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Here is my blog from day 2 - again mainly in pictures!! You can see our tweetwall from the event here http://wiffiti.locamoda.com/boards/12703.

My first session of day two was from Stephen Wright on "IBM's implementation and strategy - 600.000 users and growing". He spoke about how IBM's transformation into a social business is an ongoing journey and how noir CEO's have been fundamental in this as we become a globally integrated enterprise. This is done through a centralised approach, guided by our overall transformation and grounded in our Values - enabling growth, enabling productivity and enabling change.

Some stats from the session in IBM we have consolidated: 128 CIOS to 1, 155 data centres to 3 and 16,000 applications to 3,800. It's has improved our agility, reduced our costs and reduced our carbon footprint.

Stephen then took the audience through how IBMers use our internal collaboration tools, and how we use Analytics to assess what pele are searching on, then use this to optimise our internal pages. IBM's culture is really becoming a social by employees letting others know hat they are doing, what they need help with add how they can help others by posting regular status updates on Connections.

New adopters quickly integrate their information and applications through using our WhirlWind  community, and can assess what they need through user ratings and reviews - something I did not know about so I will be looking through it all later!

He then talked about the announcement from yesterday of he Digital Asset Mgmt tool that was announced this week - you can find out more here - http://www-01.ibm.com/common/ssi/rep_ca/9/897/ENUS213-239/ENUS213-239.PDF

The second session of the day I attended was from Stuart McRae own driving social business adoption through or business processes - today was the why part and tomorrow will be focused on practical examples on how you integrate.  I have heard Stuart speak many times before, but always learn something new, and his passion for Social Business always shines through.

 

Social Collaboration must become the way users work not additional thing they have to do to work - that was Stuarts mantra last year, but still rings true 12 months later - and is still a fundamental consideration when thinking about social business adoption within your organisation. You need to change the way people work and give people the confidence in the platform and its capabilities.

Stuart then spoke about how to drive social business adoption and how to create a new way of working.



It's new way of working needs to include guidelines, governance to shift culture,drive changes in user behaviour, integrate social into your business processes, tailor the experience by audience and create new social job roles. It's about coaching and encouraging the employee to get it right the next 1000 times, rather than punishing them if they get int wrong the first time.

Stuart talked about the launch with top down AND groundswell support, you need senior leaders that "walk the talk" and identify early adopters to evangelise the value - across all roles and audiences. He emphasised the importance of communication - you have to say what, why, and how. It's not about getting EVERYONE to share... It's about getting people who need it to use what is being shared.

Next he discussed two way mentoring and how this can help adoption.



Stuart continued the session by reemphasising the importance of culture change for 100% engagement - this needs to be done through viral adoption and to remove all barriers to adoptions, but don't move too fast with mass adoption, enthusiasts need to help to drive it.

He then closed the session by talking about the six patterns of social business - you can download a white paper of these from the IBM website.



The next session I attended was from Jyske Bank - who I mentioned in my blog yesterday - but I wanted to know more about their story - I was not alone as there was standing room only on the session.

They opened by talking about what is important to them - fast time to am rest, empowered users, continual delivery, 24/7/365  platform,state of the art quality and minimal daily maintenance. Projects are always joint ventures between marketing, business development and the corporate web team - and this is broken down into business consultants, commnicaiton consultants, web content authors, graphical designers, interaction designer, WCM consultant, web and java designers and a tester.

Next they moved on to "why" did they choose repos solve web design, with a major actor being the big increase in mobile web traffic and the desire to mark sure their customers had a great experience of their company via their mobile website - as well as all the new devices that are constantly coming onto the market. One website for all devices but that reacts to the width of the device.

The "how" was tackled with the basics to begin with.

 

Glen then showed the difference between the old website HTML code versus the new one - which is designed using Websphere Portal. They talked how they use it now on a daily basis as well about how important it is to empower their web editors - who want to get on with their daily asks without having to involve the development team constantly - and this is all done through role based views and access rights.

They talked about the great user experience - and this needs to be taken seriously, with a dedicated resource who is focused on it, and allow them to work and really test stuff. Is important to learn from the best - use best of breed suppliers.In addition you MUST have a consistent look and feel, by gaining full control for the HTML - treat CSS as a first class citizen.

The first session I went to after lunch was Utilising Self Service straight through processing for improved customer satisfaction and business results from Richard Brown and Jer O'Connor. They opened talking about the IBM CEO study - which you can download from our website. The session then moved to use cases on different industries and moved to a live demo - Portal, WCM, Forms Experience Builder and Connections Social Rendering which were used to create the solution at the Insurance company they were using as an example.

 

My final session of the day was by Rob Ingram and Iqbal Singh on starting your Smarter Workforce journey with Web Experience and Kenexa. Rob started by talking about the C Suite studies that IBM has conducted and the imperatives currently facing the CHRO and CEO audience.



Rob then moved on to the Talent Optimised vision - leverage Analytics, engage and develop people and make it fun, rewarding and addictive.

IBM Smarter Workforce Strategy - Motivate, Attract and Empower



Rob talked about the various components of a Smarter Workforce, including learning, Analytics (using Cognos) and manager portal. Iqbal then spoke about more about the branded candidate experience and used an example of someone looking for a new job with a company and the social experience that might occur during this, and how a branded career website can make this more effective, including how the person can track their application, ask questions about the job or the company, find out when their interview is, task lists -  endless possibilities!

This can then progress into on boarding - where a candidate can talk to HR experts, look in marketing portals at the company products, engage with core teams across all geographies and more, all of which help employees get up to speed faster and increase new hire satisfaction through this individually tailored experience.

 

Remember you can join in the conversation on Twitter by using #ibmexperience and following me @RSwindell

Come back tomorrow for day 3 key moments and my overall conference highlights!

 

 

 

 

I am now on a countdown to what should be a exciting three days in Berlin – at the annual IBM Exceptional Web Experience conference, running from the 11^th – 13^th June. I was very fortunate in being asked to help with the Social Media activities pre, during and post event.  Judging by some of the fantastic conversations on Twitter around the same event in Chicago, there is going to be some great content and thought provoking speakers (incidentally you can see all the conversations from the Chicago event by searching #IBMExperience – and use this to read what’s happening in Berlin).

The keynote is going to be given by Larry Bowden VP of Web Experience Software at IBM, who is going to share IBM’s vision of working with clients to create world class web experiences for their own customers that drive loyalty and engagement, increase revenue, whilst all making a cost saving.

The mantra of the conference being that an “organization's online presence is as important as the products and services it provides. Equally important, an engaged, empowered and optimized workforce is critical for leading in today's competitive markets”. In order to address this, the main conference itself is split into different tracks which are with technology driven or business driven.

The business track is aimed at line of business leaders, business analysts and executives.  It includes sessions on customer case studies, where organisations can learn from the real-life experience of IBM’s diverse client list and hear their ideas on best practice. There are also sessions on accelerating solutions time to value and ROI – where the business case for implementing web experience software will be discussed as well as looking at exceeding customer service expectations. The final section of the business track is around the business results of optimised web experience – how exceptional web experiences can drive profitability and growth.

The technology track is aimed more at IT professionals, including architects and developers. It includes tracks on platforms and solutions as well as advice on how to design and build robust interactive web experiences that will delight audiences.  The technology track will also include entry-level and advanced technical guidance from IBM’s SMEs, looking at how to deploy and manage web experience software.

There will also be a solutions village, where a range of IBM’s top Web Experience partners will be showing their products/solutions, which all aim to help organisations build a better customer experience on any channel and on any device!

There is still time to register for the event at http://ibm.co/1122niT, where you will also find more information on the agenda, speakers etc.

Be sure to follow me on Twitter @RSwindell for my key moments during the conference, pictures, quotes etc. I will also post a blog after the event – so watch out for that.