(This is a guest entry posted on behalf of Georg Ember)
CeBIT 2014 in a nutshell = 140 international speakers + 70 hours of top quality content + 1500 speeches, seminars, forums, workshops + 3400 exhibitors from 70 countries
German Chancellor Angel Merkel and British Prime Minister David Cameron kicked off the annual CeBIT event in Hanover, Germany on March 9, 2014. PM David Cameron promoted UK’s technology and innovation sector to over 2,500 industry representatives for the next digital revolution.
While the event had a record number of visitors on Day 1 (March 10), compared to last year, the enthusiasm was greater than ever for this year’s sessions. “Datability” is the main theme this year, with companies majorly focusing on Cloud, Big Data and Analytics, among others.
IBM at CeBIT 2014 (Hall 2, booth A10)

Red Bull F1 Racing Car at IBM Booth
German Chancellor Angel Merkel visited the IBM exhibition area on Day 1 and was very impressed by IBM's capabilities to analyze big data. Data Security and data privacy is also one of the biggest challenges and concern, she said in her opening speech.

German Chancellor Angel Merkel at IBM Booth
General session on “Connected Cars - Connected Industries: The Collaboration between Continental and IBM” had a packed audience and was live streamed online. Ralf Lenninger (Senior Vice President Interior Electronics Solutions, Continental Automotive GmbH) and Dirk Wollschläger (General Manager Global Automotive Industry, IBM Deutschland GmbH) discussed the capabilities of IBM’s Big Data solutions and how it is helping Continental innovate in the automotive industry.

IBM’s PureSystems booth saw heavy footfalls on Day 1, which included international visitors from China, Russia, Spain, UK and Czech Republic. A lot of interest around IBM’s Expert Integrated Systems was noted at the event. We highlighted the capabilities of IBM PureData System, in terms of massively parallel IO, for Big Data. We also demonstrated how to quickly deploy Web Applications on IBM PureApplication System by using software defined Patterns. Monitoring and Systems Management were frequently asked with primary focus on the Maintenance features.

We are looking forward to demonstrating the business value and product excellence of IBM PureSystems to many visitors from all around the world. We also have a large variety of Patterns to be demonstrated, which include Cognos BI, SAP, BP, Portal, Mobile (Worklight), among others.
We are also presenting client references and co-hosting two booths with business partners from Germany: CORFJA (with Life Factory) and ICON (with Dopix).

Today (On Day 2), we expect more visits from clients who want to see BI solutions on the IBM PureApplication and PureData System like Cognos BI, Operational Analytics and Data Mart consolidation. Let's get ready to rumble!
You can check out the IBM PureSystems Facebook Album for more pictures from the event.
Tips to stay connected on social media @ CeBIT 2014:
Facebook: IBM Germany and IBM PureSystems
Twitter: Follow @cebit, @IBMPureSystems and @IBMDeutschland
Twitter list: PureSystems Experts at CeBIT
Hashtags: Use #PureSystems, #ibmcebit, #CeBIT and #cebit14
Blogs: EIS Blog and Blue Blog
YouTube: IBM PureSystems and IBM Deutschland