[DE] Meine 10 Thesen zu Social Business (nach der Lotusphere, vor der CeBIT 2012)

1. März 2012 Posted by Digital naiv - Stefan63's Blog

Das sind meine 10 Abschlussthesen, die ich auf der Business Gets Social-Roadshows von Softwerk und holistic.net als Zusammenfassung meiner Keynote und Lotusphere-Nachbetrachtung aufgestellt habe:

  1. Es geht um mehr als Facebook fürs Unternehmen (auch wenn die Begrifflichkeit beim Erklären hilft).
  2. E-Mail wird social. Und Social Software integriert Social Mail und Kalender.
  3. Natürlich chatten, aber auch Video und Audio werden immer wichtiger in der Echtzeitkommunikation.
  4. Wir befinden uns im Zeitalter der Shareaholics: Vom Senden zum Teilen.
  5. Wir befinden uns im Zeitalter des Co-Editings. Vom Office-Paket zum Social Editor. Dokumentenmanagement (ECM) wird mit Social Software verbunden, auch wegen Governance, Risk Management & Compliance (GRC).
  6. Activity Streams erhalten nicht nur als Informationsstrom sondern zur integrierten Bearbeitung von Geschäftsvorgängen Bedeutung. Standards wie OpenSocial ermöglichen und erleichtern die Integration.
  7. Ein Social Business ist immer auch ein Mobile Business. Mobile Endgeräte, Tablets und Smart Phones tragen dazu bei, dass Software wieder einfacher zu bedienen wird.
  8. Angesichts der Informationsströme ist es immer wichtiger, Kontext herzustellen. Social Analytics helfen bei Bewertung und Bewältigung der Informationsflut.
  9. Socialize your Web Sites: Die Webseiten von Unternehmen müssen aktuell, attraktiv, mobil, interaktiv und dialogorieniert sein.
  10. Im Zeitalter des Social Business geht es um Menschen, nicht um Dokumente. Deshalb setzen immer mehr Kunden auf Social Software von IBM, um Sharepoint und andere Microsoft-Module zu social'izen.

 

Permalink | Leave a comment  »

[EN] Attachments Are Evil | Collaborative Planning & Social Business

26. Februar 2012 Posted by Digital naiv - Stefan63's Blog

Thanks for Wasting Everyone’s Time.

..., here is the message that I would like to email back in response:

Dear Sender,

I writing in response to that document you just sent me by email. I wanted to let you know how much I appreciate it, which is not at all. I am sure that the document you sent might be useful to me someday, but for that to happen, I need to store it someplace where I will find it again when I need it. ...

I am sure that you meant well, and imagine how awkward it is for me to complain about the document you are sharing with me. ...

May I suggest a better way: put the document in a repository or document management system that is accessible to everyone. ...

Yes, I know this is a little more work than just mailing the document as an attachment. But a couple of minutes of your time could save hours across the entire organization. ...

...

I am doomed to be an email attachment librarian for the foreseeable future.

I like this idea of sending an e-mail to all these guys sending me megabytes of attachments. Even within my company - which has all technical capabilities to store and securely share documents - I do get by far to many files by e-mail from colleagues. I should seriously consider to draft such an e-mail ...

There are so many reason to share instead of to send ...

Permalink | Leave a comment  »

[EN] Where Microsoft and IBM empowered business, Apple empowered people – Forbes

24. Februar 2012 Posted by Digital naiv - Stefan63's Blog

It was The Establishment, after all, which iced out Apple in favor of Microsoft during the 1980s. Where Microsoft and IBM empowered business, Apple empowered people.

Now we empower people within the business through Social Business, behind and beyond the firewall.

Permalink | Leave a comment  »

[EN] Customer Experience Management: The Key to Web Strategy in 2012

23. Februar 2012 Posted by Digital naiv - Stefan63's Blog

Customer experience is channel agnostic. In other words customers engage with a business in a variety of ways such as face-to-face, by phone and online — be it on a business website, social media or a mobile device.
...
Using the latest web analytics tools to monitor web activity, including social media, mobile web, e-Marketing, e-Commerce, online customer service, etc. will enable an organization to build a better picture of what is happening. If you cannot measure it, how do you improve it? With an understanding of what is happening, businesses will be in a position to deliver excellent customer experience which will lead to long term profitability and ROI.
...
Customer loyalty is diluted by channel proliferation. A unifying channel strategy (websites, mobile, social media, etc.) can address this, ensure consistency and earn individual’s trust by delivering personalized content.

Great statements on Customer Experience Management!

Permalink | Leave a comment  »