PlanetNTF

Social business is a redefinition of the way business process is executed by people. What has to change if we want to think of Social Software not just as a general communication infrastructure but as a key part of business processes? How will a Social Business approach help organizations gain insights into their customers and serve them better? How can Social Business improve product and service innovation and help to optimize a workforce?

Financial institutions, health care organizations, governments, stores, and industries are using social techniques to change the way they do business and better compete. In some cases, social tools are helping these organizations become more global. In other cases, those same tools are helping organizations maintain and enhance local contact. The technology of social business has to change and expand to meet these needs. New types of social networking, content management and analytics will be needed and new frameworks will be needed to create useful applications.

Kevin Cavanaugh is Lotus's Vice President for  Business and Technical Strategy. He is responsible for the business and technical strategy of IBM's collaboration business.
For the past 9 years as Vice President of  the Notes and Domino business Cavanaugh has had engineering and business responsibility for the company's Notes and Domino products and for the client technologies that are used by those products. He has also managed the company's Advanced Collaboration product development teams and the International Product Development organization with development centers in Dublin, Tokyo, Beijing, Seoul, Taipei and Singapore.

Konferenztermin: 12./13. Juni 2012

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