Posts Tagged: ‘Unica’

Actionable insights now part of HCL Digital Experience. From data to experience in an instant

20. Oktober 2020 Posted by Jason Cornell

HCL DX is a proven platform – purpose built and trusted by enterprises worldwide – for the demanding needs of an organization’s business-critical digital experiences. These are more than content sites. Providing a secure personalized experience means integrating content, data, applications and processes from a variety of systems into a singular experience. Doing and delivering all this can be complex – that’s where HCL DX helps. 

Part of the complexity comes from understanding who is on your digital property, what they are doing there, and how you can make the experience better, faster and more personalized with the data you have.  This fall, we are adding seamless integration to powerful new analytics capabilities to our trusted HCL DX platform to help our customers deliver targeted experiences to all of their audiences and can lead to improving conversion rates by 85%.

HCL Unica Discover

HCL Unica Discover is a digital experience analytics platform that empowers Marketers to capture, replay and visualize the individual online user experience.  Now you can easily analyze and optimize your HCL Digital Experience customer journeys with the following capabilities from Unica Discover:

  • Struggle Resolution: Detect and address user struggle in real time with session replays
  • Behavior Insights: Improve user experiences through capturing and analyzing behavioral data
  • Business Impact Analytics: Gain better visibility into business impact and opportunities for improvement.

This also provides a more complete and actionable view of the customer journey across all your digital channels.  This helps to ensure a consistent experience, every time, driving better conversion rates, customer satisfaction, and customer retention. 

Google Analytics

Google Analytics (GA) is a web analytics service that helps marketers track, report and analyze in-depth detail about website visitors.  HCL DX has streamlined the configuration setup with GA to save time and development resources.  Now Marketers have the insight they need to make better decisions, and share the right content, to the right audience improving the customer experience.

All the insights, none of the complications

With streamlined access to these insights within HCL DX, our clients will have the information they need to be able to act quickly and create optimized experiences for their audiences. These new analytics capabilities, coupled with the intuitive content creation tools released this summer, will dramatically improve time to market. Better insights. Rich tools. Amazing results.

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