Posts Tagged: ‘#hcldigitalexperience’

Join as at the #HCLDX Inspire JAMs 2021

16. Juni 2022 Posted by Kirsten Kelley

You know HCL DX. You know Portal and WCM.  

Since joining HCL, we’ve shipped 11 new releases of Digital Experience based on your input to better enable business-critical digital experiences.  

 

Whether you are a Developer, Architect, Release Manager, or Product Owner involved with your DX projects, we need your experience and expertise. 

 

HCL is inviting our DX customers to participate in targeted virtual design-thinking workshops to share ideas for the Digital Experience roadmap in 2022 and beyond!  

During our live, interactive two-hour session, we will cover:  

  1. What we are working on for 2021
  2. Tell us what’s working and what’s not in your current deployment
  3. Give input on the core components you’d like to see in the roadmap    
  4. Provide ideas for the next wave of product and ecosystem innovation  
  5. Connect with the HCL Product Management, HCL Technical, and HCL Development teams 

 

The #DXInspire Jams will be held on March 9th and 11th for the EMEA time zones, and March 16th and 18th for the NA/LATAM time zones.   

Since space in the workshops is limited, if you are interested in joining us please sign the form today and we will follow up with the meeting details.  Help shape the future of your HCL DX! 

We look forward to meeting.  

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Introducing New HCL Digital Experience Cloud-Native 9.5 Bundle with User Session Pricing

2. Juni 2022 Posted by HCL Digital Experience Team

HCL Digital Experience v9.5 is a powerful digital experience platform optimized for deployment to Kubernetes container environments. With the HCL Digital Experience 9.5 Container Update CF202  release, a new cloud-friendly subscription pricing model and download is available. HCL Digital Experience v9.5 Cloud Native is a subscription pricing approach that aligns with cloud vendor consumption pricing practices.  It considerably simplifies how customers license DX 9.5 software for development, test and production, enables more predictable costs and easier consumption reporting. This model provides a consumption-centric rather than a capacity-centric approach to subscription licensing. Under this new model, customers select the number of user sessions to be consumed in their DX sites over a 12-month period. The HCL Digital Experience Cloud Native v9.5 subscription pricing model offers graduated tier-based pricing, with lower costs at each tier as user session quantities increase. This means you only pay for what you use.

Digital Experience User Sessions

As interactions with end users become increasingly “digital-first,” adding capability at scale to drive targeted, productive digital experiences that expand audiences and conversion rates is the name of the game. Digital Experience platform managers continually monitor user session levels, that is, the volume of web user sessions, and plan for capacity to support user traffic in their DX sites.

A “user session” is defined as the number of web sessions or other online interactions by anonymous or authenticated users interacting with HCL Digital Experience sites.  DX administrators can use standard web analytics packages such as Google Analytics to track user sessions consumed in DX sites.  See the Digital Experience Help Center topic Integrate Google Analytics with HCL Digital Experience for more information.

Digital Experience Cloud-Native v9.5 Subscription Tiers

The Digital Experience Cloud Native v9.5 pricing model offers allocations of user sessions in tiers that are consumed over an annual period.  For example, if the number of user sessions used across an organization’s DX sites deployed to Kubernetes would total to 2 million annually, HCL Digital Experience Cloud Native v9.5 “Tier 2” would be selected.  Each DX Cloud Native v9.5 tier includes an allocation of virtual processor core (VPCs) supporting production deployments according to pod CPU requirements for Digital Experience v9.5 cloud-native components. And under this pricing model, deployments to non-production, test, staging or developer environments are unlimited, offering greater flexibility and value to organizations moving to Kubernetes platforms.

HCL Digital Experience Cloud-Native v9.5 term pricing is also used for deployments to the HCL Now platform. HCL Now provides managed hosting services on dedicated, secure cloud container environments.  Hosting and management services offered can be found in the HCL Digital Experience on HCL Now Service description on the HCL Software License Agreement site.

Continuing to Use PVU-Based Licensing

With this announcement, there is no change to the existing PVU-based software pricing. Existing PVU pricing and parts are calculated according to the computing power of the hardware made available to the software operations, defined as Processor Value Unit (PVU) pricing. PVU pricing terms are outlined in applicable HCL Software License Agreement documents.  To determine the PVU costs for target hardware, HCL Software publishes HCL Software Processor Value Unit for Distributed Software and Capacity Counting Rules, along with an online PVU License Calculator tool.

Stay Informed!

To take advantage of his new pricing, please contact your HCL sales representative or BP. For more information about DX:  

  • Subscribe to the latest HCL DX news, interact with peer and HCL practitioners in the HCL DX Q&A forums
  • Access DX training materials in the HCL Software Academy
  • Take a test drive of HCL Digital Experience 9.5 from the HCL SoFy platform
  • Enroll in a complementary HCL Accelerator program for expert guidance to modernize, upgrade and maximize the business and technical value of your Digital Experience solutions

Thank you
HCL DX Product Team

Disclaimer: HCL’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at HCL’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard HCL benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multi programming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results like those stated here.   

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Headless Content Management Is a Digital Experience Game Changer​

13. Dezember 2021 Posted by Marci Maddox

A company’s ability to deliver value to its customers and stakeholders is a topic that continues to be discussed at the leadership table.  Often, it comes down to how well the enterprise is connecting with its customers and the ease with which internal staff can create and deliver content and personalized experiences across a growing number of channels.  Rapid market changes and shifts in customer preferences have accelerated the need for organizations to invest in nimble DXP design such as  headless architecture, which decouples content development and its source from the actual content delivery and user experience. In response, IT leaders are bringing headless content management to the digital transformation discussion to enable flexible APIs and support agile web services to deliver content to any front-end design, across any channel or device.​

Rethinking Digital Experiences to Connect with Customers at Scale​

The dramatic shift to digital has been universal; manufacturers are bypassing traditional retail channels with their first e-commerce stores, and banks are striving to meet client demands with streamlined online lending processes. The use of headless content management systems (CMSs) has grown in popularity due to the flexibility it affords front-end developers to turn ideas into reality and rapidly deliver content that connects with customers at scale. Such systems offer a back-end content engine with a robust API framework to support multichannel experiences. Marketing teams can have the freedom to design stunning experiences that capture the consumer’s attention and the confidence of knowing the CMS will handle the content permissions, security, and data privacy as necessary.With a growing set of data sources that feed a compelling digital experience, an API-first approach is essential to the long-term sustainability of a CMS. Having a solid set of integration points allows developers to spin up new sites or take them down quickly without constraints on how the data is managed in back-end systems. The headless approach supports a modular plug-and-play model allowing one CMS to support multiple department requirements. Imagine a university alumni group using a commerce tool tailored for donations, while at the same time the institution’s athletic department needs a mobile app for purchasing game tickets. Both can draw from the same content assets to maintain brand consistency that builds awareness and taps into alma mater pride.

Tenuous homegrown solutions cannot scale to meet the demands of today’s digital consumer. The effort to change a brand’s front-end experience could take weeks or months of coordination between IT and the business stakeholders. With headless content applications, developers can change any part of the site without impacting the rest of the IT stack. This level of agility and flexibility will continue to play a critical role in future CMS investments.  The primary benefits of headless content applications include:​

  • Ability to orchestrate a seamless experience spanning all touchpoints​
  • Agility to swap in modern technologies more quickly and easily​
  • Lower development costs to make digital experience changes​
  • Simpler and standardized integration points resulting in more choices and scalability​
  • Ability to deliver value-based experiences to the market faster​
  • Fewer dependencies on developers and publishers when delivering content

Extending the Power of Headless with the Value of Cloud-Native Solutions​

By their nature, headless content applications require skilled resources to connect platforms together and support iterative deployment operations. Cloud-based solution providers aim to reduce the processes, tooling, and the time it takes to bring a new solution to market. Enterprises can use hosted solutions to provision the sites in minutes, and outsource the maintenance tasks as well. Some organizations want the full power of a headless CMS but lack the developer skills to make it a reality. In this case, working with a DXP vendor and their partner network can ease that burden and allow the business to lean on the ecosystem’s expertise to realize the full potential a headless CMS offers.

Where the traditional CMS includes the front-end technology, site owners often find it does not meet all their needs or limits their way of working. In the end, they must customize the application or change their internal processes to match the technology’s structure. A headless CMS should include a reference implementation to allow the teams to see how content will be delivered to the end consumer and how to best utilize the APIs to streamline the publication process. As groups transition from a legacy full-stack CMS model, they may need to stage the roll out of a headless CMS and trial it to gain user adoption. The cloud offers a low-risk option to test and learn how the headless system behaves under high performance scenarios.​

Delivering Next-Generation Experiences with a Headless CMS​

In speaking with different organizations on their journey to improve the customer experience, IDC has observed that many are at a crossroads when it comes to investing in their next CMS.  On the one hand, they seek modularity, freedom in design, and development controls; on the other hand, they want a codeless content environment that is easy for their marketing teams to use while meeting elevated levels of security and data privacy. CMS providers are tackling these  requirements with a headless platform tailored to the business user, an “app store” type of experience, and an API framework to support a variety of integrated data sources that bolster the digital customer experience. Separating your front-end and back-end systems, with either a headless or decoupled CMS implementation, enables organizations to be more agile in delivering a customer experience across any channel or device in less time.

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The Path to a Successful Customer Experience: Making DXP Integration Easier

23. November 2021 Posted by Marci Maddox

A retailer needed an information-rich experience that would attract and engage online customers to grow its business. A bank sought to provide its members with mobile access to account and product insights, but its complex technology environment stood in the way. A health insurance provider wanted to connect its clients to physician information and answer member questions online to minimize long wait times on voice calls.

Do these challenges sound familiar? A common thread is the need to easily connect data from multiple, disparate systems with a digital experience platform (DXP) to improve the customer experience. Attaining this connectivity across business systems is challenging. Today’s agile DXP delivers the tools to make integration easier, effectively enabling a data-driven enterprise.

Connecting back-end systems and data to the front-end customer experience 

The focus on improving the customer experience is nothing new. But the ease with which systems can be integrated and data shared to solve problems and influence audiences is now a reality. Modern DXPs designed with an API-first approach can easily connect back-end systems to front-end customer experiences. Studies indicate that digital transformation focused on customer experience is yielding clear returns in business value. In a recent IDC survey, 61% of respondents saw at least a 5X return on customer experience investments, and 78% said data plays a very significant role in the experience an organization provides.  

Designing and delivering engaging customer experiences is often only as strong as the data integration that feeds it. The migration to cloud-based solutions continues to be a significant enabler in advancing integration and digital transformation. IDC found that 27% of organizations recognize the integration and app development capabilities of their cloud platform are critical components of their digital transformation plans. The ability to access and reuse content from across the ecosystem extends the life of data and adds value to the engagement. 

Connecting the dots between a personalized experience and the data that drives it can have a positive impact on revenue and customer satisfaction. Imagine an ERP and CRM integration with the DXP that provides a transparent view into regionally available inventory, with personalized pricing and a link to a support knowledge base for any questions. With proactive surfacing of data from multiple integrated systems into one digital experience, the customer is empowered to complete the transaction faster and likely with higher satisfaction.

Data integration drives greater business productivity and efficiency 

Data is one of the most powerful instruments in personalization and customer-based problem solving. Aggregating data access across systems increases the value of the information, and it minimizes the duplication of work and the risk of errors in independently capturing data. Integrations between the digital experience and back-end systems can also automatically keep content in sync without requiring a content author or administrator to be involved.

The more democratized content contribution becomes across the organization, the greater the need for an agile DXP. A codeless design interface with integrated components allows content to be kept current, while sharing it across multiple channels to reach a wide range of stakeholders cost effectively. Managing the ever-changing content experiences becomes a complex blending of data, assembled in real time based on device specifications or user preferences. With business teams wanting a more holistic view of the customer, data transparency and information sharing is fast becoming the gold standard.

The opportunities that arise when back-end data is connected to the customer experience include: 

  • Empowering collaboration among distributed content authors, designers, and developers with minimized reliance on IT 
  • Supporting first-party data collection with fully integrated security controls and permission-based access 
  • Making it easier to create and publish content via integrated solution accelerators 
  • Allowing customers to access real-time product information and account details

DXPs deliver seamless and flexible cost-effective integration

The digital enterprise depends on technology that provides maximum scalability, flexibility, and portability to accommodate future unknowns. With the right DXP, IT is given many levers to enable greater business agility while minimizing the cost of deployment, upgrades, integrations, and customizations. Enterprise-class DXPs offer a broad set of connectors, templates, plug-ins, and APIs giving developers a choice in how to deliver data faster and respond more quickly to business requests. There also are other benefits:  

  • Solution architects can more easily accommodate an agile DXP into their existing tech stack 
  • IT can ensure data security, regional data residency, and industry compliance mandates are met
  • Back-end developers can fully utilize APIs to provide administrative, data and delivery actions
  • Front-end developers can use expanded JavaScript frameworks, GraphQL, and microservices to build supportable custom designed experiences 

Meeting the transformational challenge 

Integration is fundamental to a successful DXP deployment and is important to achieving the next level of digital transformation. A modern DXP should facilitate data and system connectivity, enabling businesses to digitize operations, deliver connected customer experiences, and gather actionable customer insights. When reengineering the customer experience, consider an integrated system environment that delivers flexibility, scalability, and decentralized content creation. Planning should equally focus on both the customer experience layer and the operational model necessary to achieve success.

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DX Transform Was … Truly Transformative

17. November 2021 Posted by Demetrios Nerris

Liz Miller, Principal Analyst from Constellation Research, kicked everything off as moderator and introduced HCL’s Gary Schoch and Becky Creighton’s session which gave a wide-ranging overview of all the “superpowers” that a successful digital experience should have. A DXP must be more than just a website and its content. A powerful one offers an experience that delivers the “moments that matter” and delivers trust. Trust is created when a person’s digital experience is personalized, secure, empathetic (culturally and regionally tailored) and seamless.

Customers’ interactions and personalized actions should connect them to the information and expertise essential to getting the help or services they need. This requires a way to close the gap between all the data in the back end to the digital touchpoints and the experiences people engage with.

When you can close this gap your company improves efficiency, fosters innovation, and, ultimately, drives growth.

How does an organization do this, and what are the moments that really matter (and why does that matter)? Watch the replay

Why Your Business Should Care About Cloud-Native

Liz Miller from Constellation Research led a compelling, lively conversation with analysts and executives around the value of cloud to today’s organizations. The roundtable explored what the business value is of cloud, as it relates to digital experiences, and who the key stakeholders are now. These experts laid out the challenges facing us in today’s world and showed us how new ways of working require the agility and mobility that cloud provides. They dived into how cloud infrastructure and cloud-native solutions help untether organizations from IT and concerns and bottlenecks — which provides corporate agility and frees the business up to focus on innovation and differentiation.

IDC’s Research Director Marci Maddox then told us something staggering. In 2020, 60% of the world’s almost 8 billion people were online. That’s a lot of traffic! And 40% of the world’s organization saw massive spikes — and some sites just couldn’t handle it. IDC conducted a survey that found that 70% of organizations with digital experiences prefer a cloud-native solution. Why? Resiliency, scale, and uptime. All of which lead to building the required confidence and trust in your brand.

Dave Torres, a DX and commerce executive from Perficient, explained that cloud turns IT into the part of the organization that can more easily say “yes” rather than “no.” Organizations are no longer hampered by systems that can’t stay up — and business processes can be better automated and updates more spontaneous. Google’s Rodrigo Rocha added that cloud empowers organizations to focus on the key needs of the business and the marketplace, rather than worrying about infrastructure.

How does cloud power digital experiences and the “moments that matter”? By empowering companies to put their essential systems and processes everywhere — online and mobile — means they can act, react, and communicate at scale to their customers, constituents, and partners. Hybrid cloud, also a big boon for business, allows organizations to update and modernize existing applications and processes, without having to rewrite or redo them.Besides who, what, why, how of work, the other crucial thing which could help solve for is data. Over the last 5 years, we will have two and a half times the amount of data — a stunning 180 zettabytes — that we’ve seen in the past 10.  Data needs to not be in silos for organizations to be successful. All backend systems and processes (even from external partners and the surrounding ecosystems) need to be woven together to create seamless experience on the front-end. And mobile devices allow us to have access, in our hands, to all this vital data we need to live daily lives.

“Over the next 5 years, we will have two and half times the amount of data — a stunning 180 zettabytes — than we’ve seen in the past 10.” 

But what are the KPIs of digital transformation? What are the shared, agreed-upon measures of success? Listen to the replay now to find out

How to Transform a Multi-Billion-Dollar Company 

During the hot season in Dubai — where it’s very very hot — people seek the cool comfort of air-conditioned malls.  Al-Futtaim provides these essential services and technology and used HCL Digital Experience to digitize and scale its entire business and establish its powerful digital footprint. It uses its digital experiences to grow brand awareness, reach its customers, power its e-commerce business, and reach powerfully successful business results. Heman Dhagai, the head of engineering, described the need for a digital solution to be affordable, robust, flexible, and cloud-native. HCL Digital Experience was key to Al-Futtaim’s digital transformation.

How does a company with 33,000 employees in 20 countries with multiple lines of business not drown in chaos?  

How was Al-Futtaim able to satisfy the traditional sides of the business, while growing and evolving its expanding digital organization? What are the virtual portals that were key to success? What caused the scenario where it required going back to the drawing board? How did the solution serve all the different businesses within the organization, and how did it help make each business unit better at doing their jobs? Arjit Bose, solutions architect, breaks it down and explains the tangible strategies and tactics this global enterprise used to transform its entire operation. Watch the replay here. 

Enter the Customer Experience Studio 

We all agree, now more than ever, how crucial digital transformation is, and how digital experiences are at the center of this journey. The Customer Experience Studio is what we have developed to help organizations do things differently. Listen to the replay, to hear how the collective digital agency and digital consulting experience (275 years of it!) at HCL can help our customers — hands-on — reach integration, digitization, and true transformation.

We want to put our ideas to work for you by creating a free, 100% personalized strategy for your business — sign up for our DX Accelerator program today. Let’s build a plan for future success!

SIGN UP NOW

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HCL Domino’s ROI and Total Economic Benefit

21. Oktober 2021 Posted by Barry Rosen

HCL Domino is a secure, enterprise-grade, application development platform that helps thousands of organizations around the world build automated solutions, create workflows, and build powerful applications quickly and effectively. Domino powers millions of apps that run the business for more than 15,000 organizations globally, and it has proven its staying power, its rock-solid stability, and essential business value for more than 30 years. Everyone who works with Domino understands its security and strength, and those that are on the most recent version, know that it’s now web- and mobile-friendly, has low-code capabilities, and is cloud-native.   

A couple of years ago, Forrester was commissioned by us to interview four customers (with about 20 years of experience using Domino) to find out the benefits and costs — the ROI — with their investment in the platform. What Forrester found was that total cost of ownership and overall ROI of Domino is a story that high-level decision-makers need to hear. Here are some of the most important business outcomes the customers told us in this study: 

  • They saved almost $3 million in license costs by building the functionality they needed in-house. With Domino, you don’t need an additional CRM, email or other off-the-shelf, third-party software. It’s an all-in-one solution.  
  • $1.3 million was saved in by implementing improved automation and workflow. Domino eliminates re-work and redundancies, enhancing collaboration and productivity. 
  • Almost $1 million was saved by being able to use business users to build apps — eliminating some of the higher-end pro-code developer resources (and freeing up those resources to focus instead on the needs of the business, not building/tweaking apps).  


Alongside benefits that are clearly quantifiable, the customers interviewed also expressed their appreciation for what Domino inherently does: 

  • Enables the quick development of robust enterprise applications 
  • Provides guaranteed performance and reliability (we frequently hear customers say, “it just WORKS”) 
  • Domino doesn’t go down — apps and databases run for decades without stalling or interruption 
  • Domino is backwards-compatible — upgrading from old versions to new ones is straightforward and direct 
  • All apps are fully customizable and can be tailored easily to meet an industry’s — or an organization’s — unique business needs 


Forrester found, overall, that these customers — while they did spend money on ongoing maintenance and development costs, and there are associated fees for software, servers, and support — benefited from an overall ROI of more than 300%.  

 What are you waiting for? Find out more, by talking to one of our representatives who can walk you through the specific equations for your organization and why you should upgrade to the recent, most modern version to get the most out of your Domino investments today.  

SCHEDULE DEMO 

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Upload/Download your Azure Storage files by using Azure Data Lake Storage Plugin with Workload Automation

19. Mai 2021 Posted by Shubham Chaurasia

Let us begin with understanding of Azure what it is all about before moving to our Azure Storage plugin and how it benefits our workload automation users.

“Azure is an open and flexible cloud platform that enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacentres. You can build applications using any language, tool, or framework. And you can integrate your public cloud applications with your existing IT environment.”

Azure is incredibly flexible, and allows you to use multiple languages, frameworks, and tools to create the customised applications that you need. As a platform, it also allows you to scale applications up with unlimited servers and storage.

What is an Azure Storage Account?

The Azure Storage platform is Microsoft’s cloud storage solution for modern data storage scenarios. Core storage services offer a massively scalable object store for data objects, disk storage for Azure virtual machines (VMs), a file system service for the cloud, a messaging store for reliable messaging, and a NoSQL store.

An Azure storage account contains all your Azure Storage data objects: blobs, files, queues, tables, and disks. The storage account provides a unique namespace for your Azure Storage data that is accessible from anywhere in the world over HTTP or HTTPS. Data in your Azure storage account is durable and highly available, secure, and massively scalable.

Core storage services

The Azure Storage platform includes the following data services:

  • Azure Blobs: A massively scalable object store for text and binary data. Also includes support for big data analytics through Data Lake Storage Gen2.
  • Azure Files: Managed file shares for cloud or on-premises deployments.
  • Azure Queues: A messaging store for reliable messaging between application components.
  • Azure Tables: A NoSQL store for schemeless storage of structured data.
  • Azure Disks: Block-level storage volumes for Azure VMs.

Introduction to Azure Data Lake Storage Gen2

Azure Data Lake Storage Gen2 is a set of capabilities dedicated to big data analytics, built on Azure Blob storage. Data Lake Storage Gen2 converges the capabilities of Azure Data Lake Storage Gen1 with Azure Blob storage. For example, Data Lake Storage Gen2 provides file system semantics, file-level security, and scale. Since these capabilities are built on Blob storage, it provides low-cost, tiered storage, with high availability/disaster recovery capabilities.

Figure 1 Azure Data Lake gen2

Let us clearly understand the benefits with the following example:

Cloud computing has enabled many teams to adopt agile development methods. They need to repeatedly deploy their solutions to the cloud, and know their infrastructure is in a reliable state. As infrastructure has become part of the iterative process, the division between operations and development has disappeared. Teams need to manage infrastructure and application code through a unified process.

To meet these challenges, you can automate upload/download multiples files and use the practice of infrastructure as code.

Using Azure SPN (Service principal Name) credentials or access key user can login and can select the available container in the storage account (Azure).

Instead of using Azure portal, you can upload/download an existing file by using Azure Storage plugin with workload Automation. Using Azure SPN credentials or access key, user can login and can see all the available files in the server (Azure Storage – Data lake gen2).

Let us begin with our plugin part with job definition parameters

Azure Storage Plugin

Log in to the Dynamic Workload Console and open the Workload Designer. Choose to create a new job and select “Azure Data Lake Storage Plugin” job type in the Cloud section.

Figure 2 Job Definition

Connection Tab

Establishing connection to the Azure server:

Connection Info

Use this section to connect to the Azure server.

Subscription – The ID that uniquely identifies your subscription to Azure. This attribute is required. If not specified in the job definition, it must be supplied in the plug-in properties file.

Client – The Azure Client ID associated to your SPN account. This attribute is required. If not specified in the job definition, it must be supplied in the plug-in properties file.

Tenant – The Azure Tenant ID associated to your SPN account. This attribute is required. If not specified in the job definition, it must be supplied in the plug-in properties file.

Password (Key) – The Azure Client Secret Key associated to your SPN account. This attribute is required. If not specified in the job definition, it must be supplied in the plug-in properties file. This is also known as client key.

Account Name – The account name associated to your Azure Data Storage account.

Test Connection – Click to verify that the connection to the Azure server works correctly.

Figure 3 connection tab – SPN

OR

Access Key Authentication

Account Name – The account name associated to your Azure Data Storage account.

Access Key – Use this option to authorize access to data in your storage account.

Figure 4 Connection Tab – Access key

Action Tab

Use this section to define the operation details.

Operation

Container Name– Specify the name of the container in which the files are stored. Click the Select button to choose the container name defined in the cloud console. Select an item from the list, the selected item is displayed in the Container Name field.

Figure 5 Action Tab – Select Container

Select Operations

-Use this section to either upload or download objects.

Figure 6 Action tab – upload

Upload File – Click this radio button to upload files to the Storage Account.

Folder Location Inside Container– Enter the name of the file to be uploaded or the path of the file stored. Click the Search button to choose the file name defined in the cloud console. Select an item from the list, you can select multiple files. The selected item is displayed in the Folder Location Inside Container field.

Source File Paths – Displays the path of the source file. You can use the filter option to streamline your search.

If a file already exists– Select an appropriate option for the application to perform if the uploaded file already exists in the console.

· Replace – Selecting this option replaces the already existing file in the console.

· Skip – Selecting this option skips the upload of the selected file in the console.

Download File – Click this radio button to download files from the Storage Account.

Figure 7- Action tab – Download

Select Files– Click the Select Files button to choose the file name defined in the cloud.

Destination File Path – Provide the location to download or upload files. Click the Select button to choose the location of the source file, the selected item is displayed in the Destination File Path field.

Submitting your job

It is time to Submit your job into the current plan. You can add your job to the job stream that automates your business process flow. Select the action menu in the top-left corner of the job definition panel and click on Submit Job into Current Plan. A confirmation message is displayed, and you can switch to the Monitoring view to see what is going on.

Figure 8 Submit Job

Figure 9 Monitor Job

Figure 10 Monitor Job

Figure 11 Job Log

Figure 12 Workflow Details

Are you curious to try out the Azure Data Lake Storage plugin? Download the integrations from the Automation Hub and get started or drop a line at santhoshkumar.kumar@hcl.com.

 

Authors Bio

Shubham Chaurasia – Developer at HCL Software

Responsible for developing integration plug-ins for Workload Automation. Hands-on with different programming languages and frameworks like JAVA, JPA, Microservices, MySQL, Oracle RDBMS, AngularJS.

LinkedIn – https://www.linkedin.com/in/shubham-chaurasia-1a78b8a9/

 

Rabic Meeran K, Technical Specialist at HCL Technologies

Responsible for developing integration plug-ins for Workload Automation. Hands-on with different programing languages and frameworks like JAVA, JPA, Spring Boot, Microservices, MySQL, Oracle RDBMS, Ruby on Rails, Jenkins, Docker, AWS, C and C++.

LinkedIn – https://www.linkedin.com/in/rabic-meeran-4a828324/

 

Saket Saurav, Tester (Senior Engineer) at HCL Technologies

Responsible for performing Automation and Manual Testing for different plugins in Workload Automation using Java Unified Test Automation Framework. Hands-on experience on Java programming language, Web Services with databases like Oracle and SQL Server

LinkedIn – https://www.linkedin.com/in/saket-saurav-8892b546/

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Digital Tools to Transform the Employee Experience

15. April 2021 Posted by Dan Allen

Every successful company invests in customer experiences, but far fewer are making the kind of investments in employee experiences that truly matter. As companies add more and more applications to support their business and customers, employee experiences can be neglected — even though now the need has never been greater. Digital platforms and tools are an essential component of an effective business to employee (B2E) strategy.

An employee experience is the sum of interactions and exchanges an employee has within their company — both personally and organizationally. How an employee perceives his or her journey through all the touchpoints within the organization matters. A lot. Why? Because employees are the true drivers of your business and the better the employee experience, ultimately, the better the customer experience. A Gallup study found “that companies with highly engaged employees outperform their competitors by 147% in earnings per share,” and that highly engaged employees are energized through an exceptional digital workplace.

Businesses are also seeing a cultural shift with new norms and expectations from employees. Add to that the recent pandemic, which has accelerated the use of digital tools and driven the need for companies to invest in digital platforms like never before. As employee demands and outside pressures continually grow, companies can’t afford to ignore these expectations if they want to attract and retain talented employees and teams.

Employee portals are key to improving the overall employee experience. Whether it’s an employee searching for IT support documentation or taking an eLearning class online, these B2E portals offer the opportunity for businesses to radically improve the employee experience.

You first need to understand why your employees would be using intranet portals. Are portals used to collaborate with other employees, search for answers to common questions or just necessary for getting work done? Gaining insight from employee interactions creates a currency, based on the data collected, to improve outcomes for the employee and the business. Employee experiences should be treated with as much care and analysis as customer experiences, since your employee is just as important.

Then, you should decide what will deliver the most value for your employees and business. As an example, eLearning might be a high priority if you are introducing a new product line. Or, you may have an urgent need to introduce employee self-service portals to optimize resources, reduce wait times and increase productivity. Sometimes with existing systems applications and data, needed by many employees, can only be accessed by certain departments, hampering access and causing frustration. Regardless of the need, companies should focus on solving business problems while at the same time driving increased employee efficiencies and collaboration.

Remember, that improving the employee experience should also include personalization, when it adds specific value. You could enable a customizable employee homepage to surface crucial information that can be tailored to make it easier for employees to get their job done. You could also customize content by role, or position within the company, to ensure information is only accessible and relevant to that role’s daily tasks. Personalized training for employees can be added based on their specific role and set up to track their personal development journey. In a Forbes research study, 86% of employees said they would change jobs if it resulted in more opportunities for personal development. Investing in a more personalized approach increases employee satisfaction and could potentially improve employee retention for your top talent. Today, thanks to advanced DXP tools, personalization can easily be applied to all your employees for an enriched experience.

Ultimately the employee experience, good or bad, will continue to impact your customers and your business success. Harnessing the power of your DXP may be your single-most important tool to drive the improvements needed in today’s business environment. This added intelligence can help you construct a truly integrated platform that transforms the employee experience. The employee intranet and associated portals are the best way to drive more engagement, innovation and productivity.

Find out more about how HCL Digital Experience should be your intranet portal of choice.

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You know HCL DX. You know Portal and WCM.

11. Februar 2021 Posted by Kirsten Kelley

Since joining HCL, we’ve shipped 11 new releases of Digital Experience based on your input to better enable business-critical digital experiences.

Whether you are a Developer, Architect, Release Manager, or Product Owner involved with your DX projects, we need your experience and expertise.

HCL is inviting our DX customers to participate in targeted virtual design-thinking workshops to share ideas for the Digital Experience roadmap in 2022 and beyond!

During our live, interactive two-hour session, we will cover:

  1. What we are working on for 2021
  2. Tell us what’s working and what’s not in your current deployment
  3. Give input on the core components you’d like to see in the roadmap
  4. Provide ideas for the next wave of product and ecosystem innovation
  5. Connect with the HCL Product Management, HCL Technical, and HCL Development teams

The #DXInspire Jams will be held on March 9th and 11th for the EMEA time zones, and March 16th and 18th for the NA/LATAM time zones.

Since space in the workshops is limited, if you are interested in joining us please sign the form today and we will follow up with the meeting details.  Help shape the future of your HCL DX!

We look forward to meeting.

Join HCL DX Inspire Jams
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Six Ways to Ensure Your Digital Experience Is Excellent. In a Digital-Focused World, Make Sure You’re Working With the Best

12. Januar 2021 Posted by Demetrios Nerris

A digital experience takes place when a customer has an interaction with an organization exclusively through digital technology. The world was already heading in an increasingly digital direction, but in the wake of COVID-19, as more and more teams and organizations have been working remotely and relying on technology to power their workflows, a strong digital customer experience has never been more imperative. What are some steps you can take right now to maximize your digital experiences? 

  1. Invest in strong customer experience software

In order to ensure that they’re providing the best possible customer experience (or CX), companies need to prioritize their customer experience platform — cheaper one-trick-pony solutions won’t cut it. A strong CX platform will offer personalized options to the customer, ensure that their information is secure, and offer quick and reliable self-service when needed. Advanced data collection and machine learning personalization solutions included in a CX platform make a well-rounded solution crucial to invest in.

      2. Provide a secure platform

When providing secure personal information such as a bank account or patient ID, customers need to be sure that private and personally identifiable information is handled safely and securely. Though customers are generally willing and enthusiastic to engage in convenient digital experiences, the major data breaches of recent years still leave plenty of consumers understandably skittish about providing organizations with personal info. According to data gathered by Lift361, “strong security increases overall customer satisfaction from 13% to 40%, and customers have shown they are willing to spend more with companies they trust to protect their privacy and data.” Ensure that your tech has personal security measures in place and be transparent with users and prospects about just how safe they can feel using your platform.

HCL Digital Experience is one of the most secure solutions out there, trusted by 8 out of 10 of the world’s largest banks

 

      3. Make sure your solution “plays well with others”

Excellent digital experiences are ones where the user- or customer-facing experience may look and feel simple — but the back-end systems and processes might actually be very complex. Think databases of health and patient data, bank and financial transactions and accounts, government entities who need to share information or resources. These are the kind of transactions millions of people rely on every day to get about their daily lives. And many of the back-end systems are legacy systems — or don’t run in the same operational ways and business processes as others.  Being able to bring these disparate and varied pieces together and deliver a unified, seamless, and even single-sign-on experience is what separates success and customer satisfaction and confidence from brand erosion and mass exodus to a competitor. Learn more about what to look for when you need to digitize business-critical processes here.

Another part of complexity that comes with delivering digital experiences is understanding who’s visiting and what they are doing. This data is part of what you need to know before you can deliver better, faster personalized experiences. The best solutions have analytics included, so that you can analyze and optimize with tools that offer “struggle” detection and resolution (for better, more personalized digital journeys), behavior insights (capturing and analyze site visitor behavior), and business analytics (so you get visibility into business impact and can improve experiences). The best solutions also let you scale, without compromising security, integrity, nor user experience.

      4. Optimize your digital experience management process

DX management is the process of monitoring, assessing, and acting on your digital customer interactions. A strong digital experience platform will make sure your team members can keep track of each customer interaction — where are they in their journey? How often do your emails reach them? Have they expressed any frustrations working with your organization? DX management software should be able to:

  • Personalize interactions 
  • Gather important customer and customer-journey data 
  • Categorize, deliver, and adjust based on those important data points and analytics 
  • Scale your CX as your business grows
  • Flag customers that are at risk of churning

      5. Provide omnichannel capabilities

It’s very likely that customers will use multiple channels to interact with your organization, like mobile, desktop, and even voice. Ensure that any action completed on one channel is automatically reflected on other channels, and make sure that your website is optimized for mobile. Customers should be able to click a link from an email on their email app, for example, and be seamlessly transferred to your site where they can easily complete their purchase. Make sure that large image assets or text blocks aren’t slowing down your site’s mobile loading.

      6. Make sure you offer flexible deployments — including the cloud

With more and more businesses moving their digital experiences to cloud-based deployments, it’s crucial to carefully evaluate their current implementations and create a cloud strategy and path to getting there — and get the boost of cloud for driving transformation and differentiation. Organizations need to be flexible about their journey to the cloud, since there can be challenges inherent in migration mission-critical functions and workloads. The new hybrid-cloud support in solutions like HCL Digital Experience, means you can get the benefits of cloud — but preserve the value of existing on-premises investments and deployments — to help “future proof” digital experiences. 

See also: 4 Features of a Cloud-Native Digital Experience

Investing in a stand-out DX solution like HCL’s Digital Experience is more important to businesses than ever, and that importance will only increase in the coming years. Schedule a demo with us to learn more about exactly how our DX software will best help your organization. 

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What Is a Customer Experience Platform? the Last Great Experience Your Customer Has Becomes Their Expectation. You Need the Right Solution.

5. Januar 2021 Posted by Demetrios Nerris

Customer experience (or CX as it’s commonly referred to) is an increasingly important priority for companies of all sizes. Organizations need to deliver highly contextualized experiences — not just simple websites and mobile apps — to reach customers with the right information, in the right way, every time. Business models are shifting and all us are having to adjust and adjust quickly. The last great experience a customer has now becomes their expectation — plus 96% of customers say customer service is important when choosing the brands they’re loyal to. Customers are more and more empowered in transactions as they’re able to do extensive research before buying and can closely compare between one company and their competitors. As organizations focus on providing exceptional CX, they need strong technology backing their process. That’s where a customer experience platform comes in. 

What does customer experience software do? 

To first understand why customer experience software is beneficial, we need to take a look at what customer experience is and why it matters so much. We know it’s an important factor in solidifying brand loyalty — but what does a solid customer experience actually look like? 

It generally refers to the feeling and impression your customers are left with after they leave an interaction with your brand. This is a combination of how easy your website is to navigate, how helpful your customer support services are, how personalized the content it, how customized the experience is, and how much value they gained from your brand, services, or products itself. CX can be assessed with surveys, feedback, and churn rates. 

Customer experience platform software is the technology solution an organization will use to observe, measure, handle, and improve the customer journey. These platforms serve as one-stop solutions for making sure that an organization doesn’t lose sight of important customer experience needs and initiatives, and are able to successfully meet their customer experience goals by tracking customer behavior, raising red flags when their activity points to a likely churn or dissatisfaction rate, suggesting personalization tactics to improve their experience, and using analytics to identify challenges in a journey so it can be addressed and conversion rates can increase. 

Why does my organization need a customer experience solution? 

No matter how strong your customer support team members and solution might be, you’ll still want to see all of your customer’s data in one place in order to make sure their experience is as satisfactory as possible. A solid customer digital experience allows team members to easily access data like a customer’s purchase history, purchase frequency, and feedback, giving you valuable insight into what they enjoyed about working with you, and where you might have room for necessary improvement, along with displaying the data of your customers en masse so you can identify bigger trends and catch issues that might lead to churn. These kinds of capabilities, along with the ability to bring in diverse systems, solutions, and sets of data, is exactly what the recent integrations between HCL Digital Experience (DX) and HCL Unica Discover allow you to do.  

Get access to the info you need — and only what you need 

An advanced customer experience platform allows role-based user access, so team members are only presented with the data and information that they need to better complete their part of the customer journey. Team members won’t get overwhelmed with too much information, and they’ll be able to leverage the data they do need to help improve CX in their area of expertise. 

Advanced platforms will also allow organizations to seamlessly integrate data and insights and use these to address customers’ needs. This is highly recommended (along with role-based access) when choosing a CX or DX solution. If you’re looking for a fully featured platform, consider HCL Digital Experience, with new analytics tools, completely reimagined content creation tools, and the broadest cloud-native support in market.

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How and Why You Should Digitize Business Processes

15. Dezember 2020 Posted by Demetrios Nerris

If it wasn’t abundantly clear before, the COVID-19 pandemic has proved that digitizing business-critical processes (and making teams productive remotely) is key to business continuity. Whether a business has 50 — or 50,000 — employees, its operations are influenced and impacted (if not completely overhauled) by technology designed to speed up, connect, improve and sustain work in the modern world. Digital transformation for enterprise organizations is a no-brainer. It’s the “how” that defines what success looks like.

For some companies, embracing this digital transformation has been a gradual process of adoption.  Others have been digital all along, or they jumped in headfirst, undergoing a major overhaul all at once.  And for some it’s still an overwhelming burden, approached tentatively and perhaps even with aversion to change and new technology.  No matter the scenario, there’s little doubt, especially with remote work becoming ubiquitous, that old-school business processes that involve emailed documents and spreadsheets (or even paper-filled file cabinets) is not the way to go. 

Digitizing business processes refers to the integration of digital information — pieces of physical, non-digital material that has been converted into a digital format — into an automated workflow that can replace manual, disconnected and paper-based processes.  It means digitizing business processes, increasing employee productivity, and improving customer satisfaction. It provides dramatic benefits to employees, partners, customers and the organization as a whole. Converting not just documents and data to digital, but also workflow, transactions, functions and processes, can be very complex. There are many payoffs, however.

You will save time and money 

Using digitized processes can free up employees from a multitude of monotonous tasks. Rather than email chains for tedious and regular processes approvals, regular and routine functions (payroll, time logs, inspection signoffs, etc.) can be routed through workflows automatically. Functions such as financial transactions, insurance claims, medical prescription processing, in-house training can be automated and make teams more productive and efficient. People are free up to focus on real priorities and the needs of the business instead of avoidable minutiae.

Productivity and communication are increased 

The digital platforms now available can link employees via chat and messaging services, giving them the ability to work efficiently from anywhere. They also help keep teams safe and informed during business disruptions or crises. Teams are able to collaborate virtually using software that can store, organize and share information like.  Communication to your audience becomes faster and more seamless.  By digitizing your business processes, you enable a level of connectivity that has quickly becoming the new normal. 

Your data is more accessible and more secure 

Digitized data and content can be accessed and protected by creating and providing authenticated and role-based access to core applications and processes, allowing access to only those who specifically need it.  Locating a single file is as easy as clicking a button; accessing an entire collection of documents is just as simple, and can be done from work, home, or in line at the Starbucks.  Data can be stored in servers either on-premise or on the cloud (or a combination), protected by security protocols designed specifically for your organizational needs.

Emphasize improved value and experiences 

Changing fundamental operations can cause some uncertainty, to say the least, among employees and customers.  But digitizing business processes is all about leveraging technology to create better experiences, for all parties. Make sure teams understand that any disruption to their current routine is in pursuit of a better work experience for them, and the same for customers.  Emphasize and be transparent about change and how much value they stand to get from implementing new ways of working.

Don’t get piece-mealed to pieces 

There are so many possible components to a digitized business environment, and so many specific hardware, software and application options that it can make your head spin.  And while it is possible to cobble together an infrastructure of odds and ends that manages to coexist and get the job done, it’s not highly recommended.  Even if all your systems and backend data and key functions are disparate, they can be brought together and unified in a digital experience if you find the right platform and solution.

There are many digital experience platforms (DXPs) out there to choose from. The one you choose needs to meet the needs of your business, specifically. It needs to be able to scale and grow. It should be able to streamline communication both within the company and externally to your audience.  It should have a comprehensive data storage and security system that fits your needs.  And it should add real value to your work and enhance the experiences of everyone who uses it.  Find out more about our latest version of HCL Digital Experience as a place to start.

Be strategic about your digital transformation 

To truly digitize your business process and undergo true transformation, you need to first conduct an honest assessment of your enterprise and where it is on the maturity curve of digital transformation. Identify worker skills and tools gaps. Anticipate and map out changing customer expectations. Learn and partner with line of business leaders to assess and map how they work. Develop roadmaps, and get organizational buy-in. Figure out pathways to experiment and reassess. Test, iterate, repeat.

We all need to transform the way we do business. You need a technology and services partner to get this done and find your path to the future. You need digitized processes, and new ways to engage your customers, partners, and audiences. We understand digital transformation. Let’s transform your business. Sign up for a free demo now.  

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HCL Digital Experience. Business Critical at the Speed of Cloud.

19. November 2020 Posted by Demetrios.Nerris

HCL Digital Experience (DX) is making it faster and easier than ever to deploy business-critical digital experiences. New capabilities including hybrid cloud deployment alternatives, intuitive content management and creation tools and faster application deployment are just some of the new features coming to Digital Experience. The new release was launched at DX Inspire — part of HCL Software’s Digital Solution’s Digital Week 2020, an inaugural virtual event for the organization’s digital solutions customers.  

HCL DX is the trusted platform organizations use to create, deliver and manage personalized experiences that serve customers, employees, and partners on any digital channel. The latest release provides significant updates and benefits including:  

 New capabilities delivered in the cloud. Zero effort.  

Employ a hybrid, cloud-native architecture and get the latest capabilities with no migration required. New hybrid cloud support enables administrators to deliver the latest capabilities up to 10x faster risk free, including intuitive new content creation tools and headless API capabilities accelerating production of persuasive content for any digital channel.  

 Intuitive content tools — with a DAM included (free).  

Empower marketers with a redesigned content experience with advanced tooling. HCL DX provides easy-to-use content tools, including a DAM for no additional charge, with sophisticated image renditioning and integration with Kaltura’s online video platform. Now, deliver critical digital content and media in an instant.  

All the insights. None of the complications.  

Provide teams with actionable insights to improve conversions by 85%. New integrated analytics from Unica Discover provide struggle detection and behavior insights to help improve customer journeys.  With added integration with Google Analytics 360, insights help teams optimize user experiences and improve conversions.   

Impactful apps faster. No hassle.  

Enable all developers to deliver applications to audiences quicker and easier by automating deployments and integrating data without coding. Reduce support costs and automate the building, testing, and deployment of apps, using commonly used DevOps tools. New progressive web apps (PWAs) on desktop and mobile means each experience is continually updated, distributed faster to target audiences — without needing to connect to an app store.   

“It’s about more than creating a website. The power of HCL DX is to seamlessly combine digital content, complex business applications, and digitized business processes into a secure, impactful digital experience for an organization,” said Darren Oberst, CVP and Head of HCL Software. “We’ve listened to our customers and developed a significantly easier and faster way to enhance and deliver user experiences that matter.” 

Learn more about HCL Digital Experience’s new features here. 

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The Benefits of Hybrid Cloud and Why it’s a Big Deal

31. Oktober 2020 Posted by Jason Cornell

With more and more enterprise technologies moving to cloud-based deployments it has become increasingly important for organizations to carefully evaluate their current digital experience implementations and formulate a cloud strategy and roadmap to get there to reap the business benefits of cloud for driving transformation, differentiation and ultimately achieving competitive advantage.

While the benefits are getting to cloud are compelling, organizations require flexibility in their cloud journey to minimize the challenges inherent in migrating mission critical workloads to the cloud. Migrating to a public or private cloud can take a lot of time, money and development resources. With HCL Digital Experience’s new hybrid cloud support organizations can exploit the benefits of cloud, maximize the value from their existing on-premise deployment and future proof their digital experience investment. 

New HCL Digital Experience hybrid cloud support enables customers to use their existing on-premise with the game-changing cloud-based content management features — without needing to migrate anything. Magic? No. Revolutionary? Yes. Using Kubernetes, you can now add our new future-leaning cloud features to an on-premises environment without needing to migrate anything to the cloud. 

This new hybrid cloud option brings three major improvements to your on-premises DX environments: 

  1. Content Composer: Create Content in Half the Time  

Deliver content for digital experiences quickly to your audiences. Dramatically improved content-creation tools and a redesigned Content Composer means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface. 

2. Hot DAM! A New (Free) Cloud-Native Digital Asset Manager Included 

A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included at no addition charge.   

3. Experience API: Adaptable, Open APIs: 

A new open API-compliant set of headless REST services enables developers to deliver experiences using modern front-end JavaScript frameworks (Angular, React, Vue etc.). This provides greater agility in blending content, data, and applications.

Upgrading now means that your DX is faster and easier than ever — making your business-critical digital experience more valuable than ever before. Join us at our upcoming annual conference, DX Inspire, to learn more.  

Learn more: https://hclsw.co/dx-inspire-2020

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The 3 Capabilities Your Digital Experience Needs to Offer

28. Oktober 2020 Posted by HCL Digital Experience Team

In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands. 

Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen.  This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization.   

Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not.  A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets.  With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have?  

Data Security and Privacy 

There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms.  The greatest user interface in the world is worthless if it’s not secure from digital threats.   

Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements.   

If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the security measures needed to protect your operations.   

Powerful Content Creation If top-notch security is the essential but often overlooked drummer of a publishing platform, then the content is the virtuoso guitarist.  It’s what stands out most to users, holds them by the hand and ushers them into the experience.  

Crafting an effective brand message and communicating it efficiently relies heavily on how a company is able to facilitate content creation into its platform. A web content management platform should have fully responsive web and app capabilities that are scalable and easily organized.  It needs to gather all the relevant data into a single view that gives employees and staff a seamless and transparent experience.   

And it should provide employees with an intuitive platform that empowers them to become creators themselves, increasing delivery speed and further personalizing the company’s messaging.   HCL Digital Experience’s new, nimble content tools empower business users to create content and experiences without having to pull in developers. And insights and analytics — now included “out of the box” — helps marketers make customer journeys better, leading to dramatic increases in conversions.  

Content is more important than ever, and the ability to quickly build and launch personalized campaign journeys for customers is one of the true differentiators in modern enterprise business.   

Integration, of services and across devices 

Having a secure platform that boosts and distributes creative output must also integrate across channels and devices.  If the vital information coursing through the veins of an organization can’t be shared, viewed and accessed by the people who need it it’s a loss of valuable time.  

It starts with the ability to connect to legacy systems already in place, or any applications that the platform will have to work with.  Employees shouldn’t have to completely re-learn a set of tools to get work done, nor should they be slowed down by a convoluted learning curve that hinders work.  HCL Digital Experience (DX) makes it easy to integrate data and complex back-ends to create unified experiences for business-critical processes. 

A robust platform should feature drag-and-drop integration tools, self-service options, automated data updates and a seamless API manager that work cohesively for users who need to focus on their jobs, not asking IT for tech support.   

Along with a healthy integration of software and tools is the accessibility of devices and locations.  The modern workspace is mobile and doesn’t close its doors at 5pm. Employees need to have all the necessary data at their fingertips no matter where they are, and that data has to be transferable to team members and customers on any device.   

The best content management platforms for enterprise companies should offer trusted security and superior content-creation abilities in an integrated environment.  

Don’t get stuck with a drummer with poor timing or a guitarist who plays out of key.  Combine the best elements in one place you’ll have a successful band playing to a satisfied audience.  

 

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