Posts Tagged: ‘#hcldigitalexperience’

Six Ways to Ensure Your Digital Experience Is Excellent. In a Digital-Focused World, Make Sure You’re Working With the Best

12. Januar 2021 Posted by Demetrios Nerris

A digital experience takes place when a customer has an interaction with an organization exclusively through digital technology. The world was already heading in an increasingly digital direction, but in the wake of COVID-19, as more and more teams and organizations have been working remotely and relying on technology to power their workflows, a strong digital customer experience has never been more imperative. What are some steps you can take right now to maximize your digital experiences? 

  1. Invest in strong customer experience software

In order to ensure that they’re providing the best possible customer experience (or CX), companies need to prioritize their customer experience platform — cheaper one-trick-pony solutions won’t cut it. A strong CX platform will offer personalized options to the customer, ensure that their information is secure, and offer quick and reliable self-service when needed. Advanced data collection and machine learning personalization solutions included in a CX platform make a well-rounded solution crucial to invest in.

      2. Provide a secure platform

When providing secure personal information such as a bank account or patient ID, customers need to be sure that private and personally identifiable information is handled safely and securely. Though customers are generally willing and enthusiastic to engage in convenient digital experiences, the major data breaches of recent years still leave plenty of consumers understandably skittish about providing organizations with personal info. According to data gathered by Lift361, “strong security increases overall customer satisfaction from 13% to 40%, and customers have shown they are willing to spend more with companies they trust to protect their privacy and data.” Ensure that your tech has personal security measures in place and be transparent with users and prospects about just how safe they can feel using your platform.

HCL Digital Experience is one of the most secure solutions out there, trusted by 8 out of 10 of the world’s largest banks

 

      3. Make sure your solution “plays well with others”

Excellent digital experiences are ones where the user- or customer-facing experience may look and feel simple — but the back-end systems and processes might actually be very complex. Think databases of health and patient data, bank and financial transactions and accounts, government entities who need to share information or resources. These are the kind of transactions millions of people rely on every day to get about their daily lives. And many of the back-end systems are legacy systems — or don’t run in the same operational ways and business processes as others.  Being able to bring these disparate and varied pieces together and deliver a unified, seamless, and even single-sign-on experience is what separates success and customer satisfaction and confidence from brand erosion and mass exodus to a competitor. Learn more about what to look for when you need to digitize business-critical processes here.

Another part of complexity that comes with delivering digital experiences is understanding who’s visiting and what they are doing. This data is part of what you need to know before you can deliver better, faster personalized experiences. The best solutions have analytics included, so that you can analyze and optimize with tools that offer “struggle” detection and resolution (for better, more personalized digital journeys), behavior insights (capturing and analyze site visitor behavior), and business analytics (so you get visibility into business impact and can improve experiences). The best solutions also let you scale, without compromising security, integrity, nor user experience.

      4. Optimize your digital experience management process

DX management is the process of monitoring, assessing, and acting on your digital customer interactions. A strong digital experience platform will make sure your team members can keep track of each customer interaction — where are they in their journey? How often do your emails reach them? Have they expressed any frustrations working with your organization? DX management software should be able to:

  • Personalize interactions 
  • Gather important customer and customer-journey data 
  • Categorize, deliver, and adjust based on those important data points and analytics 
  • Scale your CX as your business grows
  • Flag customers that are at risk of churning

      5. Provide omnichannel capabilities

It’s very likely that customers will use multiple channels to interact with your organization, like mobile, desktop, and even voice. Ensure that any action completed on one channel is automatically reflected on other channels, and make sure that your website is optimized for mobile. Customers should be able to click a link from an email on their email app, for example, and be seamlessly transferred to your site where they can easily complete their purchase. Make sure that large image assets or text blocks aren’t slowing down your site’s mobile loading.

      6. Make sure you offer flexible deployments — including the cloud

With more and more businesses moving their digital experiences to cloud-based deployments, it’s crucial to carefully evaluate their current implementations and create a cloud strategy and path to getting there — and get the boost of cloud for driving transformation and differentiation. Organizations need to be flexible about their journey to the cloud, since there can be challenges inherent in migration mission-critical functions and workloads. The new hybrid-cloud support in solutions like HCL Digital Experience, means you can get the benefits of cloud — but preserve the value of existing on-premises investments and deployments — to help “future proof” digital experiences. 

See also: 4 Features of a Cloud-Native Digital Experience

Investing in a stand-out DX solution like HCL’s Digital Experience is more important to businesses than ever, and that importance will only increase in the coming years. Schedule a demo with us to learn more about exactly how our DX software will best help your organization. 

What Is a Customer Experience Platform? the Last Great Experience Your Customer Has Becomes Their Expectation. You Need the Right Solution.

5. Januar 2021 Posted by Demetrios Nerris

Customer experience (or CX as it’s commonly referred to) is an increasingly important priority for companies of all sizes. Organizations need to deliver highly contextualized experiences — not just simple websites and mobile apps — to reach customers with the right information, in the right way, every time. Business models are shifting and all us are having to adjust and adjust quickly. The last great experience a customer has now becomes their expectation — plus 96% of customers say customer service is important when choosing the brands they’re loyal to. Customers are more and more empowered in transactions as they’re able to do extensive research before buying and can closely compare between one company and their competitors. As organizations focus on providing exceptional CX, they need strong technology backing their process. That’s where a customer experience platform comes in. 

What does customer experience software do? 

To first understand why customer experience software is beneficial, we need to take a look at what customer experience is and why it matters so much. We know it’s an important factor in solidifying brand loyalty — but what does a solid customer experience actually look like? 

It generally refers to the feeling and impression your customers are left with after they leave an interaction with your brand. This is a combination of how easy your website is to navigate, how helpful your customer support services are, how personalized the content it, how customized the experience is, and how much value they gained from your brand, services, or products itself. CX can be assessed with surveys, feedback, and churn rates. 

Customer experience platform software is the technology solution an organization will use to observe, measure, handle, and improve the customer journey. These platforms serve as one-stop solutions for making sure that an organization doesn’t lose sight of important customer experience needs and initiatives, and are able to successfully meet their customer experience goals by tracking customer behavior, raising red flags when their activity points to a likely churn or dissatisfaction rate, suggesting personalization tactics to improve their experience, and using analytics to identify challenges in a journey so it can be addressed and conversion rates can increase. 

Why does my organization need a customer experience solution? 

No matter how strong your customer support team members and solution might be, you’ll still want to see all of your customer’s data in one place in order to make sure their experience is as satisfactory as possible. A solid customer digital experience allows team members to easily access data like a customer’s purchase history, purchase frequency, and feedback, giving you valuable insight into what they enjoyed about working with you, and where you might have room for necessary improvement, along with displaying the data of your customers en masse so you can identify bigger trends and catch issues that might lead to churn. These kinds of capabilities, along with the ability to bring in diverse systems, solutions, and sets of data, is exactly what the recent integrations between HCL Digital Experience (DX) and HCL Unica Discover allow you to do.  

Get access to the info you need — and only what you need 

An advanced customer experience platform allows role-based user access, so team members are only presented with the data and information that they need to better complete their part of the customer journey. Team members won’t get overwhelmed with too much information, and they’ll be able to leverage the data they do need to help improve CX in their area of expertise. 

Advanced platforms will also allow organizations to seamlessly integrate data and insights and use these to address customers’ needs. This is highly recommended (along with role-based access) when choosing a CX or DX solution. If you’re looking for a fully featured platform, consider HCL Digital Experience, with new analytics tools, completely reimagined content creation tools, and the broadest cloud-native support in market.

How and Why You Should Digitize Business Processes

15. Dezember 2020 Posted by Demetrios Nerris

If it wasn’t abundantly clear before, the COVID-19 pandemic has proved that digitizing business-critical processes (and making teams productive remotely) is key to business continuity. Whether a business has 50 — or 50,000 — employees, its operations are influenced and impacted (if not completely overhauled) by technology designed to speed up, connect, improve and sustain work in the modern world. Digital transformation for enterprise organizations is a no-brainer. It’s the “how” that defines what success looks like.

For some companies, embracing this digital transformation has been a gradual process of adoption.  Others have been digital all along, or they jumped in headfirst, undergoing a major overhaul all at once.  And for some it’s still an overwhelming burden, approached tentatively and perhaps even with aversion to change and new technology.  No matter the scenario, there’s little doubt, especially with remote work becoming ubiquitous, that old-school business processes that involve emailed documents and spreadsheets (or even paper-filled file cabinets) is not the way to go. 

Digitizing business processes refers to the integration of digital information — pieces of physical, non-digital material that has been converted into a digital format — into an automated workflow that can replace manual, disconnected and paper-based processes.  It means digitizing business processes, increasing employee productivity, and improving customer satisfaction. It provides dramatic benefits to employees, partners, customers and the organization as a whole. Converting not just documents and data to digital, but also workflow, transactions, functions and processes, can be very complex. There are many payoffs, however.

You will save time and money 

Using digitized processes can free up employees from a multitude of monotonous tasks. Rather than email chains for tedious and regular processes approvals, regular and routine functions (payroll, time logs, inspection signoffs, etc.) can be routed through workflows automatically. Functions such as financial transactions, insurance claims, medical prescription processing, in-house training can be automated and make teams more productive and efficient. People are free up to focus on real priorities and the needs of the business instead of avoidable minutiae.

Productivity and communication are increased 

The digital platforms now available can link employees via chat and messaging services, giving them the ability to work efficiently from anywhere. They also help keep teams safe and informed during business disruptions or crises. Teams are able to collaborate virtually using software that can store, organize and share information like.  Communication to your audience becomes faster and more seamless.  By digitizing your business processes, you enable a level of connectivity that has quickly becoming the new normal. 

Your data is more accessible and more secure 

Digitized data and content can be accessed and protected by creating and providing authenticated and role-based access to core applications and processes, allowing access to only those who specifically need it.  Locating a single file is as easy as clicking a button; accessing an entire collection of documents is just as simple, and can be done from work, home, or in line at the Starbucks.  Data can be stored in servers either on-premise or on the cloud (or a combination), protected by security protocols designed specifically for your organizational needs.

Emphasize improved value and experiences 

Changing fundamental operations can cause some uncertainty, to say the least, among employees and customers.  But digitizing business processes is all about leveraging technology to create better experiences, for all parties. Make sure teams understand that any disruption to their current routine is in pursuit of a better work experience for them, and the same for customers.  Emphasize and be transparent about change and how much value they stand to get from implementing new ways of working.

Don’t get piece-mealed to pieces 

There are so many possible components to a digitized business environment, and so many specific hardware, software and application options that it can make your head spin.  And while it is possible to cobble together an infrastructure of odds and ends that manages to coexist and get the job done, it’s not highly recommended.  Even if all your systems and backend data and key functions are disparate, they can be brought together and unified in a digital experience if you find the right platform and solution.

There are many digital experience platforms (DXPs) out there to choose from. The one you choose needs to meet the needs of your business, specifically. It needs to be able to scale and grow. It should be able to streamline communication both within the company and externally to your audience.  It should have a comprehensive data storage and security system that fits your needs.  And it should add real value to your work and enhance the experiences of everyone who uses it.  Find out more about our latest version of HCL Digital Experience as a place to start.

Be strategic about your digital transformation 

To truly digitize your business process and undergo true transformation, you need to first conduct an honest assessment of your enterprise and where it is on the maturity curve of digital transformation. Identify worker skills and tools gaps. Anticipate and map out changing customer expectations. Learn and partner with line of business leaders to assess and map how they work. Develop roadmaps, and get organizational buy-in. Figure out pathways to experiment and reassess. Test, iterate, repeat.

We all need to transform the way we do business. You need a technology and services partner to get this done and find your path to the future. You need digitized processes, and new ways to engage your customers, partners, and audiences. We understand digital transformation. Let’s transform your business. Sign up for a free demo now.  

HCL Digital Experience. Business Critical at the Speed of Cloud.

19. November 2020 Posted by Demetrios.Nerris

HCL Digital Experience (DX) is making it faster and easier than ever to deploy business-critical digital experiences. New capabilities including hybrid cloud deployment alternatives, intuitive content management and creation tools and faster application deployment are just some of the new features coming to Digital Experience. The new release was launched at DX Inspire — part of HCL Software’s Digital Solution’s Digital Week 2020, an inaugural virtual event for the organization’s digital solutions customers.  

HCL DX is the trusted platform organizations use to create, deliver and manage personalized experiences that serve customers, employees, and partners on any digital channel. The latest release provides significant updates and benefits including:  

New capabilities delivered in the cloud. Zero effort.  

Employ a hybrid, cloud-native architecture and get the latest capabilities with no migration required. New hybrid cloud support enables administrators to deliver the latest capabilities up to 10x faster risk free, including intuitive new content creation tools and headless API capabilities accelerating production of persuasive content for any digital channel.  

Intuitive content tools — with a DAM included (free).  

Empower marketers with a redesigned content experience with advanced tooling. HCL DX provides easy-to-use content tools, including a DAM for no additional charge, with sophisticated image renditioning and integration with Kaltura’s online video platform. Now, deliver critical digital content and media in an instant.  

All the insights. None of the complications.  

Provide teams with actionable insights to improve conversions by 85%. New integrated analytics from Unica Discover provide struggle detection and behavior insights to help improve customer journeys.  With added integration with Google Analytics 360, insights help teams optimize user experiences and improve conversions.   

Impactful apps faster. No hassle.  

Enable all developers to deliver applications to audiences quicker and easier by automating deployments and integrating data without coding. Reduce support costs and automate the building, testing, and deployment of apps, using commonly used DevOps tools. New progressive web apps (PWAs) on desktop and mobile means each experience is continually updated, distributed faster to target audiences — without needing to connect to an app store.   

“It’s about more than creating a website. The power of HCL DX is to seamlessly combine digital content, complex business applications, and digitized business processes into a secure, impactful digital experience for an organization,” said Darren Oberst, CVP and Head of HCL Software. “We’ve listened to our customers and developed a significantly easier and faster way to enhance and deliver user experiences that matter.” 

Learn more about HCL Digital Experience’s new features here

The post HCL Digital Experience. Business Critical at the Speed of Cloud. appeared first on HCL SW Blogs.

The Benefits of Hybrid Cloud and Why it’s a Big Deal

31. Oktober 2020 Posted by Jason Cornell

With more and more enterprise technologies moving to cloud-based deployments it has become increasingly important for organizations to carefully evaluate their current digital experience implementations and formulate a cloud strategy and roadmap to get there to reap the business benefits of cloud for driving transformation, differentiation and ultimately achieving competitive advantage.

While the benefits are getting to cloud are compelling, organizations require flexibility in their cloud journey to minimize the challenges inherent in migrating mission critical workloads to the cloud. Migrating to a public or private cloud can take a lot of time, money and development resources. With HCL Digital Experience’s new hybrid cloud support organizations can exploit the benefits of cloud, maximize the value from their existing on-premise deployment and future proof their digital experience investment. 

New HCL Digital Experience hybrid cloud support enables customers to use their existing on-premise with the game-changing cloud-based content management features — without needing to migrate anything. Magic? No. Revolutionary? Yes. Using Kubernetes, you can now add our new future-leaning cloud features to an on-premises environment without needing to migrate anything to the cloud. 

This new hybrid cloud option brings three major improvements to your on-premises DX environments: 

  1. Content Composer: Create Content in Half the Time  

Deliver content for digital experiences quickly to your audiences. Dramatically improved content-creation tools and a redesigned Content Composer means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface. 

2. Hot DAM! A New (Free) Cloud-Native Digital Asset Manager Included 

A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included at no addition charge.   

3. Experience API: Adaptable, Open APIs: 

A new open API-compliant set of headless REST services enables developers to deliver experiences using modern front-end JavaScript frameworks (Angular, React, Vue etc.). This provides greater agility in blending content, data, and applications.

Upgrading now means that your DX is faster and easier than ever — making your business-critical digital experience more valuable than ever before. Join us at our upcoming annual conference, DX Inspire, to learn more.  

Learn more: https://hclsw.co/dx-inspire-2020

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The 3 Capabilities Your Digital Experience Needs to Offer

28. Oktober 2020 Posted by HCL Digital Experience Team

In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands. 

Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen.  This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization.   

Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not.  A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets.  With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have?  

Data Security and Privacy 

There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms.  The greatest user interface in the world is worthless if it’s not secure from digital threats.   

Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements.   

If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the security measures needed to protect your operations.   

Powerful Content Creation If top-notch security is the essential but often overlooked drummer of a publishing platform, then the content is the virtuoso guitarist.  It’s what stands out most to users, holds them by the hand and ushers them into the experience.  

Crafting an effective brand message and communicating it efficiently relies heavily on how a company is able to facilitate content creation into its platform. A web content management platform should have fully responsive web and app capabilities that are scalable and easily organized.  It needs to gather all the relevant data into a single view that gives employees and staff a seamless and transparent experience.   

And it should provide employees with an intuitive platform that empowers them to become creators themselves, increasing delivery speed and further personalizing the company’s messaging.   HCL Digital Experience’s new, nimble content tools empower business users to create content and experiences without having to pull in developers. And insights and analytics — now included “out of the box” — helps marketers make customer journeys better, leading to dramatic increases in conversions.  

Content is more important than ever, and the ability to quickly build and launch personalized campaign journeys for customers is one of the true differentiators in modern enterprise business.   

Integration, of services and across devices 

Having a secure platform that boosts and distributes creative output must also integrate across channels and devices.  If the vital information coursing through the veins of an organization can’t be shared, viewed and accessed by the people who need it it’s a loss of valuable time.  

It starts with the ability to connect to legacy systems already in place, or any applications that the platform will have to work with.  Employees shouldn’t have to completely re-learn a set of tools to get work done, nor should they be slowed down by a convoluted learning curve that hinders work.  HCL Digital Experience (DX) makes it easy to integrate data and complex back-ends to create unified experiences for business-critical processes. 

A robust platform should feature drag-and-drop integration tools, self-service options, automated data updates and a seamless API manager that work cohesively for users who need to focus on their jobs, not asking IT for tech support.   

Along with a healthy integration of software and tools is the accessibility of devices and locations.  The modern workspace is mobile and doesn’t close its doors at 5pm. Employees need to have all the necessary data at their fingertips no matter where they are, and that data has to be transferable to team members and customers on any device.   

The best content management platforms for enterprise companies should offer trusted security and superior content-creation abilities in an integrated environment.  

Don’t get stuck with a drummer with poor timing or a guitarist who plays out of key.  Combine the best elements in one place you’ll have a successful band playing to a satisfied audience.  

 

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4 Features of a Cloud-Native Digital Experience

27. Oktober 2020 Posted by HCL Digital Experience Team

Hosting a digital enterprise platform on a cloud-native setting sounds like a dream: more speed, agility, scalability, integration, and cost-savings. But is a cloud-native environment so different from a cloud-hosted one, and how do those differences manifest in workflow solutions for enterprise companies?  

Let’s look at what makes a cloud-native digital experience unique, and why the distinctions in capability are important.  

Cloud-native means more than just a digital platform  

Cloud-native describes not just an environment but an approach to design and deployment.  It is a more progressive use of cloud technology that goes beyond the previously accepted benefits — primarily storage and convenience — and features applications designed specifically to run on the cloud.   

By being “native” to the cloud — built for the cloud from day one — these applications have a scale and deployment velocity that can’t be easily matched by on-premise or even cloud hosted platforms.  Enterprise companies that adopt a cloud native system can tap into a digital experience built to thrive in a constantly evolving digital workspace where time matters more than ever.   

Cloud-native is not the same as cloud-hosted 

It could sound obvious, but it’s worth mentioning because understanding the differences between the two systems can help shine a light on the advantages of cloud-native infrastructure.   

Cloud-hosted applications are designed for on-premise environments but are deployed and managed from the cloud by a service provider.  This model was originally born from a desire to save money by shifting premises systems from a capital expense to an operating expense, saving enterprises the added financial burden of capital expense costs.   

A cloud-hosted system is a compromise which combines some aspects of cloud storage and management with legacy systems of security, maintenance and infrastructure.  Cloud-hosted services, however, can still be bogged down by clunky and time-consuming updating protocol and can be more difficult to scale as needed.  Whereas cloud-native services and applications are designed strictly for cloud environments and can respond accordingly.    

How containers and microservices speed up deployment and delivery 

Cloud-native applications are typically made up of microservices packaged in containers.  Sounds simple enough, but it gets a bit trickier from there.  Microservices are a form of software where applications are composed of single-functioning services, allowing for very granular and lightweight operation.  They can do their job without depending on or impacting other applications.  This allows developers to address issues to specific applications without affecting a wider range of operations.   

Containers, which are portable file systems that can hold everything to run an application, such as microservices, are similarly lightweight and isolated.  These two go well together because they are both designed with the intention to do one thing.    

This means that any problems or bugs that may arise within an app can be resolved faster and with greater specificity.  It also means updates can happen for a particular application without needing to wait on a larger system update or overhaul.  In this way cloud-native software can be constantly and specifically improving.   

The benefits of a fluid architecture  

Cloud-native applications and services are being adopted by more enterprises because of the adaptability and flexibility they provide.  The apps are developed to be agile, automated, and easily scaled up or down depending on need.   

The granular nature of microservices and the containers they are held in allows for a more constant and direct response to any issues that pop up, and a continuously updating system that’s more elastic than legacy systems.  

Cloud-native is also a less demanding system as far as infrastructure and maintenance when compared to cloud-hosted or on-premise platforms, which require a greater amount of time and money to service, troubleshoot and update.   

The end result is a digital experience that can match the speed of today’s business environment and keep pace as it inevitably moves faster. Digital experience transformation is more than just prettying up consumer-facing touchpoints. It can be a challenge to combine all the relevant content, information and experiences together in a way that is meaningful to your audiences. HCL Digital Experience is trusted for business-critical digital experiences for when organizations need a platform that is secure, always available, and can scale to meet the needs of the business. 

HCL Digital Experience now allows you to employ a hybrid, cloud-native architecture so administrators can provide new content production and headless API capabilities in existing on-prem environments. No migration required. We offer the broadest cloud-native platform support on the market with recently added support for Azure EKS, speeding up deployment by 10x.

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Actionable insights now part of HCL Digital Experience. From data to experience in an instant

20. Oktober 2020 Posted by Jason Cornell

HCL DX is a proven platform – purpose built and trusted by enterprises worldwide – for the demanding needs of an organization’s business-critical digital experiences. These are more than content sites. Providing a secure personalized experience means integrating content, data, applications and processes from a variety of systems into a singular experience. Doing and delivering all this can be complex – that’s where HCL DX helps. 

Part of the complexity comes from understanding who is on your digital property, what they are doing there, and how you can make the experience better, faster and more personalized with the data you have.  This fall, we are adding seamless integration to powerful new analytics capabilities to our trusted HCL DX platform to help our customers deliver targeted experiences to all of their audiences and can lead to improving conversion rates by 85%.

HCL Unica Discover

HCL Unica Discover is a digital experience analytics platform that empowers Marketers to capture, replay and visualize the individual online user experience.  Now you can easily analyze and optimize your HCL Digital Experience customer journeys with the following capabilities from Unica Discover:

  • Struggle Resolution: Detect and address user struggle in real time with session replays
  • Behavior Insights: Improve user experiences through capturing and analyzing behavioral data
  • Business Impact Analytics: Gain better visibility into business impact and opportunities for improvement.

This also provides a more complete and actionable view of the customer journey across all your digital channels.  This helps to ensure a consistent experience, every time, driving better conversion rates, customer satisfaction, and customer retention. 

Google Analytics

Google Analytics (GA) is a web analytics service that helps marketers track, report and analyze in-depth detail about website visitors.  HCL DX has streamlined the configuration setup with GA to save time and development resources.  Now Marketers have the insight they need to make better decisions, and share the right content, to the right audience improving the customer experience.

All the insights, none of the complications

With streamlined access to these insights within HCL DX, our clients will have the information they need to be able to act quickly and create optimized experiences for their audiences. These new analytics capabilities, coupled with the intuitive content creation tools released this summer, will dramatically improve time to market. Better insights. Rich tools. Amazing results.

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Why Video is More Essential Now than Ever in the Digital Workplace

8. Oktober 2020 Posted by Dan Allen

As more and more teams are working remotely in digital workplaces, making news and content immediately accessible is more important than ever to both companies and their employees. The way we consume and communicate information has changed dramatically and the value of video has become even more apparent as a vehicle for dissemination. In fact, studies show that  67% of people understand information better when it’s communicated visually, and younger workers are twice as likely to prefer visual communications than their counterparts. 

Not only do employees prefer video for content delivery, visual content can be more easily absorbed and understood. So, when you need to convey important messages and information, video is not only preferred, it is more efficient. It should be no surprise that video has completely transformed our content consumption habits both at work and at home.  

Rise of the remote worker 

Even before the COVID-19 pandemic, the number of remote workers increased 159% over the past decade, due in part to the ongoing digital workplace transition. The pandemic has accelerated this trend and poses significant communication challenges for companies. With a highly dispersed workforce on-demand video communication delivers an incredible advantage.  

Keeping employees engaged and productive with minimal face-to-face interaction has become more challenging. “ As many as a third (36%) of employees say their motivation levels have been affected by poor company-wide communications.” Long corporate emails turn off many employees and go unread. Video provides multi-sensory engagement and also more closely replicates being in the same room with your colleague. Videos can help close the communications gap for your remote workforce. 

Get and keep your employee’s attention 

Only 40% of employees report that they are well informed about their company’s goals, strategies, and tactics,” according to the Harvard Business review. How can we expect employees to be motivated and productive if they don’t know what’s going on? How much information is actually being consumed and understood? Forrester Research study indicates that employees are 75% more likely to watch a video than read text. Video is preferred because it provides a more human, personal touch. 

Building or shifting the company culture is another major challenge, especially when transitioning to a digital workplace. The employee intranet is a crucial component and when it comes to promoting your company culture, on-demand video should be an integral part of your strategy.  Whether delivering employee on-boarding and training, organizational announcements, tutorials, product announcements and recording live-streaming events, video ensures a consistent experience — both in terms of delivery and information. It also affords the opportunity to capture insights regarding your audience. Viewership and engagement metrics can also help guide the process and direct the company to the type of content and information employees pay attention to and value most.  

Aintranet experience that employees love 

Originally an intranet portal was simply an internal homepage to share news and information, principally a corporate bulletin board. Now it’s considered an essential element of a modern digital workplace to promote genuine dialog, facilitate employee self-service, deliver eLearning, and act as a gateway to business applications. Additionally, in-video quizzes and polls can help capture employees’ attention. 

If you need to learn how to do something quickly, where do you turn? YouTube of course. Because YouTube has an unbelievable library of how-to videos to easily guide you through any problem. Employee intranet portals should adopt the same approach – utilizing video-based guides to portal services and applications. This approach will shorten the learning curve for new hires and also promote a self-service culture. 

Empowering employees and saving money 

Saving time and money is also part of the equation. eLearning videos, rather than classroom training, can help reduce trainer costs, travel dollars and travel time while also providing employees scheduling flexibility.  

Employee self-service (ESS) portals can help reduce administrative overhead, while at the same time, keeping personal information more up to date. From speeding up on-boarding of new hires, requesting time off or rolling out new employee benefits, ESS can be an effective tool to increase employee empowerment and satisfaction. Incorporating on-demand videos to explain benefit packages or provide a how-to reference guide are crucial to successful self-service portals. There is also value in enabling employees to create, upload, and edit videos to enhance employee engagement and create a stronger sense of ownership. 

Meeting the digital workplace challenge 

Your digital workplace plans should align with your business goals and provide your employees with an environment and work tools focused on productivity and collaboration. Creating a high-performing workforce should be at the core of your strategy. To support a high-performing workforce you need an employee intranet portal to streamline communication, deliver business applications and drive cultural change.  

Since nothing communicates quite like video, build a video library, accessible from your intranet portal, to help support and speed up your digital transformation. Use your internal experts to share their insight or give your executive team a forum for sharing company announcements, goals and successes. Video has gone from nice-to-have to absolutely essential for supporting your digital transformation.  

Learn more about on-demand video by joining our webinar with Kaltura on October 27th titled: “On-Demand Video and How It Can Be the Key to Improving Digital Experiences” 


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What Are Kubernetes and Docker? And Why Should They Be Part of Your Digital Solution?

2. September 2020 Posted by HCL Digital Experience Team

Developers are becoming increasingly used to hearing the names Kubernetes and Docker in conjunction with one another. They’re both technologies associated with containers (packages of software that include all of the parts required to run an app, like the code and system libraries), but a common misconception is that they’re competing solutions. Developers might be familiar with “Kubernetes vs. Docker” discussions when, in fact, using Kubernetes with Docker is an excellent method of running containerized applications. But to understand what that means, we first have to look at what each platform does separately. 

What Does Docker do? 

Docker is currently the most popular container platform. In this context, containers are the solution to a classic developer dilemma: Often developers will write code that works perfectly well on their own machine, but fails when they try to implement it into the program it needs to live in. Containers are the solution to this dilemma  developers can package their code into one cohesive container image, which can then be run on any computer that also hosts a container platform.  

30% of enterprise companies use Docker, and that number is steadily rising. If a developer can benefit from containerization, chances are they’ll look to Docker for their solution. 

So, What Does Kubernetes Do, and How are They Related? 

Now that you have a grasp on what Docker does and why it’s an important tool to be aware of, the first thing that’s important to understand about the Docker/Kubernetes relationship is that the two technologies serve fundamentally different purposes. As the Container Journal nicely put it, “Kubernetes takes containerization technology  and turns it up to 11.”  

Kubernetes arrived as a solution to the next conundrum that comes with containerization: Now that the containers exist, how can they be organized? If Docker is in charge of packaging and distributing an application, Kubernetes is in charge of scaling and monitoring those apps. The tech solution combines containers that make up an application into intuitive groups for easy management and searchability. 

The Kubernetes architecture allows for development teams to remain agile and flexible in a rapidly evolving digital landscape where agility and adaptability are increasingly vital to standing out amidst your competitors.  

It is possible to use Docker without Kubernetes, although it’s not recommended for any organizations that hope to scale their apps and ensure that they’re easily available to as many interested users as possible. Conversely, is possible to use Kubernetes with another containerization solution, but as Docker has established itself as the premier app container solution, the Docker/Kubernetes combo remains the best integration on the market. 

solution that utilizes the Docker and Kubernetes pairing will save development teams hours of time, as the tech pairing allows apps to be installed in the cloud or on the premises in minutes, rather than days. 

Find out more hereJoin our webinar called “Getting Started with Containers,” or watch it on-demand.  

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IBM WebSphere Portal (or IBM Digital Experience) is now HCL Digital Experience and That’s a Good Thing. It’s time to upgrade

18. August 2020 Posted by HCL Digital Experience Team

If you’re looking for the latest version of IBM Websphere Portal you’ve come to the right place. IBM Websphere Portal (IBM Digital Experience) became HCL Digital Experience back in 2019 and since then has released two major updates making HCL Digital Experience the most flexible and compatible digital experience platform on the market today. 

As HCL Digital ExperienceIBM Websphere Portal, has undergone a major transformationHCL Digital Experience built upon the legendary reliability and security of IBM Websphere Portal by adding future ready features and intuitive UI redesigns to boost productivity by up to 60% and increase your ROI by up to 661%. 

The New Features in HCL Digital Experience 

With these new revolutionary updates, HCL Digital Experience (DX) currently ranks highest worldwide amongst providers of web experience management solutions. When organizations partner with HCL DX, they can expect: 

  •  The Ability to Integrate all the Things! 

HCL DX delivers customer-centric and personalized experiences by integrating your organization’s data, services, and workflows to fully integrate your current technology stack into Digital Experience. The new Experience API interface makes it easy to manage all your API connections in an easy drag and drop way. 

  •  New Reliable and Scalable Technology 

HCL Digital Experience utilizes Docker and Kubernetes to provide rapid installation, near-zero downtime and auto-scale capabilities. The automated provisioning, load balancing, and self-healing that Kubernetes offers significantly reduce the total cost of site ownership as well. Read more on how the State of Ohio was able to utilize these new features to handle a 3000% increase in traffic. 

  •  RockSolid Security and SSO 

Intelligence-agency-grade encryption and cross-system authentication, even while at rest, is built into the core of HCL Digital Experience. Single Sign-On (SSO) ensures that team members can be securely authenticated and jump right into their secured, protected work. 

  •  New Practitioner-Friendly Tools 

HCL Digital Experience took the robust content authoring capabilities of IBM Websphere Portal and turned it up to an 11 with a new reimagined user interface that dramatically reduces the learning curve and enables content to be created in half the time. Quickly build new content that responds to the market and industry needs without having to rely on IT. As agility is an increasingly important team skill, tech that helps deploy content quickly and easily has become a necessity. 

  • Cloud Native Support and Flexible Deployment 

Modern digital experiences are easy to deliver, even with a complex backend. HCL Digital Experience can now be run natively in the cloud as well as on-premises, and now has the broadest cloud native support on the market helping your organization modernize without compromise. 

  • A New Digital Asset Management System 

HCL recently released exciting new capabilities to its platform, that helps empower users to create compelling experiences, improving the bottom line and customer satisfaction. There are new media managing, rendering and versioning capabilities, and most importantly, it’s free to all DX customers! Also, it comes fully integrated so it’s faster to get up and running and one less thing to do before you can get started making content and digital experiences. You can read all about hereYou can watch the new capabilities in action here.  

Great! So How Do I Upgrade? 

Learn more about how you can upgrade to take advantage of all these new features by signing up for a free workshop where we will work directly with you to provide a personalized upgrade plan and go over any questions you may have. 

Sign up for a customized workshop here.  

Contact a sales representative here.

 

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Engaging Video Content Improves Online Healthcare for All

17. August 2020 Posted by Kirsten Kelley

Being at the forefront of the battle against Covid-19, health workers worldwide are working day and night, under extreme conditions, to treat infected patients and ensure the continuity of health services for their communities. While doing so, doctors, nurses, and health professionals face two unprecedented challenges. First, they need to stay continuously informed on accumulating trial treatment research and frequently changing clinic protocols for this little-known disease. Second, they must be able to do that while social distancing from their colleagues and working in small shifts to minimize contagion risk. Additionally, health providers find themselves at the tip of the spear in promoting the public’s understanding and education that are essential to mitigating this crisis effectively. They need to be able to  reach their audiences online and through remote communication.

Getting the Message to the Masses

In times of crisis, people seek news, data, and advice and digital experiences for healthcare become more important than ever before.  Simultaneously, their attention span is limited. For this reason, emergency information must be made available and accessible yet digestible and comprehensive.

Video as part of a digital engagement strategy helps overcome language and cultural barriers and simplify even the most complex and abstract information. Therefore, it’s ideal for educating people on any topic, from how to put a mask properly to the symptoms indicative of Covid-19. It also strikes a deeper connection and elicits stronger emotional responses, making it more memorable and effective. Studies show that viewers retain 95% of a video’s message compared to only 10% of textual information. Audiences across all generations turn to video today as their preferred method for everyday learning (68%).

Providing Impactful Information at the Right Time

Frequent communication and real-time response are crucial during a crisis. News has to get out quickly and be easily updated to correspond to changing events. Content has to be agile, easy to produce, and manageable. Using external production shops with lengthy and cumbersome approval cycles just won’t cut it. An advanced video management platform enables health providers to do precisely that, leveraging smart, accessible, and streamlined video creation and distribution tools to serve a global and diverse community in need.

Putting in place a centralized and an easy-to-navigate patient portal is essential to minimize hospital and doctor visits for routine inquiries, check-ups, and postoperative follow-ups. It also offers a single source of truth, which is always available for on-demand viewing, from any device, screen, and network, wherever you are. Curating personalized playlists and using interactive tools – like hotspots, in-video questionnaires, and interactive video paths – are just some ways to provide immersive virtual care. These engage patients, creating lean-forward, accountable, and measurable informative experiences.

Empowering Healthcare Workers with Modern Training Tools

As healthcare providers face the need to regularly share knowledge within the organization, efficiently train medical personnel, and ensure compliance, videos can prove extremely advantageous. A highly searchable VOD portal can offer nurses and doctors contextual micro-learning experiences right on their mobile devices. Live executive communications or tailored video courses can help instruct medical personnel on updated protocols. Interactive learning pathways can demonstrate new cleaning practices for clinic workers exactly when they need it.

Video also enables health providers to learn about their viewers. By analyzing video consumption and engagement patterns or evaluating answers and choices (in the case of video paths, polls, and questionnaires), video is a second-to-none source of highly useful and actionable data. Which videos are medical personnel watching? Are they watching until the end or stopping midway? What parts interest them the most? Leveraging this in-depth data lets organizations improve their training procedures, and consequently, their staff’s skills and expertise. It also allows them to monitor each staff member’s progress and verify their information retention.

Providing Consistent, Reliable and Secure Information 

Health insurers and healthcare organizations have long seen the benefits of providing personalized, secure, and engaging content to their patients and members. Adding video content that is customizable and searchable will help differentiate them from the competition by offering a unique service when patients need it more than ever.

A new normal is slowly taking shape because of the pandemic. It may require health providers to introduce more patient and staff digital communication further down the line. For now, reevaluating their educational practices and accelerating video learning is an excellent start.

To learn how HCL Digital Experience is adding industry-leading video capabilities from Kaltura to its platform, register for our webinar on October 13, 2020

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HOT DAM! What’s Next? A Q&A with David Strachan, Director of Engineering

4. August 2020 Posted by David Strachan

To digitize business critical experiences, you need not only flexibility, security and power, but also the ability for your business users to create engaging content. HCL recently released exciting new capabilities to its platform, that helps empower users to create compelling experiences, improving the bottom line and customer satisfaction. We interviewed the person behind the constant development, iteration, and improvements to HCL Digital Experience to get the inside scoop on the latest updates in the latest release, as well as a window into what is coming soon. In June, we released a reinvented Content Composer and a new (free) Digital Asset Management (DAM) capability. You can learn about all of that by watching this video:

 

We talked to David to find out what’s been added since.

Q: What do new rendering and versioning capabilities mean for content creators? 

A: When an image is added, the tool now auto-generates multiple renderings suitable for each of the universal screen sizes and device dimensions of desktops, tablets, and smart phones — saving time and improving accuracy. Also, the version history of each image is now preserved, letting you revert back to previous versions as needed. These capabilities were added to the DAM in our July release and there’s more to come in the August and September releases too, including the addition of versioning support in Content Composer.   

Q: How is media (images and video) now managed in the DAM?  

A: Media is stored in collections (which act as folders), and these collections can be nested. Collections have assigned role-based access and permissions so access to the media can be controlled on a collectionbycollection basis. Media is usually published via content, so the workflow is handled at the content level. DX content management leverages the renditions so your content will look great on all devices. 

Q: Is it easier to search and find assets in the DAM? Is metadata stored? 

A: Yes. You can search by title, date and metadata. Basic metadata is automatically added, but you can and should add additional, more robust and descriptive metadata to boost SEO, as well as store rights information, photographer or videographer credits, and make finding assets even easier.  

Q: How is this native DAM better than others out there?  

A: Well, for one thing — it’s free to all DX customers! Also, it comes fully integrated so it’s faster to get up and running and one less thing to do before you can get started making content and digital experiences.  

Q: What changes are coming in the next few months?  

A: We’ve got a packed agenda for the coming months, when it comes to DAM and content management features. We’re going to see more features like custom renditions, image editing features and most excitingly a partnership with a video streaming platform so you can publish streaming videos directly from the DAM. For content management, we’re going to be extending Content Composer to cover more of the core WCM capability, such as site areas, presentation templates, components, and more. 

Q: Can I test drive Digital Experience, the new DAM or upcoming features?  

A: Yes! We invite current customers and those with curiosity to join us at regular release review sessions to keep up to date with our latest features. If you’d like to give it a try for yourself, your sales rep can help organize that. Contact one here You can also register to join us at an upcoming webinarand you can also watch lots of great videos here.

When we talked to David, he emphasized that his team is constantly updating the DAM with big improvements as well as little usability fixes — and while some changes or fixes are small, many small changes add up to big advantages.

Stay tuned and make sure you are on the latest version of HCL Digital Experience.  

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HCL Digital Experience. Now Easier. Faster. Cloud Native.

23. Juni 2020 Posted by Brian Chaput

We are thrilled to unveil our latest innovations and updates to HCL Digital Experience!  While we are constantly updating this platform through a rolling wave of iterations and releases, this latest version is a game-changer. It helps you reimagine how you create and manage content, and lets your organization deploy up to ten times faster, offering the broadest cloud-native support in market. You can deliver business-critical content, applications, and digital experiences to your audiences faster and easier than ever before. Now business critical meets cloud native.

Expanded cloud-native platform support 

We now offer the broadest cloud-computing platform support for a digital experience solution in the market. This allows you to install and update in minutes — with the security and robustness of an on-prem solution, but the flexibility, cost-effectiveness and speed of cloud. Support has been added for Microsoft Azure and Amazon EKS, adding to existing support for RedHat Open Shift. Customers now have the flexibility to deploy where, when, and how it makes sense for the business. This, combined with the existing Docker and Kubernetes support, means deployment and installation is up to 10 times faster than before.

Create content in half the time 

Being able to deliver content for digital experiences quickly to your audiences changes how you do business. Dramatically improved content-creation tools — a completely new Content Composer — means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface.

Hot DAM! A new cloud-native Digital Asset Manager included — free 

A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content and media from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included for FREE.  

We are excited to be on this journey with you. Come join us for the global unveiling and exclusive launch of Digital Experience 9.5. 

 

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Reimagine the Way You Create and Manage Content 

15. Juni 2020 Posted by Kirsten Kelley

Easily create rich content in half the time with our totally redesigned interface and new digital asset management capabilities. 

 

Look at This! A Completely Redesigned User Interface 

 

The way we consume content has changed and our content creation tools need to adapt to the fast pace and higher standards consumers expect. At HCL, we not only value your feedback, but we act on it.  We have taken thousands of hours of real customer feedback and purpose-built a new and intuitive way for our HCL Digital Experience customers to create and manage their content for their business critical digital experiences – and we just unveiled these new capabilities to market!

The totally redesigned Content Composer enables teams to create content in half the time and boosts productivity on our platform by up to 60%. We took the most commonly used elements of the content creation process and streamlined the workflow.  Now, something that took ten minutes and six clicks takes one minute and two clicks — giving you more time to focus on the business and what directly impacts your customer experiences.  

 

The redesigned Content Composer also comes with new drag-and-drop capabilities that let you quickly and intuitively build and organize content, without having to worry about breaking file paths or ruining a perfectly designed web page.  

 

HOT DAM!  New Digital Asset Management Capabilities Included — Free 

 

We’ve also added a brand-new way for you to manage your digital experience assets like images, videos, audio files and more. This new cloud-native Digital Asset Management tool will make hunting for lost or disorganized media and files a thing of the past.  You can set metadata and tags for assets, create different renditions for use in different digital properties, and organize digital assets in collections.  All of this in a centralized location to store, discover, edit and deliver rich media assets seamlessly with HCL Digital Experience.  

While there are vendors which offer DAM capabilities as a paid add-on, ours comes built right into our platform. At no additional charge. Because these new capabilities are native, there is no need for development to implement and maintain an API connection to a third-party vendor.  This further streamlines your workflow. 

 

Not only can you add and manage rich media, but you can also edit it without needing to re-upload an updated version. Crop, scale and rotate images and videos with ease. The new DAM capabilities also work with our experience API for headless usage in digital channels, so you aren’t tied down to the Digital Experience front end. 

 

More to Come 

 

With a new interface and built-in rich-media management capabilities, HCL Digital Experience has taken content creation to the next level.  To digitize your business critical experiences, you need not only flexibility, security and power, but also the ability for your business users to create engaging content.  We empower users to create the best customer experiences, improving the bottom line and customer satisfaction.  

 

Watch the live unveiling of these new exciting features. We will be showcasing the revolutionary new features the latest version of Digital Experience has to offer. 

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