Posts Tagged: ‘#hcldigitalexperience’

What Are Kubernetes and Docker? And Why Should They Be Part of Your Digital Solution?

2. September 2020 Posted by HCL Digital Experience Team

Developers are becoming increasingly used to hearing the names Kubernetes and Docker in conjunction with one another. They’re both technologies associated with containers (packages of software that include all of the parts required to run an app, like the code and system libraries), but a common misconception is that they’re competing solutions. Developers might be familiar with “Kubernetes vs. Docker” discussions when, in fact, using Kubernetes with Docker is an excellent method of running containerized applications. But to understand what that means, we first have to look at what each platform does separately. 

What Does Docker do? 

Docker is currently the most popular container platform. In this context, containers are the solution to a classic developer dilemma: Often developers will write code that works perfectly well on their own machine, but fails when they try to implement it into the program it needs to live in. Containers are the solution to this dilemma  developers can package their code into one cohesive container image, which can then be run on any computer that also hosts a container platform.  

30% of enterprise companies use Docker, and that number is steadily rising. If a developer can benefit from containerization, chances are they’ll look to Docker for their solution. 

So, What Does Kubernetes Do, and How are They Related? 

Now that you have a grasp on what Docker does and why it’s an important tool to be aware of, the first thing that’s important to understand about the Docker/Kubernetes relationship is that the two technologies serve fundamentally different purposes. As the Container Journal nicely put it, “Kubernetes takes containerization technology  and turns it up to 11.”  

Kubernetes arrived as a solution to the next conundrum that comes with containerization: Now that the containers exist, how can they be organized? If Docker is in charge of packaging and distributing an application, Kubernetes is in charge of scaling and monitoring those apps. The tech solution combines containers that make up an application into intuitive groups for easy management and searchability. 

The Kubernetes architecture allows for development teams to remain agile and flexible in a rapidly evolving digital landscape where agility and adaptability are increasingly vital to standing out amidst your competitors.  

It is possible to use Docker without Kubernetes, although it’s not recommended for any organizations that hope to scale their apps and ensure that they’re easily available to as many interested users as possible. Conversely, is possible to use Kubernetes with another containerization solution, but as Docker has established itself as the premier app container solution, the Docker/Kubernetes combo remains the best integration on the market. 

solution that utilizes the Docker and Kubernetes pairing will save development teams hours of time, as the tech pairing allows apps to be installed in the cloud or on the premises in minutes, rather than days. 

Find out more hereJoin our webinar called “Getting Started with Containers,” or watch it on-demand.  

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IBM WebSphere Portal (or IBM Digital Experience) is now HCL Digital Experience and That’s a Good Thing. It’s time to upgrade

18. August 2020 Posted by HCL Digital Experience Team

If you’re looking for the latest version of IBM Websphere Portal you’ve come to the right place. IBM Websphere Portal (IBM Digital Experience) became HCL Digital Experience back in 2019 and since then has released two major updates making HCL Digital Experience the most flexible and compatible digital experience platform on the market today. 

As HCL Digital ExperienceIBM Websphere Portal, has undergone a major transformationHCL Digital Experience built upon the legendary reliability and security of IBM Websphere Portal by adding future ready features and intuitive UI redesigns to boost productivity by up to 60% and increase your ROI by up to 661%. 

The New Features in HCL Digital Experience 

With these new revolutionary updates, HCL Digital Experience (DX) currently ranks highest worldwide amongst providers of web experience management solutions. When organizations partner with HCL DX, they can expect: 

  •  The Ability to Integrate all the Things! 

HCL DX delivers customer-centric and personalized experiences by integrating your organization’s data, services, and workflows to fully integrate your current technology stack into Digital Experience. The new Experience API interface makes it easy to manage all your API connections in an easy drag and drop way. 

  •  New Reliable and Scalable Technology 

HCL Digital Experience utilizes Docker and Kubernetes to provide rapid installation, near-zero downtime and auto-scale capabilities. The automated provisioning, load balancing, and self-healing that Kubernetes offers significantly reduce the total cost of site ownership as well. Read more on how the State of Ohio was able to utilize these new features to handle a 3000% increase in traffic. 

  •  RockSolid Security and SSO 

Intelligence-agency-grade encryption and cross-system authentication, even while at rest, is built into the core of HCL Digital Experience. Single Sign-On (SSO) ensures that team members can be securely authenticated and jump right into their secured, protected work. 

  •  New Practitioner-Friendly Tools 

HCL Digital Experience took the robust content authoring capabilities of IBM Websphere Portal and turned it up to an 11 with a new reimagined user interface that dramatically reduces the learning curve and enables content to be created in half the time. Quickly build new content that responds to the market and industry needs without having to rely on IT. As agility is an increasingly important team skill, tech that helps deploy content quickly and easily has become a necessity. 

  • Cloud Native Support and Flexible Deployment 

Modern digital experiences are easy to deliver, even with a complex backend. HCL Digital Experience can now be run natively in the cloud as well as on-premises, and now has the broadest cloud native support on the market helping your organization modernize without compromise. 

  • A New Digital Asset Management System 

HCL recently released exciting new capabilities to its platform, that helps empower users to create compelling experiences, improving the bottom line and customer satisfaction. There are new media managing, rendering and versioning capabilities, and most importantly, it’s free to all DX customers! Also, it comes fully integrated so it’s faster to get up and running and one less thing to do before you can get started making content and digital experiences. You can read all about hereYou can watch the new capabilities in action here.  

Great! So How Do I Upgrade? 

Learn more about how you can upgrade to take advantage of all these new features by signing up for a free workshop where we will work directly with you to provide a personalized upgrade plan and go over any questions you may have. 

Sign up for a customized workshop here.  

Contact a sales representative here.

 

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Engaging Video Content Improves Online Healthcare for All

17. August 2020 Posted by Kirsten Kelley

Being at the forefront of the battle against Covid-19, health workers worldwide are working day and night, under extreme conditions, to treat infected patients and ensure the continuity of health services for their communities. While doing so, doctors, nurses, and health professionals face two unprecedented challenges. First, they need to stay continuously informed on accumulating trial treatment research and frequently changing clinic protocols for this little-known disease. Second, they must be able to do that while social distancing from their colleagues and working in small shifts to minimize contagion risk. Additionally, health providers find themselves at the tip of the spear in promoting the public’s understanding and education that are essential to mitigating this crisis effectively. They need to be able to  reach their audiences online and through remote communication.

Getting the Message to the Masses

In times of crisis, people seek news, data, and advice and digital experiences for healthcare become more important than ever before.  Simultaneously, their attention span is limited. For this reason, emergency information must be made available and accessible yet digestible and comprehensive.

Video as part of a digital engagement strategy helps overcome language and cultural barriers and simplify even the most complex and abstract information. Therefore, it’s ideal for educating people on any topic, from how to put a mask properly to the symptoms indicative of Covid-19. It also strikes a deeper connection and elicits stronger emotional responses, making it more memorable and effective. Studies show that viewers retain 95% of a video’s message compared to only 10% of textual information. Audiences across all generations turn to video today as their preferred method for everyday learning (68%).

Providing Impactful Information at the Right Time

Frequent communication and real-time response are crucial during a crisis. News has to get out quickly and be easily updated to correspond to changing events. Content has to be agile, easy to produce, and manageable. Using external production shops with lengthy and cumbersome approval cycles just won’t cut it. An advanced video management platform enables health providers to do precisely that, leveraging smart, accessible, and streamlined video creation and distribution tools to serve a global and diverse community in need.

Putting in place a centralized and an easy-to-navigate patient portal is essential to minimize hospital and doctor visits for routine inquiries, check-ups, and postoperative follow-ups. It also offers a single source of truth, which is always available for on-demand viewing, from any device, screen, and network, wherever you are. Curating personalized playlists and using interactive tools – like hotspots, in-video questionnaires, and interactive video paths – are just some ways to provide immersive virtual care. These engage patients, creating lean-forward, accountable, and measurable informative experiences.

Empowering Healthcare Workers with Modern Training Tools

As healthcare providers face the need to regularly share knowledge within the organization, efficiently train medical personnel, and ensure compliance, videos can prove extremely advantageous. A highly searchable VOD portal can offer nurses and doctors contextual micro-learning experiences right on their mobile devices. Live executive communications or tailored video courses can help instruct medical personnel on updated protocols. Interactive learning pathways can demonstrate new cleaning practices for clinic workers exactly when they need it.

Video also enables health providers to learn about their viewers. By analyzing video consumption and engagement patterns or evaluating answers and choices (in the case of video paths, polls, and questionnaires), video is a second-to-none source of highly useful and actionable data. Which videos are medical personnel watching? Are they watching until the end or stopping midway? What parts interest them the most? Leveraging this in-depth data lets organizations improve their training procedures, and consequently, their staff’s skills and expertise. It also allows them to monitor each staff member’s progress and verify their information retention.

Providing Consistent, Reliable and Secure Information 

Health insurers and healthcare organizations have long seen the benefits of providing personalized, secure, and engaging content to their patients and members. Adding video content that is customizable and searchable will help differentiate them from the competition by offering a unique service when patients need it more than ever.

A new normal is slowly taking shape because of the pandemic. It may require health providers to introduce more patient and staff digital communication further down the line. For now, reevaluating their educational practices and accelerating video learning is an excellent start.

To learn how HCL Digital Experience is adding industry-leading video capabilities from Kaltura to its platform, register for our webinar on October 13, 2020

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HOT DAM! What’s Next? A Q&A with David Strachan, Director of Engineering

4. August 2020 Posted by David Strachan

To digitize business critical experiences, you need not only flexibility, security and power, but also the ability for your business users to create engaging content. HCL recently released exciting new capabilities to its platform, that helps empower users to create compelling experiences, improving the bottom line and customer satisfaction. We interviewed the person behind the constant development, iteration, and improvements to HCL Digital Experience to get the inside scoop on the latest updates in the latest release, as well as a window into what is coming soon. In June, we released a reinvented Content Composer and a new (free) Digital Asset Management (DAM) capability. You can learn about all of that by watching this video:

 

We talked to David to find out what’s been added since.

Q: What do new rendering and versioning capabilities mean for content creators? 

A: When an image is added, the tool now auto-generates multiple renderings suitable for each of the universal screen sizes and device dimensions of desktops, tablets, and smart phones — saving time and improving accuracy. Also, the version history of each image is now preserved, letting you revert back to previous versions as needed. These capabilities were added to the DAM in our July release and there’s more to come in the August and September releases too, including the addition of versioning support in Content Composer.   

Q: How is media (images and video) now managed in the DAM?  

A: Media is stored in collections (which act as folders), and these collections can be nested. Collections have assigned role-based access and permissions so access to the media can be controlled on a collectionbycollection basis. Media is usually published via content, so the workflow is handled at the content level. DX content management leverages the renditions so your content will look great on all devices. 

Q: Is it easier to search and find assets in the DAM? Is metadata stored? 

A: Yes. You can search by title, date and metadata. Basic metadata is automatically added, but you can and should add additional, more robust and descriptive metadata to boost SEO, as well as store rights information, photographer or videographer credits, and make finding assets even easier.  

Q: How is this native DAM better than others out there?  

A: Well, for one thing — it’s free to all DX customers! Also, it comes fully integrated so it’s faster to get up and running and one less thing to do before you can get started making content and digital experiences.  

Q: What changes are coming in the next few months?  

A: We’ve got a packed agenda for the coming months, when it comes to DAM and content management features. We’re going to see more features like custom renditions, image editing features and most excitingly a partnership with a video streaming platform so you can publish streaming videos directly from the DAM. For content management, we’re going to be extending Content Composer to cover more of the core WCM capability, such as site areas, presentation templates, components, and more. 

Q: Can I test drive Digital Experience, the new DAM or upcoming features?  

A: Yes! We invite current customers and those with curiosity to join us at regular release review sessions to keep up to date with our latest features. If you’d like to give it a try for yourself, your sales rep can help organize that. Contact one here You can also register to join us at an upcoming webinarand you can also watch lots of great videos here.

When we talked to David, he emphasized that his team is constantly updating the DAM with big improvements as well as little usability fixes — and while some changes or fixes are small, many small changes add up to big advantages.

Stay tuned and make sure you are on the latest version of HCL Digital Experience.  

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HCL Digital Experience. Now Easier. Faster. Cloud Native.

23. Juni 2020 Posted by Brian Chaput

We are thrilled to unveil our latest innovations and updates to HCL Digital Experience!  While we are constantly updating this platform through a rolling wave of iterations and releases, this latest version is a game-changer. It helps you reimagine how you create and manage content, and lets your organization deploy up to ten times faster, offering the broadest cloud-native support in market. You can deliver business-critical content, applications, and digital experiences to your audiences faster and easier than ever before. Now business critical meets cloud native.

Expanded cloud-native platform support 

We now offer the broadest cloud-computing platform support for a digital experience solution in the market. This allows you to install and update in minutes — with the security and robustness of an on-prem solution, but the flexibility, cost-effectiveness and speed of cloud. Support has been added for Microsoft Azure and Amazon EKS, adding to existing support for RedHat Open Shift. Customers now have the flexibility to deploy where, when, and how it makes sense for the business. This, combined with the existing Docker and Kubernetes support, means deployment and installation is up to 10 times faster than before.

Create content in half the time 

Being able to deliver content for digital experiences quickly to your audiences changes how you do business. Dramatically improved content-creation tools — a completely new Content Composer — means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface.

Hot DAM! A new cloud-native Digital Asset Manager included — free 

A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content and media from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included for FREE.  

We are excited to be on this journey with you. Come join us for the global unveiling and exclusive launch of Digital Experience 9.5. 

 

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Reimagine the Way You Create and Manage Content 

15. Juni 2020 Posted by Kirsten Kelley

Easily create rich content in half the time with our totally redesigned interface and new digital asset management capabilities. 

 

Look at This! A Completely Redesigned User Interface 

 

The way we consume content has changed and our content creation tools need to adapt to the fast pace and higher standards consumers expect. At HCL, we not only value your feedback, but we act on it.  We have taken thousands of hours of real customer feedback and purpose-built a new and intuitive way for our HCL Digital Experience customers to create and manage their content for their business critical digital experiences – and we just unveiled these new capabilities to market!

The totally redesigned Content Composer enables teams to create content in half the time and boosts productivity on our platform by up to 60%. We took the most commonly used elements of the content creation process and streamlined the workflow.  Now, something that took ten minutes and six clicks takes one minute and two clicks — giving you more time to focus on the business and what directly impacts your customer experiences.  

 

The redesigned Content Composer also comes with new drag-and-drop capabilities that let you quickly and intuitively build and organize content, without having to worry about breaking file paths or ruining a perfectly designed web page.  

 

HOT DAM!  New Digital Asset Management Capabilities Included — Free 

 

We’ve also added a brand-new way for you to manage your digital experience assets like images, videos, audio files and more. This new cloud-native Digital Asset Management tool will make hunting for lost or disorganized media and files a thing of the past.  You can set metadata and tags for assets, create different renditions for use in different digital properties, and organize digital assets in collections.  All of this in a centralized location to store, discover, edit and deliver rich media assets seamlessly with HCL Digital Experience.  

While there are vendors which offer DAM capabilities as a paid add-on, ours comes built right into our platform. At no additional charge. Because these new capabilities are native, there is no need for development to implement and maintain an API connection to a third-party vendor.  This further streamlines your workflow. 

 

Not only can you add and manage rich media, but you can also edit it without needing to re-upload an updated version. Crop, scale and rotate images and videos with ease. The new DAM capabilities also work with our experience API for headless usage in digital channels, so you aren’t tied down to the Digital Experience front end. 

 

More to Come 

 

With a new interface and built-in rich-media management capabilities, HCL Digital Experience has taken content creation to the next level.  To digitize your business critical experiences, you need not only flexibility, security and power, but also the ability for your business users to create engaging content.  We empower users to create the best customer experiences, improving the bottom line and customer satisfaction.  

 

Watch the live unveiling of these new exciting features. We will be showcasing the revolutionary new features the latest version of Digital Experience has to offer. 

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HCL Digital Experience: Rising Above and Exceeding Expectations

1. Mai 2020 Posted by Brian Chaput

They say that imitation is the sincerest form of flattery. And we know that when you’re one of the best, competitors want to take you down. HCL Digital Experience was born from proven, trusted technology from IBM (with IBM Digital Experience, IBM WebSphere Portal, and IBM Web Content Manager), and an important question after it was acquired by HCL became: What will HCL do with it?  We are proud to say that we have made incredible strides with our product and continue to focus on helping our customers digitize their critical business processes, much to the dismay of competitors everywhere. In fact, in IDC’s recent market note, they were extremely positive on what we had accomplished in a few short months since moving to HCL, citing our “capability to innovate and modernize” this leading platform.

As there are some misconceptions being perpetuated in the market, I want to share with you some of the things we are doing to continue to rise above and exceed expectations. HCL Digital Experience proves itself through the successes of our customers, not through false claims or promises we can’t keep.

 

Modern web languages and OpenAPIs for liberated experience delivery

Developers, take notice!  You can deliver cutting-edge experiences to any and all digital touch points, leveraging the latest front-end frameworks (ie: Vue, React, Angular) and the new self-describing OpenAPI set of REST services.  This has our competitors worried as we are empowering developers to access headless services to continue to integrate to critical business processes and applications securely, using their tools and front-end frameworks of choice.

Unsurpassed standardization and flexibility

I am particularly proud of our production Docker & Kubernetes support on RedHat OpenShift, Amazon EKS, Microsoft Azure as well as others and the benefits that it provides to our customers.  This means that initial install and subsequent updates of HCL DX software take minutes, not hours or days; and provides unmatched flexibility and portability, so you can select the deployment model, on premises, private cloud or hosted on the platform of your choice.  Unlike some of the other solutions in the market, HCL DX is proven, secure, and provides rock-solid reliability — which is necessary all the time, but never more important than in these unprecedented times.

 

Re-imagined content tools to help accelerate time-to-market

Cloud-native new digital asset management capabilities, a re-imagined Practitioner Studio experience, a new persona-driven Content Composer and a beautiful set of out-of-box templates help business users create, manage and publish memorable experiences more effectively.  Plus, with integrations to other leading HCL products mentioned above, we provide a complete solution to help your team’s productivity soar and help deliver essential content to all audiences that need it.

 

Reduced TCO and Improved ROI – all in one!

With market uncertainty, having a platform that is not only performant and rock solid, but cost-effective, is key.  HCL Digital Experience’s Kubernetes orchestration for automated provisioning, load balancing, auto-scaling, self-healing (and more) helps dramatically reduce TCO. Plus HCL Digital Experience now integrates with other powerful HCL products — Commerce, Unica, and Connections — adding capabilities and strengths to your solutions. By leveraging a platform that helps you seamlessly blend your content, data, applications, and core processes into a meaningful unified experience personalized by role and identity helps drive significant returns on your investment.  In a recent IDC study, they found that HCL Digital Experience customers saw an average 661% ROI!

 

And we are JUST getting started!

And for those companies that may wonder if we are continuing to invest in this space, I can enthusiastically say, YES!  We continue to grow our worldwide team of developers (which has almost doubled in 9 months) and invest significantly in releasing new capabilities to the market every few weeks.  Check out the latest blogs for our March and April updates to learn more.  We also work closely with our customers and partners to include their feedback and suggestions to directly affect the prioritization of new capabilities that will be added — going as far as to invite them to our monthly sprint calls with the development team.  We are invested in our customer success — and proving it.

 

For more information, visit our website, and checkout a short webinar about the mission-critical solution HCL Digital Experience helped deliver at the State of Ohio.

To stay up-to-date on the latest news, subscribe to our newsletter.

 

 

Trusted for Business Critical Digital Experiences

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April Update: What’s New in HCL Digital Experience

13. April 2020 Posted by David Strachan

April is upon us and with that another round of feature releases for HCL Digital Experience. We are now releasing new and exciting features every month, so keep an eye out for more announcements like these. This release is packed with updates to improve development flexibility, content creation, and integrations. Check out the five new features and enhancements below, and be sure to let us know what you think. 

1. We have expanded the WCM APIs available to cover additional scenarios that our customers will find valuable. The additional APIs enable developers to restore content versions, apply content templates, modify content template settings, and to export and modify links to Digital Asset Management (DAM) resources.

2. We are excited to launch the first preview of our brand-new DAM. This is a major new feature for managing web-ready images, videos, and documents — from within HCL DX. In this preview release you can upload and organize assets and use them in content items. All of the capabilities in the DAM are also available in our Experience API. Every month, we’ll be building on this with new features.

3. We are just as excited to launch the first preview of our new Content Composer. This is a completely reimagined user interface for our web content-management capability, designed to make using DX much easier. In this initial preview, we are focused on enhancing management operations for content and templates, covering the most commonly used element types. As with the DAM, we will also be building on this with new features every month.

4. Both DAM and Content Composer are built on our new API layer, Experience API. All of the features in their user interfaces are available in Experience API, as are the WCM APIs we added in this release. We are moving to an API-first approach, meaning that the product’s capabilities are defined by the API. This makes it much easier for customers to programmatically access HCL DX capabilities. Transparent programmatic access means no more internal APIs or hidden extension points.

5. We have also made a number of updates to our Kubernetes Operator, both to fix issues identified in previous releases, but also to add automation to deploy DAM, Content Composer and Experience API. As the product evolves towards a more cloudnative future, a fully featured operator ensures ease of management for our customers.  

We are fully committed to the future development of HCL Digital Experience and we hope these monthly updates speak to that. We will continue to build on them in monthly releases going forwards. Check out the new step-by-stop guide to downloading DX products. 
https://support.hcltechsw.com/csm?id=kb_article&sysparm_article=KB0077878 

Be sure to send me your feedback to me at davidst@hcl.com. We want to ensure your ideas, comments, and frustrations are fully heard, so we can continue to add the most relevant features and capabilities that matter most to you, our customers. 

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Digital Experiences Matter. Especially in Times of Crisis

6. April 2020 Posted by Brian Chaput

“Business-critical” has never mattered more than right now.

All digital experiences matter, but some matter more than others.  The COVID-19 crisis response is forcing governments to define what is “essential” for populations operating under stay-at-home directives. What is, in fact, essential are those digital experience touchpoints we all need to rely on to stay informed, to stay vigilant, and perhaps most importantly, to stay connected and productive.

This is when rock-solid and reliable digital experiences truly matter most. This is when business-critical applications and core systems not only have to work — they have to continue to run operations from wherever we are to ensure our customers, partners, or employees have the information they need to be safe, productive, and up to date. Because HCL Digital Experience is the kind of platform that has the power, reliability, and security necessary to keep complex and business-critical processes running we know what’s required to deliver this level of service to digital audiences. We have broken down the essential qualities necessary for this success here into six main categories. Your business-critical digital experience platform must be:

  • Performant: In these challenging times you need to ensure that your audiences are able to get the information they need, when they need it. Downtime is not an option. Business-critical means that your system is rock-solid, reliable, scalable, and can support fluctuating demand with ease.
  • Secure: Your businesses’ data needs to be protected. As we move to communicate even more fluidly online, you need to be confident that you can offer secure experiences with data encryption and cross-system authentication. Business-critical means your data cannot be compromised.
  • Personalized: Provide the right information to the right people at the right time. You need to enable your customers, employees, and partners with the right level of access to your system to access and provide necessary data. Business-critical means that the information presented is relevant and contextual, based on your relationship with them, and what they are doing on your site.
  • Integrated: Provide the whole story. Your enterprise has a wealth of information that resides in a variety of systems. Business-critical means that you can seamlessly blend your content, data, applications, and core processes into a meaningful unified experience personalized by role and identity.
  • Flexible: Develop smarter, update faster. You can select the deployment model (on-prem, any cloud, or hybrid) and platform of your choice, and be up in running in minutes. Business-critical means that with traditional OnPrem or optional Docker/Kubernetes support you can choose what deployment approach fits your operation best today, with the flexibility and portability to change on your timeline.
  • User-Friendly: Empower business users to create. Put your subject-matter experts in control with easy-to-use tools that help them quickly create targeted, engaging content for all audiences, and let your developers focus on developing new technology. Business-critical means that essential content gets to the audiences that need it, and your team’s productivity can soar.

When you need to digitize your business processes and take your business-critical applications online, you need HCL Digital Experience. We are here to help.

Learn how our partners are empowering organizations to meet the challenges of Covid-19.  Join these short webinars to learn more:
  • Digital Experiences Matter in Times of Crisis.  Chatbots can help.  Watch the webinar
  • Digital Experiences Matter in Times of Crisis.  Lessons learned from the State of Ohio.  Watch the webinar
  • Digital Experiences Matter in Times of Crisis.  Alerting can be key. Watch the webinar

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What’s the real cost of better digital experiences today?

5. Februar 2020 Posted by Kirsten Kelley

Ever wish you could go back to a simpler time? People who had businesses back before the internet were interested in providing a great customer experience, but it was all pretty straightforward. The customer had only a few touch points with the business — face to face, phone or mail – and the successful businesses put their organization’s best foot forward to create a great impression.

The cost to create multi-channel digital experiences

Now, it’s tricky. If you do business online, you need to worry about the full range of your visitors’ digital customer experiences.  Every digital touch point – you need to be awesome! This includes all web and mobile interactions, but also kiosks, IoT devices, wearables as well as the many other points of communication still in development.

And tricky can also mean costly. With so many channels it becomes harder and harder to create memorable, consistent impressions on each one. Supporting personalized content on so many channels can often sap internal resources. And if you don’t get it right everywhere, users may find themselves looking elsewhere.

What if you could create, manage and deliver engaging and personalized multi-channel experiences with a single digital experience platform? And what if that digital experience platform could not only integrate your efforts to provide customer-centric experiences, but also set your organization on the road to greater productivity?  Well, we have some facts to help illustrate the potential upside!

The research results from IDC

The International Data Corporation (IDC), a premier global provider of market intelligence, advisory services, and events for the information technology markets, interviewed organizations that use the HCL Digital Experience platform to create and manage their digital experiences. “Study participants told IDC that they have realized significant business benefits from their use of HCL DX, especially in increased revenue and employee productivity. The ability to deliver more engaging, relevant content, tailored to personas and channels, has been key to their success.”

HCL customers say that HCL Digital Experience solutions help them:

  • Generate more revenue, by providing customers and partners personalized real-time information about products, services, and prices
  • Enable faster and easier development of public-facing websites, intranets/portals, extranets, and other engaging content experiences
  • Drive higher employee productivity for those who create, deliver, and use digital experiences in marketing, creative services, application development, IT operations, sales, customer support, and other areas

“We are able to deliver a more personalized experience with HCL DX…This means better customer service, and everyone is happier. And that means as much as 10% more revenue.”

 

Consider some of the benefits that users have reported using the HCL Digital Experience platform:

  • 661% five-year ROI
  • 33% improvement in customer satisfaction
  • $41.7 million in new revenue

And if you’re concerned about upfront costs, consider this statistic: HCL Digital Experience customers reported that it took them only 16 months, on average, after investing in the platform to break even.

So it may not be the 90’s anymore, but with the right tools it can still be simple –- and cost-effective — for your organization to provide great customer experiences.

View the Infographic

 

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Are your practitioners armed with the tools they need to create digital experiences that users demand?

17. September 2019 Posted by David Strachan

Don’t you hate it when you’re trying to create an attractive marketing page, or a powerful web experience, and the tools just seem to get in your way?  Do you need to create an attractive marketing page, but the backend tools are lacking? Are you frustrated looking for skilled resources to manage and create the experiences? We can help.

HCL DX 9.5 features a new, consolidated user interface called “Practitioner Studio” and a completely new demonstration site called “Woodburn Studio”. Between them, these provide a modernized and consolidated landing page for authors and site administrators. 

Why does this matter?  Well, the new Practitioner Studio brings together all of our tools –content creation, site management, personalization, and admin capabilities – into a single, convenient workspace.   Our existing customers will find that navigation needed to accomplish common tasks in HCL DX are streamlined and intuitive, and it makes it much easier for new users to learn how to use the product and get new content published in minutes.

Need a way to get your creative juices flowing?  Great news – we have also built a new demonstration site called “Woodburn Studio.”  This site is a gorgeous demonstration of the product’s capabilities and will provide a good foundation to extend our range of demonstrations and samples in the future.

Taken together, these capabilities are a first step towards a much more extensive modernization of the HCL DX user interface.  This will help provide a faster time to market for the digital experiences for all of your audiences, as well as help empower business users.  Now you have the most powerful DX platform on the market – with an upgraded practitioner experience to match. Creating, managing, and publishing memorable experiences more effectively has never been easier.

Join us at our DX Inspire v9.5 launch events in October to learn more (Raleigh, NC, and Milan, Italy), and check our webpage on September 30 to learn more details about our latest release.

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