Posts Tagged: ‘Marketing & Commerce’

Introducing HCLSoftware U

17. April 2023 Posted by Tony Arnold

Introducing HCLSoftware U

We are very excited to launch our first phase of the HCLSoftware U training cloud. HCLSoftware U is the new brand and training cloud and for all HCL Software solutions for our customers, partners and internal training. We currently offer hundreds of general training courses plus Domino, BigFix, and VoltMX certification opportunities with more to come.

Training has changed radically in just the last ten years including a move from multi-hour lecture formats into small micro-courses which can be completed during a coffee break. Even in-person instructor-led training has morphed from multi-day lectures into more practical hands-on active learning classrooms where teams collaborate to complete a working lab exercise.

General training, how-to, and even sales training has become a mobile-enabled learn-on-the-go format. Though our proctored third-party certification exams are computer based, all of our other non-certification courses are accessible via typical desktop and mobile devices and optimized for Chrome browsers. We are working hard to listen to customer feedback and continually improve and streamline the overall HCLSoftware U learning experience, so do expect the training cloud to update as we move though this journey with you.

/Sign-up and check out the new HCLSoftware U training cloud.

The new HCLSoftware U Brand
HCLSoftware has historically supported our solution though many different training options. In order to simplify and improve the user experience we have consolidated the following HCL Software training brands and content into HCLSoftware U as a single training cloud platform:

  • iAscend
  • The Academy
  • HCL Software Academy

Current Training & Future Plans
HCLSoftware has taken a big step from individual instructor-led training for customers and partners into hybrid instructor-led and virtual online training. This strategy delivers many advantages to our customers, partners, and internal teams. Advantages include potentially lower training cost, simpler access to training, higher skilled/trained solutions teams, access to a larger set of training assets, improved self-service, more ROI though deeper solution understanding, and allowing the instructor-led training to focus more on business use cases versus basic level training. We are launching the new HCLSoftware U with an impressive number of online virtual courses and will be offering many more courses to come, plus other training options for those that want a path to become HCLSoftware solution certified.

Creating a wholistic and comprehensive Learning & Development training cloud for HCLSoftware solutions is a long-term journey with the future goals of offering Level 1 and Level 2 Sales Accreditation, Technical Admin and Developer Certification programs for all HCLSoftware solutions. Since October of 2022, in just six months we have delivered over 100+ external courses, hundreds of Internal/Partner Training courses, plus four certification programs, and already have thousands of internal and external users on HCLSoftware U… and we are adding more each week.

Accessing HCLSoftware U
Customers – Customer can easily register and access HCLSoftware U via the standard signup process and will have access to all customer facing training and certification programs.

Partners – All partners do have access to HCLSoftware U via the standard signup process, however the approval process for access to gated partner only seller content may require a 48hr approval process in some cases.

/Sign-up and check out the new HCLSoftware U training cloud.

BigFix Certification

17. Februar 2023 Posted by Angela Wood


Show your skills! Take your BigFix 10 Certification Exam

HCL Software is excited to announce that you can now earn the certification for HCL BigFix Platform 10! This certification exam is a way to confirm the knowledge and skills required to plan, install, upgrade, configure, troubleshoot, and performance tune BigFix v10.

This blog will provide insight into the new certification available, the value of having one, and how to prepare for the exam so that you be successful.

Who should take this exam?

This intermediate level certification exam is for individuals who have the following:

  • Administrator-level practical experience with HCL BigFix 10
  • Basic knowledge of operating systems and Directory Servers
  • Intermediate knowledge of networking
  • Troubleshooting procedures


What skills are measured in this certification?

  • A HCLSoftware Certified BigFix Platform 10 Professional must demonstrate knowledge, skills, and abilities necessary to perform planning, installation, upgrade, configuration, management, operations, performance tuning and troubleshooting on HCL BigFix platform v10.


Why it’s important

Take your credibility to the next level

According to Pearson Vue’s 2021 Value of IT Certification Report, candidates who earned an IT certification experienced realize increased confidence in their abilities, greater determination to succeed, and feel more respected by colleagues. These personal achievements may translate to accomplishments such as pay raises and promotions. There’s no doubt that earning your certification is worth the investment.

Earn Your Digital Badge

HCLSoftware have partnered with Credly to identify certification outcomes required for a badge. The badge is issued and managed through the Credly digital badging platform. The technology Credly uses is based on the Open Badge Standards maintained by Instructional Media Services (IMS) Global, which enables you to easily manage, share and verify your competencies digitally.

Showcase Your HCLSoftware Product Skills

Representing your skills as a badge gives you a way to share your certification achievements online in a way that is simple, trusted, and can be easily verified in real time. Your certification provides employers and peers with concrete evidence of the skills you possess and have demonstrated to earn your badge. You’ll be able to share a direct link to your certification, and add it to your resume, email signature, or to professional profiles on social media.

How to certify

How do I earn this certification?

To earn this certification, you will need to take and pass the HCLSoftware Certified Professional – BigFix Platform 10 exam. (HCL-BF-PRO-10). Exam formats, scoring and exam content can be found in the exam guide.

How do I prepare for the exam?

It is best practice to leverage the following resources for the BigFix Platform 10 Professional Certification exam.  These resources and training below are not required before taking the exam but are highly recommended to prepare and learn from BigFix experts.


Exam at a glance

Level: Professional
Length: 75 minutes to complete the exam
Cost: $150 USD
Format: 60 questions provided in multiple choice or multiple response
Delivery method: Pearson VUE testing center or an online proctored exam
Available Language:  English

Exam Registration:
For more information, visit

Find AppScan at Global AppSec Dublin 2023

14. Februar 2023 Posted by Courtney Coleman

Global AppSec Dublin 2023

We are excited to announce that AppScan will be showcasing its innovative solutions at the upcoming OWASP Global AppSec Dublin 2023, where attendees will have the opportunity to learn about the latest advancements in cybersecurity and network protection. Our team of experts will be on hand to demonstrate the software’s features, answer questions, and provide insights into the current state of the cybersecurity industry.

Whether you’re a small business owner, a system administrator, or a cybersecurity professional, this event is the perfect opportunity to stay ahead of the curve and discover the latest solutions in this rapidly evolving field. We invite you to stop by our booth (G16) at the Dublin Convention Center to learn more about AppScan and how it can help you stay protected against the latest cybersecurity threats.

Register here!

What You’ll Learn in AppScan’s February Innovation Workshop

14. Februar 2023 Posted by Courtney Coleman

AppScan's February Innovation Workshop

Join Us at the AppScan Workshop: February 28, 2023

This month, we are pleased to present the second installment of our Integrated tools innovation workshops. This event will feature technical-assistant-guided, hands-on opportunities to see our integrated tools in action. This workshop will show you how to integrate with our product, HCL Accelerate, which automates processes in your release lifecycle and gives you insights into your DevOps processes.

February 28th: HCL AppScan on Cloud + Accelerate

AppScan delivers a suite of security testing tools, including static, dynamic and interactive testing for web, mobile and open-source software. It detects pervasive security vulnerabilities and facilitates remediation. AppScan implements shift-left security by eliminating vulnerabilities during development–before software is deployed. Comprehensive management capabilities enable security professionals, developers, DevOps and compliance officers to continuously monitor the security posture of their application and maintain compliance with regulatory requirements.

As an add-on component to AppScan, HCL Accelerate is a data-driven value stream management platform that automates the delivery and interpretation of data so businesses can make faster, more strategic decisions and streamline processes.

By integrating with the tools you’re already using, HCL Accelerate aggregates data from across your DevOps pipeline to give you actionable insights so you can get the most out of your DevOps investments. Mark your calendars, and we’ll see you there!

Register Here

Unpacking the Future: 2023 Predictions for eCommerce

10. Februar 2023 Posted by Pete Wharton

2023 Predictions for eCommerce

The commerce world held its collective breath as Forrester prepared its annual predictions for the 2023 market — and with good reason. 2022 brought new levels of market volatility, and the new year seems to promise more of the same, with shortages and supply-chain complications still topping the list of concerns.

The sub-title of Forrester’s future-facing report for commerce predictions 2023 is blunt: “Commerce Operations Will Take Center Stage as Digital Businesses Dial Back Their Promises” — and its findings set the tone for the new year with a predicted shift in the way companies do business.

Forrester expects companies to “prioritize commerce moments they can prove work” and to “rethink technology investments to optimize experiences as well as inventory and fulfillment” in protecting their bottom lines in the new year.

Buyer’s remorse (executive remix)

Forrester’s take on the factors behind this rethinking is instructive­­. In Forrester’s succinct estimation, “One-third of digital businesses will regret playing ‘software company’” in 2023.

This may sound like snark, but it’s deadly accurate. Businesses survived the pandemic by investing in technologies that addressed the crisis of the moment, with system sustainability a distant second on the list of careabouts. Now that the sky has cleared, those urgent-care remedies may no longer be an ideal fit — and over time, the high initial cost may go even higher.

As a result, “nearly half (44%) of software decision-makers whose organization has or plans to adopt B2C commerce solutions tell [Forrester] they are evaluating or plan to replace their commerce platforms.” In 2023, Forrester adds, “a third of digital businesses will abandon or restructure midstream projects that prove too complex to execute or maintain.” So, if you’re a decision-maker who is now rethinking your B2B and B2C solutions, welcome to the club.

The fact is that many businesses can no longer afford to staff up an entire IT department to churn out code, customize platforms, deploy hot fixes, and generally act as an independent software company to keep customers happy in real-time. Resources are scarce, monolithic platform solutions are on life support, and finding IT hires to maintain pieced-together solutions is a never-ending challenge. The hour of reckoning has come, and decision-makers are looking for a new path that solves the business problems of today without the costs and concerns of pandemic-era approaches.

Refocusing on business fundamentals

So, what’s the solution?

As Forrester points out, swinging between extremes can be a massively costly mistake. “Some digital businesses are overcorrecting as they abandon proprietary and legacy tech to embrace the most custom and flexible — but massively complex — commerce tech ecosystems,” the report notes. “From custom user interfaces (UIs) to innumerable integrations, these systems require firms to orchestrate — and maintain — every aspect of their tech ecosystem.”

That sort of overreach will have painful consequences, Forrester predicts — consequences that could prove business-critical for many organizations: “In their second and third years, new implementations will fail, and custom UIs will crumble from post-launch neglect.” Not a pretty picture, to say the least.

In a word, implies Forrester, the key is balance. According to the Forrester report, “digital businesses will pivot to reengage with commerce solutions that balance ecosystem management, business user experiences, and Function-First Tech Buying enablement.”

In HCL’s opinion, this sort of balanced approach — one that accounts for customers who expect one-touch digital simplicity as well as key business drivers like system sustainability, data security, and ROI — enables organizations to refocus on the core capabilities and assets that make them profitable. Adopting such an approach means moving past the crisis-driven “just get it done” model of years past and looking forward to a new emphasis on business fundamentals.

Businesses need the tools and resources to get the job done right and meet their customers where they are — sustainably, securely, and profitably. With e-commerce logistics setting a new tone, HCLSoftware can help you make the shift to a custom-fit tech solution that works for you — and make 2023 a wonderful new year.

Find out more about HCL Commerce here.

The Benefits of Headless Commerce: The Era of Selling Online

7. Februar 2023 Posted by Brian Rossi

Benefits of Headless Commerce

Traditional e-commerce platforms revolutionized the way companies sold products and services a few decades ago. Businesses may expect that headless commerce will carry that tradition by providing organizations with new and creative front-end sales strategies. It is critical to understand how headless commerce differs from traditional e-commerce architecture before learning about the benefits of headless (or head-optional) commerce.

Businesses desired a single platform that could support online sales from beginning to end when e-commerce began to take off. This covered front-end activities like pre-built website plugins, phone and chat integrations, and backend tasks like digitizing backend procedures, such as: customer login and registration record keeping, product and order management, payment processing, and shipping charges.

Many web developers discovered there needed to be more pre-packaged front-end solutions as e-commerce developed. Additionally, because the front-end and backend processes were linked, it was impossible to incorporate new, original, and customizable approaches to draw in and keep customers. Instead, organizations can connect custom-built front-end processes to the backend using an API built into a headless commerce platform.

Benefits of headless (or head-optional) commerce

Businesses should regard headless digital commerce as a development of conventional e-commerce. Even though early e-commerce platforms provided front-end capabilities that enabled quick deployments for firms with minimal prior experience in online sales, many organizations now employ highly skilled software developers who want to do away with the front-end learning curve.

Critical benefits of headless commerce, which hold over legacy e-commerce platforms:

Limitless Integrations

Headless solutions offer effortless integrations with the ability to link several tools via an API. APIs facilitate seamless data connections and transfers while making it simple for software systems to communicate with one another. The possibilities for how you can use the data are increased by this adaptability, which also removes limitations. The backend architecture is where most e-commerce functionality is found; however, if you want to enhance the user experience, you can use an API to fix such issues. This separates the user experience from the backend.

True omnichannel experience

Authentic omnichannel experience: Whether a customer buys on a computer, a mobile device, a chatbot, or another digital platform, omnichannel sales are possible. Although many traditional e-commerce sites make this promise, it is only sometimes valid. A company is out of luck if it wishes to establish a new digital sales channel but their legacy e-commerce platform can’t support it.

With a headless e-commerce system, a company’s in-house developers can quickly and conveniently create a front-end for a new digital sales channel. The potential to incorporate new digital channels into the overall e-commerce experience can be effective given the development of intelligent displays, interactive digital signage, and other kinds of IoT focused on business.

Complete front-end customization.

Within the limitations of front-end tools, traditional e-commerce systems allow for limited customization. Headless products provide endless front-end opportunities. This includes IoT-enabled tools ready for rapid integration into the headless CX platform. Examples include IoT-based loyalty programs, intelligent cross-selling, and proximity marketing.

Personalized customer experience

Customers prefer personalized shopping experiences that meet their requirements and preferences. Organizations can adjust front-end promotions to reflect customer tastes and preferences using a headless e-commerce platform. Personalize the product and content experiences for businesses searching for methods to stand out from the competition. This entails introducing individualized recommendations, custom purchasing preferences, and promotions targeted at the user based on previous purchase history. It strengthens the relationship between the customer and the business and is known to increase customer lifetime value.

Increased conversion rates

Creating engagement around the products or services it sells, an e-commerce platform can lower the percentage of website bounces or shopping cart abandonment rates. The whole point of headless commerce is being capable of delegating personalization, adaptability, and creativity to business partners or in-house programmers. This can contribute to creating that excitement in different ways, like offering customized promotions, creating interactive customer experiences that result in discounts—like participating in a quiz or game on the website to receive discounts—and out-of-the-box suggestions. Conversion rates across all channels are frequently increased due to this interactivity.

Long-term cost savings

It is true that to construct new and distinctive digital sales channels, front-end development expenses will rise. Still, one must also consider the strength of this approach in terms of customer acquisition and customer retention. Developers will spend less on sales and marketing efforts if they add more chances for customization to the front end of e-commerce platforms.


Headless commerce helps you provide a genuine omnichannel, personalized experience, resulting in a more vital competitive advantage, higher conversions, and more satisfied customers. It empowers you to make changes on the front end and respond swiftly to customers’ changing needs providing an improved customer experience.

The Biggest B2B eCommerce Trends Emerging in 2023

7. Februar 2023 Posted by Brian Rossi

Biggest B2B eCommerce Trends Emerging in 2023

The B2B industry is seeing more digitalization, which means companies are using the online medium to improve revenues. It started before the pandemic, and revenues have gradually gained momentum over time. It is predicted that the global B2B e-commerce market could reach US $18.57 trillion by 2026. (Source: Global News Wire)

Several brands have found e-commerce an essential medium to meet their business objectives faster. It started with several brands revamping their websites to garner more attention. However, they gradually saw the online medium as a great way to increase revenues. The top B2B e-commerce trends are all about website optimization to enhance user experience, which results in better performance.

Additional investments in technology

Advanced technologies are becoming the fulcrum of e-commerce businesses. Digitization can modernize processes and provide more robust capabilities. Continuous enhancement of workflows helps easier integration with other systems. More B2B platforms opt for headless commerce for personalized online shopping experiences.

One of the critical trends in B2B e-commerce is the increased use of artificial intelligence (AI) across e-commerce platforms. It can help analyze customer preferences and help us come up with personalized offers. Predictive analytics is helping B2B platforms anticipate future trends and enhance operational speeds. However, businesses must research properly to know the technologies they can adopt for their platform.

Upgrading legacy systems

One of the significant challenges of any online platform is to keep its systems updated. Elect to receive notifications to inform you when updates are available and upgrade at the earliest. It helps to have upgrades in place, as you can leverage the benefits of added features. It can plug vulnerabilities, if any.

If you upgrade at a later stage, you may find it difficult to find support for earlier versions of the platform as they may no longer be available. Integrating with the new version can be challenging, so your B2B platform may be liable to cyberattacks.

Personalizing the online experience

Studies show that customers prefer a personalized experience when making their buying decisions. There is a need to move beyond the basic levels of customization to bring more revenue. Customers now need real-time inventory information, which includes a high level of integration across multiple workflows.

Advanced software can help B2B e-commerce businesses provide real-time order simulation to guarantee repeat customers by learning buying habits and proposing customized offers. Real-time customer-specific algorithms enhance personalized pricing capabilities. The intuitive offers personalized for the customer increase their likeliness to spend more and to make return purchases.

Move towards social commerce

B2C businesses have utilized the social commerce scenario to the fullest. Gradually, B2B businesses began using the platform to enhance their outreach also. Social commerce is among the new B2B e-commerce trends. This requires targeted campaigns to reach out to this audience in a timely manner.

Several prospects are using social media to learn details about various solutions. Studies show that at least 46% of B2B businesses refer to social media channels when starting their buying journey. (Source: Gartner) You can select platforms based on your portfolio and use different forms of content to bring more users to your social media channel.

Deliver customer orders faster

Order fulfillment is among the critical emerging trends in B2B e-commerce for 2023. Delivery speed helps in deciding customer loyalty and future purchases. And efficient fulfillment processes help companies stand apart from their peers. Digitized processes can make the order-to-cash cycle less cumbersome.

Advanced order management software can help B2B companies manage orders faster by handling multiple orders simultaneously. Another way would be the ability to centralize inventory information and mitigate complexities across the supply chain.

The business is becoming portal-centric

With the need to target B2B customers online, there is an increased focus on the customer portal. It provides customers access to view their history with the business. It starts with having the product catalog in order. Moreover, you can use critical features to track customer orders, view invoices, and make payments online.

You must integrate your portal with a robust ERP solution that is scalable based on your business growth. More businesses are coming up with portals with advanced self-service features. Salespersons can also use it to up-sell or cross-sell products to customers. By putting the experience in the customer’s hands, it improves the customer-business relationship.

Data-driven decision-making is the norm

All businesses have a goal: to increase revenues. The advent of next-gen Big Data and analytics solutions can help B2B e-commerce companies make informed decisions. More and more often, companies use analytics to understand customer behavior and develop targeted strategies to spur growth. It helps unlock the full potential of data and helps create customized bundles.

The use of data helps to outpace changes and react faster to the business environment. It can also help you stay ahead of peers and create strategies on-the-fly to have a competitive edge. B2B online companies use AI/ML modeling techniques to use intelligent operations and enhance their capability to service customers.

More instances of using augmented reality

There are various ways to use innovative technologies to attract visitors. One of the new B2B e-commerce trends is utilizing augmented reality (AR) features. It can help increase conversions progressively and ensure better customer experiences. Studies show that B2B buyers consider their experience a critical factor in purchasing decisions.

Using augmented reality can help customers save precious time in their buying decisions. People can have varying perceptions of a product. Augmented reality can enhance buyer confidence and create value for the customer. Visitors can interact with the features virtually and assess the product’s capabilities in real-time.

Incorporating UI/UX best practices

Google introduced Core Web Vitals as a parameter to rank websites. B2B companies are also optimizing their e-commerce platform to enhance their digital presence. With increased mobile use and traffic, businesses are making their websites mobile-friendly to cater to smartphones accessing B2B portals for an improved customer experience.

They also use the services of UI/UX experts to ensure smooth navigation for users. They consider the customer journey in detail and devise suitable ways to increase conversions. Adequate CTAs are placed in proper places to help visitors across the buyer’s journey ultimately aiding in their purchasing decisions.

Addressing next-gen B2B e-commerce trends with HCL Commerce

Businesses must have a content management solution to ensure efficient market time. Several enterprises entrust HCL Commerce to manage their e-commerce platform for B2B. A Headless Commerce module uses REST APIs to enhance customer experience. It can efficiently help companies manage a cross-channel strategy while providing a powerful omnichannel platform.

HCL Commerce manages product information using a flexible catalog management module. Most contemporary B2B platforms have a powerful search engine on the e-commerce platform and data insights for better customization. It is built using open standards and uses cloud technologies to ease deployment, making operations more straightforward.


B2B online businesses are continuously trying to optimize their online platform to stay ahead of their peers. As buyer expectations change, companies must sync with the changing behavior and quickly make changes to the platform. There are several such factors, and you must consider them to ensure you achieve your objectives faster.

There are several ways to optimize the B2B platform, but businesses must incorporate a few critical trends. Utilize the services of HCL Commerce to ensure increased revenue potential by taking advantage of the right optimization tools.


Join as at the #HCLDX Inspire JAMs 2021

16. Juni 2022 Posted by Kirsten Kelley

You know HCL DX. You know Portal and WCM. 

Since joining HCL, we’ve shipped 11 new releases of Digital Experience based on your input to better enable business-critical digital experiences.  


Whether you are a Developer, Architect, Release Manager, or Product Owner involved with your DX projects, we need your experience and expertise. 


HCL is inviting our DX customers to participate in targeted virtual design-thinking workshops to share ideas for the Digital Experience roadmap in 2022 and beyond!  

During our live, interactive two-hour session, we will cover:  

  1. What we are working on for 2021
  2. Tell us what’s working and what’s not in your current deployment
  3. Give input on the core components you’d like to see in the roadmap  
  4. Provide ideas for the next wave of product and ecosystem innovation 
  5. Connect with the HCL Product Management, HCL Technical, and HCL Development teams 


The #DXInspire Jams will be held on March 9th and 11th for the EMEA time zones, and March 16th and 18th for the NA/LATAM time zones.   

Since space in the workshops is limited, if you are interested in joining us please sign the form today and we will follow up with the meeting details.  Help shape the future of your HCL DX! 

We look forward to meeting.  

☠️🔥 5 things marketers can learn from Doom 🔥💀

12. November 2021 Posted by Catrina Boisson

Slaying it in Marketing just like in a video game

Doom is the OG of immersive video games.  In 1993, Doom essentially created the genre, and almost 30 years, 20 releases and more than 10,000,000 sales later, the franchise is still considered by many to be the best of all times.

A big part of what makes Doom so popular is that it delivers “flow”– defined by psychologists as a “mental state in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment of the process of the activity.”

But what does that have to do with marketing?

I’d argue that

  • The marketing equivalent of flow is the age-old “right message delivered at the right time to the right person via the right channel” — marketing so relevant and seamless it feels like a service instead of an intrusion.
  • The keys to achieving flow-state marketing, just might be found in video games


First-person Perspective

In immersive games like Doom, the player is the protagonist.  Everything that happens, unfolds through their eyes, their perspective.

Translation – The best marketing is no longer product centric or channel specific.  It’s customer centric and experience driven. Stop selling and instead think about what your customer is trying to do and how you can help them meet that need.



In Doom, a player has infinite choices, but they are presented in a way that fits the specific situation and moment in time.

Translation –The best personalization is real-time, contextual and individual.  It reflects everything you know about your customer combined with what they are doing now, in channel.



When you play Doom the action isn’t just happening to you, you are driving the action.  And you live or die based on the decisions you make…

Translation – In a world of GDPR, HIPAA, CCPA and IOS 15, customers control their data. They are only going to allow you to collect it if they trust how you will use it. Don’t spam them or overload them or ignore their explicit preferences. Show them you know them.



Thousands and thousands of hours go into developing a game like Doom. The action may feel effortless, but it’s being driven by lines of code — programming and business rules and machine learning algorithms.

Translation – You can’t deliver a seamless, relevant, omnichannel experience if you are stitching together campaigns across channels, tossing data across platforms and analyzing responses across silos.  You need automation and integration and ideally, an element of self-learning/optimization.


The Journey

We are not talking Pong or PacMan, where your final score was probably the best determinant of enjoyment. When you play Doom you are immersed in a story that progresses over time and you are an active participant in the action that propels that story forward.

Translation – Marketing today needs to be about conversations, not campaigns. We’ve been mapping customer journeys for years, but now it’s time to actually operationalize those journeys.


We may be the OG of marketing platforms, but with the new release of v12.1.1, our solutions for real-time personalization, journey orchestration and campaign optimization are helping modern marketing organizations across the world universe 🚀 slay today’s monster challenges💀… just like Doom🔥.

If you’re ready to achieve flow-state marketing, Unica is here to help.

Unica the OG of Marketing

The Three Keys to Success for HCL Software Support

24. Mai 2021 Posted by Piet Gaarthuis

While HCL Software as a division within HCL Technologies has grown tremendously over the last 4 years, many of you have asked what HCL Software Support is all about. How do we work? How can we ensure that you get help when in need? How can you depend on us?

Of course, we do have our Objectives defined in our legal framework, the Support Guide, to meet Legal obligations. Practically, however, that does not always give you the perspective of how we work.

To help you get up and running as fast as we possibly can, we strive to be a Support Team that is responsive, communicative, technically sound as well as professional in troubleshooting.

That may sound straight-forward and easy. But as often in software engineering, we find that the engineers who are deeply specialized might not exhibit the best general communication skills, while communicative and empathic employees might not always be the best ‘techies’. We intend to bridge that and build a team that is your trusted partner in deeply technical and complex environments.

Similarly, a doctor needs to be an expert in his medical field but also needs to have a sense of empathy, an ability to talk to different patients at different levels, and, through questioning, make an analysis of what might be going on.

I often use the medical industry as a metaphor. You want to trust your medical professionals to do the right thing. We in HCL Software Support aim to be the medical professionals of the Software Industry. Organisationally, we therefore have an emergency ward to assist you 24 by 7. There are general practitioners to have good conversations with you to assess the urgency and identify possible avenues of further analysis or recovery. We have specialists to help in specific fields that require deep skills. Sometimes we engage a surgeon to build a fix, while at other times we request pharmacists to provide medication (workarounds) to mitigate symptoms.

There are three capabilities that we believe are core within that level of professionalism.

  1. Responsiveness: what is going on? When you reach out to us, we will try to call you to review your perspective of the concern you raised, gauge the impact, grasp the technical context, and evaluate follow-up options. To set expectations we need to understand the concern. Do we need a quick remote session? Do we miss version information? Is the observed behaviour repeatable? Do we need to call in experts with specific expertise? Or can we address the concern on the fly? These are all aspects that might or might not apply to the situation at hand. The thousands of Enterprise clients HCL Software works with all have unique implementations of our software. This approach would be comparable to what a general practitioner would do in their conversations with patients. What is aching? Does it ache all the time? What have you tried so far? Do we need to move you to the ICU? Being responsive while asking the right questions is critical to how we believe Software Support is delivered.
  2. Product and Domain expertise. A Support Engineer working for customers using a Marketing Application like Unica will need to understand the application back to front. Not only the product Unica, also the multitude of different implementations of Unica, including the connecting technologies it works with, like operating systems, extensions, databases or cloud environments. Think of a neurologist who is an expert in neurons as well as in all the connecting tissues and organs, or an ophthalmologist who might understand the physics of the eye in detail but is nowhere if not also understanding how it is connected to the brain. The same is valid for our Support Engineers working for the Domino suite of products or our DevOps portfolio, or any of the other Product Families that HCL Software offers. We are therefore organised by Product Family but also have cross domain skills to provide the right expertise for your query.
  3. Troubleshooting. We, at HCL Software, partner with the Kepner-Tregoe Company to teach our engineers the Kepner-Tregoe troubleshooting methodology ( over the next few years. This helps our engineers to become professional troubleshooters. It puts a logical framework around a natural tendency that we all have when ‘things go wrong’. This helps Software Support Engineers to communicate clearly, prioritise, define problems factually, and think through options. With this approach, we bring One Language to our Engineers in the communication within our teams and with you, our customer. There is this famous test of the Invisible Gorilla ( While the spectators were focused on the ball being thrown from player to player on a basketball court, a Gorilla moved around this court. Most of the spectators missed even spotting the gorilla. That research was reproduced with radiologists searching for nodules in lungs of patients. They asked radiologists to perform a familiar lung nodule detection task. A gorilla, almost 50 times larger than the average nodule, was inserted in the last case. 83% of radiologists did not notice the gorilla (

With our partnership with the Kepner-Tregoe company we aim to reduce the percentage of misses in our Software Troubleshooting.

So far, we have done remarkably well. When referring to the industry standard of Net Promoter Score on surveys, we consistently score 60 or higher, amongst the top performers in the Software World (see for example:

But, of course, we are still young and not perfect. We continue to learn, strive to be better to exceed your expectations and HCL’s wish to Deliver Beyond the Contract.

For more information, visit:

Manage TVC-Grid Validation in Unica Plan – A Systematic Way

12. November 2020 Posted by Nitin B. Chondhekar

Marketers are always looking for tools and processes to manage their marketing operations, streamline workflows, optimize the budget spend, resources, and manage other marketing assets. MRM is a single solution that can take care of all your needs, from strategic planning to executing a certain marketing activity and ensuring that consistency binds the team together. Unica Plan is the solution that Unica Suite offers to manage all your marketing needs and activities.

HCL Unica Plan (Formerly known as Marketing Operations) supports the feature called Tabular View Control (TVC) Grid, where the marketer can choose and arrange the different attributes like Text, Numeric, Date, etc. which they want to use for tracking their business activities. Grids are mainly used for collecting data, in the user interface, it appears like a table or a list. You can enter data into the cells of the grid according to the selected attributes and their data type.

Apart from this, the product supports the customization of grid attribute(s) with validation; for example, the attribute should start with a specific character/word OR attribute should not allow entering beyond a certain limit OR attribute should only allow data between a certain range, etc. “com.unicacorp.uap.grid.validation.plugin.GridValidatorPluginImpl” validator is delivered with HCL Unica Plan which can help you to define the validations on-grid attribute(s). This validation plug-in supports two types of rules.

  1. ROW: row-level rules are executed first.
  2. GRID: grid-level rules are executed after row-level rules.

HCL Unica Plan ships with the following sample rules.

  • BeginsWithRule
  • DateCheckRule
  • RangeCheckRule
  • UniqueCheckRule

This article will help you to understand the grid validation, data validation rules, and how to implement the ROW level validation using the “BeginsWithRule” rule with the Text Single Line Type attribute. Let’s follow the step by step approach to learning the validation.

  • Create the new grid frame using the Form Definitions section.

  • Create a grid type attribute. In this example, we are using a Text Single Line Type.

  • Add the newly created Grid Text Single Line Type attribute to the grid canvas and publish the grid for further use.

  • Create an XML file to contain one or more rules as per the business need. As mentioned earlier in this blog, we are using “BeginsWithRule.”

  • Each XML tag used in this file has its own usage. To build the “BeginsWithRule” scenario, you need to mainly use:
<applies-to-tvc-id>GRID INTERNAL NAME</applies-to-tvc-id>  
<set-property property="beginCharacter" value="YOUR VALUE"/>
<set-property property="column" value="GRID_TABLE_NAME.GRID_ATTRIBUTE_DATABASE_COLUMN_NAME"/>
  • Populate the value for: <applies-to-tvc-id>GRID INTERNAL NAME</applies-to-tvc-id>

  • Populate the value for <set-property property=”beginCharacter” value=”YOUR VALUE”/> <set-property property=”column”>

Note: You can keep the “beginCharacter” as per your business need. In this example, let’s keep the value as “YOUR VALUE.”

  • Populate the value for <set-property property=”column” value=”GRID_TABLE_NAME.GRID_ATTRIBUTE_DATABASE_COLUMN_NAME”/>

  • Upload the rules file (.xml) via “Rules definitions” section.

  • Use this Rule Definition file and the form having the grid into an HCL Unica Plan object template, for example: Project. Specify “com.unicacorp.uap.grid.validation.plugin.GridValidatorPluginImpl” as value for “Data validation class” property and save the changes.

  • Create an object from this template, and test the rule.

  • Successful test result when grid Text Single Line attributes value matches, to begin with, validation.

  • Failure test result when grid Text Single Line attributes value does not match, to begin with, validation.

Based on the business need, you can implement the BeginsWithRule, DateCheckRule, RangeCheckRule, UniqueCheckRule rules with Grid. For more details, you can refer to the documentation on Grid Validation. You can reach out to us for any more queries, and we will be happy to help.

Reimagine the Way You Create and Manage Content 

15. Juni 2020 Posted by Kirsten Kelley

Easily create rich content in half the time with our totally redesigned interface and new digital asset management capabilities. 


Look at This! A Completely Redesigned User Interface 


The way we consume content has changed and our content creation tools need to adapt to the fast pace and higher standards consumers expect. At HCL, we not only value your feedback, but we act on it.  We have taken thousands of hours of real customer feedback and purpose-built a new and intuitive way for our HCL Digital Experience customers to create and manage their content for their business critical digital experiences – and we just unveiled these new capabilities to market!

The totally redesigned Content Composer enables teams to create content in half the time and boosts productivity on our platform by up to 60%. We took the most commonly used elements of the content creation process and streamlined the workflow.  Now, something that took ten minutes and six clicks takes one minute and two clicks — giving you more time to focus on the business and what directly impacts your customer experiences.  


The redesigned Content Composer also comes with new drag-and-drop capabilities that let you quickly and intuitively build and organize content, without having to worry about breaking file paths or ruining a perfectly designed web page.  


HOT DAM!  New Digital Asset Management Capabilities Included — Free 


We’ve also added a brand-new way for you to manage your digital experience assets like images, videos, audio files and more. This new cloud-native Digital Asset Management tool will make hunting for lost or disorganized media and files a thing of the past.  You can set metadata and tags for assets, create different renditions for use in different digital properties, and organize digital assets in collections.  All of this in a centralized location to store, discover, edit and deliver rich media assets seamlessly with HCL Digital Experience.  

While there are vendors which offer DAM capabilities as a paid add-on, ours comes built right into our platform. At no additional charge. Because these new capabilities are native, there is no need for development to implement and maintain an API connection to a third-party vendor.  This further streamlines your workflow. 


Not only can you add and manage rich media, but you can also edit it without needing to re-upload an updated version. Crop, scale and rotate images and videos with ease. The new DAM capabilities also work with our experience API for headless usage in digital channels, so you aren’t tied down to the Digital Experience front end. 


More to Come 


With a new interface and built-in rich-media management capabilities, HCL Digital Experience has taken content creation to the next level.  To digitize your business critical experiences, you need not only flexibility, security and power, but also the ability for your business users to create engaging content.  We empower users to create the best customer experiences, improving the bottom line and customer satisfaction.  


Watch the live unveiling of these new exciting features. We will be showcasing the revolutionary new features the latest version of Digital Experience has to offer. 

The post Reimagine the Way You Create and Manage Content  appeared first on HCL SW Blogs.

Cloud Native for Business-Critical Digital Experiences

8. Juni 2020 Posted by Brian Chaput

Cloud-native computing is revolutionizing software delivery, implementation and maintenance — and the benefits to organizations are too compelling to ignore. HCL Digital Experience is on a mission to free businesses to focus on driving business value from their digital experience software investments, not spending resources on intensive and high-cost development teams. 

One major area HCL Digital Experience is focusing on is making installing, running, and upgrading your digital experience software faster and easier, but without sacrificing the reliability, scalability, performance, security and integration breadth you need to digitize the business processes necessary for business-critical digital experiences

On June 25, HCL Digital Experience is going further “cloud-native.”  The benefits of cloud-native are many and compelling — both for the IT organization and the business — and dramatically reduce TCO.

Why are cloud native digital experiences important?

When companies build and operate applications in a cloud-native fashion, they bring new ideas to market faster and respond more quickly to customer demands.

The rise of cloud-native computing platforms has been driven by the broad adoption of Docker and Kubernetes. Docker is a container platform which provides the ability to package and distribute containerized applications.  This means rapid install, on virtually any platform, a smaller footprint and code isolation that makes software updates a snap.  Kubernetes is used for the orchestration of containers — automating deployment, scheduling and scaling of these containerized applications. 

Why is that important? As an analogy, think about a taxi company. A taxi is a like a container and the dispatch center is Kubernetes — providing valued orchestration so individual taxis can get where they need to efficiently. Kubernetes provides scheduling of container pods and nodes, autoscaling and load balancing as load changes, self-healing of problematic/expired containers, container roll forward and rollback, and much, much more.

Docker plus Kubernetes delivers the ability to rapidly adapt in a digital world, which is fundamental to organizations that need to continuously grow, compete, and operate applications at scale and with high velocity.

HCL Digital Experience offers broad cloud-native platform support

With the latest update of HCL Digital Experience, support has been added for Microsoft Azure AKS – joining previously announced support for RedHat Open Shift and Amazon EKS – providing customers the broadest set of cloud computing platform options for a DX solution.   The means customers have the flexibility and portability to deploy where, when and how it makes the most sense for their technical objectives; of course, because HCL Digital Experience is dockerized, initial deployment installation on any platform is now up to 10 times faster — meaning mere minutes, not hours, and updates delivered continually, with NO disruptive migrations, for improved TCO. 

Further, once deployed, HCL Digital Experience leverages all the power of Kubernetes for even more benefit, including:

    • Automated scheduling of containers as required
    • Horizontal scaling so apps can auto-scale up and down based on the requirement
    • Self-healing to manage the reschedule, replacement, and restart of nodes that are expired to avoid disruption
    • And automatic roll forward and rollbacks

What else is new?

Being “cloud-native” also allows HCL to deliver features and capabilities modularly, such as the new HCL Digital Asset Management capability also available (out-of-the-box at no additional charge!) in the latest HCL DX update.  In addition, a new Content Composer content manage experience is available now – helping business users dramatically reduce the time needed to create and maintain compelling digital content and experiences.  

Our approach to cloud-native provides all the benefits of a traditional on-premises setup for local control — important to many enterprises for security and performance reasons — but now with the economic benefits of the cloud with instant updates and minimal developer involvement. For our customers, this means reduced total cost of ownership (TCO) and a massive return on investment (ROI). 

Join us on June 25th when we unveil the latest capabilities of our platform and demonstrate in real time the new power we provide. We continue to deliver on providing the cloud-native platform you can rely on to digitize your critical business processes.


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COVID-19 and Changing Business/Customer Interaction

15. Mai 2020 Posted by Tom Parette

COVID-19 will have long term if not permanent impact on how society will interact with all aspects of our lives including how we work, shop, dine and manage our finances. Companies must react and put the right measures in place to respond to this event and potentially future events as well as accommodate changes in consumer behavior which have already taken place.  In some respects, society is fortunate this happened in 2020 and not in 2000 because technology is in place to perform many activities that we could not do 20 years ago.  Our ability to work from home using video conference technology, home delivery of food with DoorDash and Uber Eats, banking on-line including such functions as the ability to deposit checks with just the click of a phone, shopping on-line often with next-day delivery, having virtual doctor visits and the migration of many retailers to digital storefronts make this much less impactful as it otherwise could have  been.  Even with all the progress we have made, there are many businesses which have still not fully moved to a digital interaction with their customers and many of them are significantly impacted by the events taking place.  These high-touch areas of our economy must evolve their business models to provide equal to if not better levels of service through a digital interaction model compared to their current high-touch engagement models.  This will not only be a necessity against future impacts but will simply become part of doing business with a society which will forever change the way they do business.

As I have spent the majority of my career in banking technology, one obvious area of improvement is how we pay for things.  As children we were all told cash is dirty.   Guess what, that not only has been imprinted in our minds, but come to find out it’s true.  This will continue to drive society away from cash.  Even with the reduction of using cash, we don’t want to be forced to touch payment keypads if we pay with cards.  Society must move to completely contactless payment methods.  Most of us carry around a very secure payment device in our pockets in the form of a smart phone and business should be using that as the payment platform of choice.

Car shopping is much more high touch than it should be.  Tesla has proven that car shopping and ordering can be a completely digital experience.  Car dealers are currently significantly impacted on the sales side of their dealerships and should evolve to a digital dealership.  The service side of the business could also improve with smarter cars that can diagnose many of the problems before they ever are taken in for service.

The real estate industry seems like a difficult one to move to digital but with Virtual Reality technology readily available, there is no reason those first showings at that initial list of potential houses could not be done “virtually” using VR technology with a virtual walk through to narrow down to a list of homes that are truly worth an in-person visit.  This also enables potential customers relocating from a different city to do the majority of their home shopping before they even visit their new destination.     


HCL Software has the products and services to help move your business to a digital interaction model providing the digital storefront for your customers to engage with your business across the platform of their choice.  HCL Commerce provides an omni-channel platform providing personalized storefront capabilities for both business to consumer and business to business interactions.  HCL Digital Experience helps businesses create engaging digital experiences across multiple device types by integrating rich applications and content to deliver these new engagement models.    


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HCL Digital Experience: Rising Above and Exceeding Expectations

1. Mai 2020 Posted by Brian Chaput

They say that imitation is the sincerest form of flattery. And we know that when you’re one of the best, competitors want to take you down. HCL Digital Experience was born from proven, trusted technology from IBM (with IBM Digital Experience, IBM WebSphere Portal, and IBM Web Content Manager), and an important question after it was acquired by HCL became: What will HCL do with it?  We are proud to say that we have made incredible strides with our product and continue to focus on helping our customers digitize their critical business processes, much to the dismay of competitors everywhere. In fact, in IDC’s recent market note, they were extremely positive on what we had accomplished in a few short months since moving to HCL, citing our “capability to innovate and modernize” this leading platform.

As there are some misconceptions being perpetuated in the market, I want to share with you some of the things we are doing to continue to rise above and exceed expectations. HCL Digital Experience proves itself through the successes of our customers, not through false claims or promises we can’t keep.


Modern web languages and OpenAPIs for liberated experience delivery

Developers, take notice!  You can deliver cutting-edge experiences to any and all digital touch points, leveraging the latest front-end frameworks (ie: Vue, React, Angular) and the new self-describing OpenAPI set of REST services.  This has our competitors worried as we are empowering developers to access headless services to continue to integrate to critical business processes and applications securely, using their tools and front-end frameworks of choice.

Unsurpassed standardization and flexibility

I am particularly proud of our production Docker & Kubernetes support on RedHat OpenShift, Amazon EKS, Microsoft Azure as well as others and the benefits that it provides to our customers.  This means that initial install and subsequent updates of HCL DX software take minutes, not hours or days; and provides unmatched flexibility and portability, so you can select the deployment model, on premises, private cloud or hosted on the platform of your choice.  Unlike some of the other solutions in the market, HCL DX is proven, secure, and provides rock-solid reliability — which is necessary all the time, but never more important than in these unprecedented times.


Re-imagined content tools to help accelerate time-to-market

Cloud-native new digital asset management capabilities, a re-imagined Practitioner Studio experience, a new persona-driven Content Composer and a beautiful set of out-of-box templates help business users create, manage and publish memorable experiences more effectively.  Plus, with integrations to other leading HCL products mentioned above, we provide a complete solution to help your team’s productivity soar and help deliver essential content to all audiences that need it.


Reduced TCO and Improved ROI – all in one!

With market uncertainty, having a platform that is not only performant and rock solid, but cost-effective, is key.  HCL Digital Experience’s Kubernetes orchestration for automated provisioning, load balancing, auto-scaling, self-healing (and more) helps dramatically reduce TCO. Plus HCL Digital Experience now integrates with other powerful HCL products — Commerce, Unica, and Connections — adding capabilities and strengths to your solutions. By leveraging a platform that helps you seamlessly blend your content, data, applications, and core processes into a meaningful unified experience personalized by role and identity helps drive significant returns on your investment.  In a recent IDC study, they found that HCL Digital Experience customers saw an average 661% ROI!


And we are JUST getting started!

And for those companies that may wonder if we are continuing to invest in this space, I can enthusiastically say, YES!  We continue to grow our worldwide team of developers (which has almost doubled in 9 months) and invest significantly in releasing new capabilities to the market every few weeks.  Check out the latest blogs for our March and April updates to learn more.  We also work closely with our customers and partners to include their feedback and suggestions to directly affect the prioritization of new capabilities that will be added — going as far as to invite them to our monthly sprint calls with the development team.  We are invested in our customer success — and proving it.


For more information, visit our website, and checkout a short webinar about the mission-critical solution HCL Digital Experience helped deliver at the State of Ohio.

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Trusted for Business Critical Digital Experiences

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