Posts Tagged: ‘Digital Experience’

Take Your HCL Digital Experience Deployment to Your Cloud of Choice with HCL Now

4. Juli 2022 Posted by HCL Digital Experience Team

HCL is excited to announce the availability of HCL Digital Experience (DX) on the HCL Now cloud-native-as-a-service platform. With this offering you can have your digital experience solutions managed on a cloud of your choice. This means you can focus on achieving business results faster, while reducing time building and managing systems and ensuring the highest security and reliability.

HCL Now is HCL’s SLA-based cloud service management platform, with built-in security and compliance and includes ongoing maintenance and upgrades to the latest releases of HCL software. The platform delivers:

  • Enterprise grade availability, scalability and flexibility, and is built from the ground up as cloud-native 
  • Experts on demand: Reduce risk, cost and time to production as you move to Kubernetes cloud-native deployments with our cloud and product experts 
  • Dedicated, single-tenant infrastructure instances — you decide when to schedule your deployment upgrades and fixes

HCL Digital Experience on HCL Now has three components:

  1. HCL Digital Experience cloud-native license: See this blog for more information   
  2. Infrastructure as a service: Dedicated single-tenant hosting for your software and data, provisioned on your choice of cloud provider: Google Cloud Platform, Amazon Web Services, or Azure
  3. Managed services: Assistance to migrate your on-prem deployment to cloud-native with HCL cloud and DX product experts — this includes ongoing maintenance and upgrades to the latest DX releases

With HCL DX on HCL Now, customers can have their existing DX solutions managed on the HCL Now managed hosted platform, with guidance and services provided by HCL Cloud and DX operations experts. DX customers deployed to HCL Now retain control of their deployments and upgrade schedules and gain the benefits of the HCL Now platform including cloud security, scalability, 99.9% SLA uptime, compliance elements such as ISO27000, monitoring and alerting, and more.

To learn more about moving your HCL DX deployment or establishing new experiences on HCL Now please visit hcltechsw.com/hcl-now or contact your HCL Sales representative or Business Partner.

Thank you.
HCL DX Product Team

Disclaimer – HCL’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at HCL’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard HCL benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multi programming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results like those stated here.    

 

 

The Banking Industry Is Being Totally Disrupted. Are You Ready to Solve These Challenges?

9. Januar 2022 Posted by HCL Digital Experience Team

Dramatic digital transformation requires innovative solutions. Learn what you need for a digital experience platform to succeed.

A digital revolution is reshaping banking and transforming how nearly everyone deals with their finances.  According to a study of digital banking attitudes, which surveyed 1,500 consumers, four in five customers prefer to manage their finances digitally, while roughly eight in 10 handle their banking activities from a smartphone and/or laptop/desktop.

Clearly the days of patiently waiting in line at the local branch to start a mortgage application process, invest in a money-market account, or get a transaction receipt are over. Customers nowadays are making deposits, transferring money (sometimes accompanied by animated GIFs), applying for loans, and tracking every detail of their finances from wherever they are at all times of the day. There are also new companies shaking up the industry overall. From app-controlled stock trading to financial “institutions” that have no brick-and-mortar presence at all. It should be no surprise that digital banking is here to stay.

What remains unclear is how banks and even new startups can best meet the challenges posed by such dramatic digital transformation. Doing so means incorporating new digital technologies and satisfying rising customer expectations, all while maintaining profits amid a landscape of fierce competition and innovation. And the rock-solid level of security required for any financial transaction is paramount.  

Banks face major challenges today. Not only have core banking activities gone digital, but institutions from adjacent industries are now embedding banking products into their offerings (think Facebook, Venmo, Affirm, Acorns, etc.), blurring the lines of what is and isn’t a bank.

The challenges facing banking institutions are varied and urgent:

New customer expectations. Banks are competing not just with other banks, but with every company in every industry that gives customers a fully engaging user experience. Customers expect their banking to be as personalized and convenient as shopping online or streaming a show on a mobile device. Providing banking tools on a dynamic interface is a crucial ingredient to connecting with customers who have grown accustomed to such features.

With HCL DX companies can deliver such experiences using out of the box low code tools that open up the development process to non-specialists, speeding time to market, maximizing the innovation cycle for IT & Dev teams and creating more diverse and powerful user experiences across multiple channels.

Legacy applications and systems and the need to scale. Adapting is hard especially when the systems are old. The financial sector still relies on very outdated systems, which endangers daily commerce, makes implementing new tools difficult, and puts a heavy load on the decreasing number of specialists who can fix issues for technology designed 60 years ago. Being able to deploy your digital experience solution wherever and however you want is key.

HCL DX works with any on-premises, hybrid, or cloud-native solution, making it easy to customize the environment and meet the specific needs and business goals of banking institutions. This flexibility enables remote operations, allows for portions of your data to be kept on-prem, if needed, and speeds up the automation that powers time to market of new products, providing scalability.

HCL DX also integrates with more out-of-the-box solutions and technology than any other DXP in the market, including legacy systems. This means that you can preserve the value of your existing investments, while modernizing the user-facing data, systems, and processes.

Ever-more-urgent security concerns and regulations. A modern banking environment faces security risks unprecedented to the industry. A single institution may have thousands, if not hundreds of thousands of linked computers and devices in its network, and that doesn’t even include the social, cloud, and mobile channels in the mix. In 2021, a bank’s reputation is based on keeping an attack at bay. Maintaining security on such a large scale is essential.

With HCL DX security is baked into its DNA. Rules-based and customizable security ensures petabytes of sensitive data is kept secure every day.  Features include end-to-end encryption, multi-level authentication, and role-based access that allows for total control over access to data.  HCL DX even has NSA-level security protocols, helping deliver the trust that’s needed in those financial moments that really matter.

Data silos slow productivity. Banking is rife with divided departments and isolated systems, reflecting the vast offerings most institutions provide, including retail services, loans and financing, financial planning and investing, insurance, retirement planning, and more. When key information across these services can’t be shared with ease or speed, customers get frustrated and may take their business elsewhere.  The right digital experience platform is one that is tried and trusted to bring all these legacy backend systems together into a seamless experience on the consumer end. Closing the gap between back-end data to the digital touchpoints being engaged with helps drive both efficiency and growth.

HCL DX provides over 2,000 APIs that connect your data, applications, and processes seamlessly, with an architecture built for more than just websites. Being able to build custom apps more quickly and support more digital channels that can be accessed over multiple experiences is where HCL DX excels.

For institutions looking to address issues of data integration, user expectations, rising security risks and new tech adoption, a DX platform can offer a unique toolkit of solutions. HCL DX brings key functionality to an industry serving an evolving customer-base with systems in need of an upgrade. HCL DX is designed specifically to meet the business-critical needs facing banks today, with a range of capabilities suited for this next era of banking.

The HCL DX platform is trusted by financial institutions around the world and has helped improve their customers’ journeys. Here are a few success highlights:

  • HCL DX provided highly secure support to an online banking institution that needed help developing stronger user authentication, delivering a 50% faster time in delivering sleek transactions  
  • The platform helped a financial institution to refresh and redesign its mobile capabilities to make its customer experience more robust and responsive, leading to a 40% increase in self-service mortgage application conversations 
  • HCL DX improved the functions of web services and product portals for a global bank looking to better cater to partners across banking services, leading to 24% increase in revenue

A digital experience platform can help resolve many of the business-critical challenges facing banks today. But only HCL’s DX platform resolves these issues with a combination of speed, flexibility, and out-of-the-box efficiency built to handle modern banking needs.

For more information on HCL DX click here.   

Headless Content Management Is a Digital Experience Game Changer​

13. Dezember 2021 Posted by Marci Maddox

A company’s ability to deliver value to its customers and stakeholders is a topic that continues to be discussed at the leadership table.  Often, it comes down to how well the enterprise is connecting with its customers and the ease with which internal staff can create and deliver content and personalized experiences across a growing number of channels.  Rapid market changes and shifts in customer preferences have accelerated the need for organizations to invest in nimble DXP design such as  headless architecture, which decouples content development and its source from the actual content delivery and user experience. In response, IT leaders are bringing headless content management to the digital transformation discussion to enable flexible APIs and support agile web services to deliver content to any front-end design, across any channel or device.​

Rethinking Digital Experiences to Connect with Customers at Scale

The dramatic shift to digital has been universal; manufacturers are bypassing traditional retail channels with their first e-commerce stores, and banks are striving to meet client demands with streamlined online lending processes. The use of headless content management systems (CMSs) has grown in popularity due to the flexibility it affords front-end developers to turn ideas into reality and rapidly deliver content that connects with customers at scale. Such systems offer a back-end content engine with a robust API framework to support multichannel experiences. Marketing teams can have the freedom to design stunning experiences that capture the consumer’s attention and the confidence of knowing the CMS will handle the content permissions, security, and data privacy as necessary.With a growing set of data sources that feed a compelling digital experience, an API-first approach is essential to the long-term sustainability of a CMS. Having a solid set of integration points allows developers to spin up new sites or take them down quickly without constraints on how the data is managed in back-end systems. The headless approach supports a modular plug-and-play model allowing one CMS to support multiple department requirements. Imagine a university alumni group using a commerce tool tailored for donations, while at the same time the institution’s athletic department needs a mobile app for purchasing game tickets. Both can draw from the same content assets to maintain brand consistency that builds awareness and taps into alma mater pride.

Tenuous homegrown solutions cannot scale to meet the demands of today’s digital consumer. The effort to change a brand’s front-end experience could take weeks or months of coordination between IT and the business stakeholders. With headless content applications, developers can change any part of the site without impacting the rest of the IT stack. This level of agility and flexibility will continue to play a critical role in future CMS investments.  The primary benefits of headless content applications include:​

  • Ability to orchestrate a seamless experience spanning all touchpoints​
  • Agility to swap in modern technologies more quickly and easily​
  • Lower development costs to make digital experience changes​
  • Simpler and standardized integration points resulting in more choices and scalability​
  • Ability to deliver value-based experiences to the market faster​
  • Fewer dependencies on developers and publishers when delivering content

Extending the Power of Headless with the Value of Cloud-Native Solutions

By their nature, headless content applications require skilled resources to connect platforms together and support iterative deployment operations. Cloud-based solution providers aim to reduce the processes, tooling, and the time it takes to bring a new solution to market. Enterprises can use hosted solutions to provision the sites in minutes, and outsource the maintenance tasks as well. Some organizations want the full power of a headless CMS but lack the developer skills to make it a reality. In this case, working with a DXP vendor and their partner network can ease that burden and allow the business to lean on the ecosystem’s expertise to realize the full potential a headless CMS offers.

Where the traditional CMS includes the front-end technology, site owners often find it does not meet all their needs or limits their way of working. In the end, they must customize the application or change their internal processes to match the technology’s structure. A headless CMS should include a reference implementation to allow the teams to see how content will be delivered to the end consumer and how to best utilize the APIs to streamline the publication process. As groups transition from a legacy full-stack CMS model, they may need to stage the roll out of a headless CMS and trial it to gain user adoption. The cloud offers a low-risk option to test and learn how the headless system behaves under high performance scenarios.​

Delivering Next-Generation Experiences with a Headless CMS

In speaking with different organizations on their journey to improve the customer experience, IDC has observed that many are at a crossroads when it comes to investing in their next CMS.  On the one hand, they seek modularity, freedom in design, and development controls; on the other hand, they want a codeless content environment that is easy for their marketing teams to use while meeting elevated levels of security and data privacy. CMS providers are tackling these  requirements with a headless platform tailored to the business user, an “app store” type of experience, and an API framework to support a variety of integrated data sources that bolster the digital customer experience. Separating your front-end and back-end systems, with either a headless or decoupled CMS implementation, enables organizations to be more agile in delivering a customer experience across any channel or device in less time.

The Path to a Successful Customer Experience: Making DXP Integration Easier

23. November 2021 Posted by Marci Maddox

A retailer needed an information-rich experience that would attract and engage online customers to grow its business. A bank sought to provide its members with mobile access to account and product insights, but its complex technology environment stood in the way. A health insurance provider wanted to connect its clients to physician information and answer member questions online to minimize long wait times on voice calls.

Do these challenges sound familiar? A common thread is the need to easily connect data from multiple, disparate systems with a digital experience platform (DXP) to improve the customer experience. Attaining this connectivity across business systems is challenging. Today’s agile DXP delivers the tools to make integration easier, effectively enabling a data-driven enterprise.

Connecting back-end systems and data to the front-end customer experience 

The focus on improving the customer experience is nothing new. But the ease with which systems can be integrated and data shared to solve problems and influence audiences is now a reality. Modern DXPs designed with an API-first approach can easily connect back-end systems to front-end customer experiences. Studies indicate that digital transformation focused on customer experience is yielding clear returns in business value. In a recent IDC survey, 61% of respondents saw at least a 5X return on customer experience investments, and 78% said data plays a very significant role in the experience an organization provides.  

Designing and delivering engaging customer experiences is often only as strong as the data integration that feeds it. The migration to cloud-based solutions continues to be a significant enabler in advancing integration and digital transformation. IDC found that 27% of organizations recognize the integration and app development capabilities of their cloud platform are critical components of their digital transformation plans. The ability to access and reuse content from across the ecosystem extends the life of data and adds value to the engagement. 

Connecting the dots between a personalized experience and the data that drives it can have a positive impact on revenue and customer satisfaction. Imagine an ERP and CRM integration with the DXP that provides a transparent view into regionally available inventory, with personalized pricing and a link to a support knowledge base for any questions. With proactive surfacing of data from multiple integrated systems into one digital experience, the customer is empowered to complete the transaction faster and likely with higher satisfaction.

Data integration drives greater business productivity and efficiency 

Data is one of the most powerful instruments in personalization and customer-based problem solving. Aggregating data access across systems increases the value of the information, and it minimizes the duplication of work and the risk of errors in independently capturing data. Integrations between the digital experience and back-end systems can also automatically keep content in sync without requiring a content author or administrator to be involved.

The more democratized content contribution becomes across the organization, the greater the need for an agile DXP. A codeless design interface with integrated components allows content to be kept current, while sharing it across multiple channels to reach a wide range of stakeholders cost effectively. Managing the ever-changing content experiences becomes a complex blending of data, assembled in real time based on device specifications or user preferences. With business teams wanting a more holistic view of the customer, data transparency and information sharing is fast becoming the gold standard.

The opportunities that arise when back-end data is connected to the customer experience include: 

  • Empowering collaboration among distributed content authors, designers, and developers with minimized reliance on IT 
  • Supporting first-party data collection with fully integrated security controls and permission-based access 
  • Making it easier to create and publish content via integrated solution accelerators 
  • Allowing customers to access real-time product information and account details

DXPs deliver seamless and flexible cost-effective integration

The digital enterprise depends on technology that provides maximum scalability, flexibility, and portability to accommodate future unknowns. With the right DXP, IT is given many levers to enable greater business agility while minimizing the cost of deployment, upgrades, integrations, and customizations. Enterprise-class DXPs offer a broad set of connectors, templates, plug-ins, and APIs giving developers a choice in how to deliver data faster and respond more quickly to business requests. There also are other benefits:  

  • Solution architects can more easily accommodate an agile DXP into their existing tech stack 
  • IT can ensure data security, regional data residency, and industry compliance mandates are met
  • Back-end developers can fully utilize APIs to provide administrative, data and delivery actions
  • Front-end developers can use expanded JavaScript frameworks, GraphQL, and microservices to build supportable custom designed experiences 

Meeting the transformational challenge 

Integration is fundamental to a successful DXP deployment and is important to achieving the next level of digital transformation. A modern DXP should facilitate data and system connectivity, enabling businesses to digitize operations, deliver connected customer experiences, and gather actionable customer insights. When reengineering the customer experience, consider an integrated system environment that delivers flexibility, scalability, and decentralized content creation. Planning should equally focus on both the customer experience layer and the operational model necessary to achieve success.

Your Digital Experience Should Evolve with You

15. Februar 2021 Posted by Kirsten Kelley

With deep integrations and a history of rock-solid reliability, see how HCL Digital Experience has evolved into the industry’s most robust cloud-native platform

As some of our top global digital agency firm just told us, “it’s much harder for industry DX platforms that support the anonymous user experience and then try to bridge into the known user experience that integrates everything “behind the login”. HCL DX at the core shines bringing all those applications and processes to life with relevant content that completes the customer journey”


It has been only 18 months since HCL acquired IBM Digital Experience, the longtime DX platform leader across every analyst report in this space. We are incredibly proud of the progress we have made in advancing the technology to new heights — making the user experience more intuitive, provided modern tools for developers, and giving administrators more flexible options to deploy new capabilities 10x faster than before — using their on-premises environment, in the cloud, or even through a hybrid cloud environment. We have come a long way, and the journey continues! When you are a leader, the competition can get fierce. Here, we set the record straight:

REALITY: Far from it. Our proven legacy in digital experience for decades has established deep trust from prospects and customers alike. Our eye for innovation has not been stifled as a result of our traditional systems and has in fact been accelerated since joining HCL. In the last 18 months, we have increased our engineering headcount by triple digits worldwide, and this trend will continue as we look to continue to build innovation our clients need. We have undertaken a continuous delivery model and have delivered 11 new releases since July 2019 and we have been recognized as the LEADER in the SPARK Matrix for DXP.

REALITY: Wrong! We have recently invested in more intuitive and efficient ways for our customers to build and manage content, but that’s not limiting our investments overall. Our product roadmap spans all of the key tenants of a true DXP. From firms like PennVet who are using DX and Unica’s marketing capabilities to advance their customer experience to a major pharmaceutical company driving billions in revenue through a robust DX powered Commerce experience! Some of the capabilities we have been developing and have planned include:

  1. Deep analytics: New integrated analytics from Unica Discover provide struggle detection, compliance and behavioral insights to help improve customer journeys. Plus, we have added integration with Google Analytics 360, offering insights to help teams optimize user experiences and improve conversions.
  2. Advanced e-commerce capabilities: Customers can streamline their digital engagement to support a comprehensive Commerce experience especially in the authenticated realm of b2b and b2b2c business models with HCL DX + HCL Commerce, and new CMS/DAM to create purposeful experiences that support the complex relationships of b2b and b2bc.
  3. Multi experience application development: Internal development teams shouldn’t have to be experts on iOS, Android, or any available platform. Developers can manage a single deployment and deliver across any digital touchpoint or device — even wearables and kiosks — with best-in class UX.


REALITY: Completely false! Many of our customers have made deep investments to develop a robust, secure, flexible on-premises solution. We will continue to support and expand capabilities for these customers. With that being said, we also provide the opportunity for these customers to expand their footprint (when they are ready) and move to the cloud. With our latest release, HCL DX provides the broadest cloud-native platform in the market, with support for Docker and Kubernetes, OpenShift, Amazon EKS, Azure AKS and Google GKE — and more to follow. With our latest hybrid deployment model, existing customers can access the latest cloud capabilities without needing to migrate their entire deployment. This offers the flexibility to keep current investments in our customers on-prem deployments who wish to keep their secured experiences within their data centers, while accessing new features in the cloud as they are ready. It’s all about choice. Further, HCL DX is now also available in SoFy, which will dramatically accelerate software deployment from weeks to minutes. Now, customers can test integrations with multiple HCL software products in the SoFy sandbox, such as Commerce and Unica, and use this as a virtual POC. Customers have the opportunity to create and deploy powerful websites in a cloud environment or continue to develop and deploy through their on-premises solution. We offer flexibility — while also helping preserve existing investments.

REALITY: Not anymore. In the past 18 months, we have made significant investments in our practitioner tools and the platform now enables teams to easily create, manage, and publish content. From a completely reimagined and modernized content authoring experiencer, to an intuitive DAM (which is free to HCL DX customers unlike our competition) with video integration, we have taken the UI to another level. Freedom Mortgage uses HCL DX extensively for multiple use cases and business users are able to create content in minutes! We are helping customers accelerate production of persuasive content to engage their audiences.

BOTTOM LINE: If your organization uses HCL Digital Experience to manage the intersection between data, content, applications and processes, it means that you’ve chosen the digital experience platform that listens closely to customer needs, stays in lock-step with what’s going on in the market, and has the vision and technology to stay one step ahead of the pack. To take advantage of all the new features and join us on our journey, talk to us.

Schedule a Workshop

You know HCL DX. You know Portal and WCM.

11. Februar 2021 Posted by Kirsten Kelley

Since joining HCL, we’ve shipped 11 new releases of Digital Experience based on your input to better enable business-critical digital experiences.

Whether you are a Developer, Architect, Release Manager, or Product Owner involved with your DX projects, we need your experience and expertise.

HCL is inviting our DX customers to participate in targeted virtual design-thinking workshops to share ideas for the Digital Experience roadmap in 2022 and beyond!

During our live, interactive two-hour session, we will cover:

  1. What we are working on for 2021
  2. Tell us what’s working and what’s not in your current deployment
  3. Give input on the core components you’d like to see in the roadmap
  4. Provide ideas for the next wave of product and ecosystem innovation
  5. Connect with the HCL Product Management, HCL Technical, and HCL Development teams

The #DXInspire Jams will be held on March 9th and 11th for the EMEA time zones, and March 16th and 18th for the NA/LATAM time zones.

Since space in the workshops is limited, if you are interested in joining us please sign the form today and we will follow up with the meeting details.  Help shape the future of your HCL DX!

We look forward to meeting.

Join HCL DX Inspire Jams

Six Ways to Ensure Your Digital Experience Is Excellent. In a Digital-Focused World, Make Sure You’re Working With the Best

12. Januar 2021 Posted by Demetrios Nerris

A digital experience takes place when a customer has an interaction with an organization exclusively through digital technology. The world was already heading in an increasingly digital direction, but in the wake of COVID-19, as more and more teams and organizations have been working remotely and relying on technology to power their workflows, a strong digital customer experience has never been more imperative. What are some steps you can take right now to maximize your digital experiences? 

  1. Invest in strong customer experience software

In order to ensure that they’re providing the best possible customer experience (or CX), companies need to prioritize their customer experience platform — cheaper one-trick-pony solutions won’t cut it. A strong CX platform will offer personalized options to the customer, ensure that their information is secure, and offer quick and reliable self-service when needed. Advanced data collection and machine learning personalization solutions included in a CX platform make a well-rounded solution crucial to invest in.

      2. Provide a secure platform

When providing secure personal information such as a bank account or patient ID, customers need to be sure that private and personally identifiable information is handled safely and securely. Though customers are generally willing and enthusiastic to engage in convenient digital experiences, the major data breaches of recent years still leave plenty of consumers understandably skittish about providing organizations with personal info. According to data gathered by Lift361, “strong security increases overall customer satisfaction from 13% to 40%, and customers have shown they are willing to spend more with companies they trust to protect their privacy and data.” Ensure that your tech has personal security measures in place and be transparent with users and prospects about just how safe they can feel using your platform.

HCL Digital Experience is one of the most secure solutions out there, trusted by 8 out of 10 of the world’s largest banks

 

      3. Make sure your solution “plays well with others”

Excellent digital experiences are ones where the user- or customer-facing experience may look and feel simple — but the back-end systems and processes might actually be very complex. Think databases of health and patient data, bank and financial transactions and accounts, government entities who need to share information or resources. These are the kind of transactions millions of people rely on every day to get about their daily lives. And many of the back-end systems are legacy systems — or don’t run in the same operational ways and business processes as others.  Being able to bring these disparate and varied pieces together and deliver a unified, seamless, and even single-sign-on experience is what separates success and customer satisfaction and confidence from brand erosion and mass exodus to a competitor. Learn more about what to look for when you need to digitize business-critical processes here.

Another part of complexity that comes with delivering digital experiences is understanding who’s visiting and what they are doing. This data is part of what you need to know before you can deliver better, faster personalized experiences. The best solutions have analytics included, so that you can analyze and optimize with tools that offer “struggle” detection and resolution (for better, more personalized digital journeys), behavior insights (capturing and analyze site visitor behavior), and business analytics (so you get visibility into business impact and can improve experiences). The best solutions also let you scale, without compromising security, integrity, nor user experience.

      4. Optimize your digital experience management process

DX management is the process of monitoring, assessing, and acting on your digital customer interactions. A strong digital experience platform will make sure your team members can keep track of each customer interaction — where are they in their journey? How often do your emails reach them? Have they expressed any frustrations working with your organization? DX management software should be able to:

  • Personalize interactions 
  • Gather important customer and customer-journey data 
  • Categorize, deliver, and adjust based on those important data points and analytics 
  • Scale your CX as your business grows
  • Flag customers that are at risk of churning

      5. Provide omnichannel capabilities

It’s very likely that customers will use multiple channels to interact with your organization, like mobile, desktop, and even voice. Ensure that any action completed on one channel is automatically reflected on other channels, and make sure that your website is optimized for mobile. Customers should be able to click a link from an email on their email app, for example, and be seamlessly transferred to your site where they can easily complete their purchase. Make sure that large image assets or text blocks aren’t slowing down your site’s mobile loading.

      6. Make sure you offer flexible deployments — including the cloud

With more and more businesses moving their digital experiences to cloud-based deployments, it’s crucial to carefully evaluate their current implementations and create a cloud strategy and path to getting there — and get the boost of cloud for driving transformation and differentiation. Organizations need to be flexible about their journey to the cloud, since there can be challenges inherent in migration mission-critical functions and workloads. The new hybrid-cloud support in solutions like HCL Digital Experience, means you can get the benefits of cloud — but preserve the value of existing on-premises investments and deployments — to help “future proof” digital experiences. 

See also: 4 Features of a Cloud-Native Digital Experience

Investing in a stand-out DX solution like HCL’s Digital Experience is more important to businesses than ever, and that importance will only increase in the coming years. Schedule a demo with us to learn more about exactly how our DX software will best help your organization. 

How and Why You Should Digitize Business Processes

15. Dezember 2020 Posted by Demetrios Nerris

If it wasn’t abundantly clear before, the COVID-19 pandemic has proved that digitizing business-critical processes (and making teams productive remotely) is key to business continuity. Whether a business has 50 — or 50,000 — employees, its operations are influenced and impacted (if not completely overhauled) by technology designed to speed up, connect, improve and sustain work in the modern world. Digital transformation for enterprise organizations is a no-brainer. It’s the “how” that defines what success looks like.

For some companies, embracing this digital transformation has been a gradual process of adoption.  Others have been digital all along, or they jumped in headfirst, undergoing a major overhaul all at once.  And for some it’s still an overwhelming burden, approached tentatively and perhaps even with aversion to change and new technology.  No matter the scenario, there’s little doubt, especially with remote work becoming ubiquitous, that old-school business processes that involve emailed documents and spreadsheets (or even paper-filled file cabinets) is not the way to go. 

Digitizing business processes refers to the integration of digital information — pieces of physical, non-digital material that has been converted into a digital format — into an automated workflow that can replace manual, disconnected and paper-based processes.  It means digitizing business processes, increasing employee productivity, and improving customer satisfaction. It provides dramatic benefits to employees, partners, customers and the organization as a whole. Converting not just documents and data to digital, but also workflow, transactions, functions and processes, can be very complex. There are many payoffs, however.

You will save time and money 

Using digitized processes can free up employees from a multitude of monotonous tasks. Rather than email chains for tedious and regular processes approvals, regular and routine functions (payroll, time logs, inspection signoffs, etc.) can be routed through workflows automatically. Functions such as financial transactions, insurance claims, medical prescription processing, in-house training can be automated and make teams more productive and efficient. People are free up to focus on real priorities and the needs of the business instead of avoidable minutiae.

Productivity and communication are increased 

The digital platforms now available can link employees via chat and messaging services, giving them the ability to work efficiently from anywhere. They also help keep teams safe and informed during business disruptions or crises. Teams are able to collaborate virtually using software that can store, organize and share information like.  Communication to your audience becomes faster and more seamless.  By digitizing your business processes, you enable a level of connectivity that has quickly becoming the new normal. 

Your data is more accessible and more secure 

Digitized data and content can be accessed and protected by creating and providing authenticated and role-based access to core applications and processes, allowing access to only those who specifically need it.  Locating a single file is as easy as clicking a button; accessing an entire collection of documents is just as simple, and can be done from work, home, or in line at the Starbucks.  Data can be stored in servers either on-premise or on the cloud (or a combination), protected by security protocols designed specifically for your organizational needs.

Emphasize improved value and experiences 

Changing fundamental operations can cause some uncertainty, to say the least, among employees and customers.  But digitizing business processes is all about leveraging technology to create better experiences, for all parties. Make sure teams understand that any disruption to their current routine is in pursuit of a better work experience for them, and the same for customers.  Emphasize and be transparent about change and how much value they stand to get from implementing new ways of working.

Don’t get piece-mealed to pieces 

There are so many possible components to a digitized business environment, and so many specific hardware, software and application options that it can make your head spin.  And while it is possible to cobble together an infrastructure of odds and ends that manages to coexist and get the job done, it’s not highly recommended.  Even if all your systems and backend data and key functions are disparate, they can be brought together and unified in a digital experience if you find the right platform and solution.

There are many digital experience platforms (DXPs) out there to choose from. The one you choose needs to meet the needs of your business, specifically. It needs to be able to scale and grow. It should be able to streamline communication both within the company and externally to your audience.  It should have a comprehensive data storage and security system that fits your needs.  And it should add real value to your work and enhance the experiences of everyone who uses it.  Find out more about our latest version of HCL Digital Experience as a place to start.

Be strategic about your digital transformation 

To truly digitize your business process and undergo true transformation, you need to first conduct an honest assessment of your enterprise and where it is on the maturity curve of digital transformation. Identify worker skills and tools gaps. Anticipate and map out changing customer expectations. Learn and partner with line of business leaders to assess and map how they work. Develop roadmaps, and get organizational buy-in. Figure out pathways to experiment and reassess. Test, iterate, repeat.

We all need to transform the way we do business. You need a technology and services partner to get this done and find your path to the future. You need digitized processes, and new ways to engage your customers, partners, and audiences. We understand digital transformation. Let’s transform your business. Sign up for a free demo now.  

What Is a Content Management System? And Why Are They so Important for Today’s Enterprise Organizations?

7. Dezember 2020 Posted by Demetrios Nerris

If you’ve ever published anything on the internet, you’ve used a web content management system (or CMS) to do so (unless you’re a brilliant developer and built a site from scratch, which is very impressive, but highly time-consuming and impractical). These days, more than half of all websites are built, updated, and maintained via CMS portals, and that number is only increasing. 

What does web content management software look like? 

CMS portals — also referred to as web content management software, content delivery managers, and content hubs — look slightly different depending on the type of site they service (personal blogs require different functions than a B2C retail site, for example), but retain some similarities across the board. Your CMS software will have a menu that lets content creators and managers create and edit web pages such as landing pages, blog posts, and contact forms, ideally with only a few clicks. Creators will log in to the portal, find the appropriate page from an index tab, make additions or edits and … voila! Content managed. 

Why should you use a CMS? 

Content management systems like the Content Composer in HCL Digital Experience are major development time savers, since marketers and other content creators can easily go into the platform themselves to create and publish content. Digital asset management systems, which, if you’re lucky, are part of a CMS, also let you create, manage, and deliver rich media (video, images, animations, and text) to partners, customers, and employees.  

Workflow is often built into a CMS, or customized at the organizational level. Different users can be allowed various levels of autonomy within the platform, so that, for example, an intern can add text or edit a blog post, but a marketing manager can be assigned to approve any published changes. When the whole team is working directly within a CMS platform, requests and approvals can be made seamlessly, reducing the back-and-forth of external email communication and the risk of a task getting lost in Slack or email notifications. 

CMS portals also help ensure that brand guidelines are automatically adhered to in every new web page, since developers can implement brand colors and logo imagery within the platform itself. Templates and drag-and-drop capabilities are a big part of the redesigned content tools within the most recent version of HCL Digital Experience, and let teams quickly and intuitively build and organize content.  Teams that use CMS portals will still need to have a developer or team of developers to make high-level coding edits that content creators might not know how to do, but the dev team won’t have to manually build every new website change, freeing up their time for higher priority projects. You can deliver time-sensitive news and resources through your site without having to wait on IT. 

How can you find the best enterprise content management software? 

Ultimately, finding the right CMS for your organization is a strategic choice based on how easy the platform is for your team to learn, the unique features one might have that stand out to your team (Do you need strong retail capabilities? Are you a creative agency that needs a visually stunning site?) and the level of design capabilities that you need. Before committing to a CMS, make sure that the features that are a priority to your organization are available and user-friendly, and that the integration and learning curve required isn’t one that’ll overwhelm your team members. If your organization is one that is complex and has multiple systems and backend repositories of data that manage business-critical functions, you need a platform that doesn’t go down and can scale to meet the needs of the business.  

Features of strong content delivery platforms 

Besides the general abilities that content management systems need to include (the ability to create and publish content, add image assets, and add tags to blog posts, for example), it’s worth looking for a content delivery network that offers features such as: 

  • Integrating data and workflows/ your current tech stack 
  • SSO and security that’s working even when the platform is at rest 
  • Tools and an interface that’s intuitive to marketers/content creators
  • Flexible deployment scheduling
  • Role-based user access
  • Reliable, scalable technology 

With these guidelines in mind, content creators can find the CMS that best serves the needs of their organization and manage their content delivery as efficiently as ever. HCL’s Digital Experience is a great place to start if you’re looking for an intuitive, multi-faceted solution. 

Sign up for a free demo workshop.

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The Benefits of Hybrid Cloud and Why it’s a Big Deal

31. Oktober 2020 Posted by Jason Cornell

With more and more enterprise technologies moving to cloud-based deployments it has become increasingly important for organizations to carefully evaluate their current digital experience implementations and formulate a cloud strategy and roadmap to get there to reap the business benefits of cloud for driving transformation, differentiation and ultimately achieving competitive advantage.

While the benefits are getting to cloud are compelling, organizations require flexibility in their cloud journey to minimize the challenges inherent in migrating mission critical workloads to the cloud. Migrating to a public or private cloud can take a lot of time, money and development resources. With HCL Digital Experience’s new hybrid cloud support organizations can exploit the benefits of cloud, maximize the value from their existing on-premise deployment and future proof their digital experience investment. 

New HCL Digital Experience hybrid cloud support enables customers to use their existing on-premise with the game-changing cloud-based content management features — without needing to migrate anything. Magic? No. Revolutionary? Yes. Using Kubernetes, you can now add our new future-leaning cloud features to an on-premises environment without needing to migrate anything to the cloud. 

This new hybrid cloud option brings three major improvements to your on-premises DX environments: 

  1. Content Composer: Create Content in Half the Time  

Deliver content for digital experiences quickly to your audiences. Dramatically improved content-creation tools and a redesigned Content Composer means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface. 

2. Hot DAM! A New (Free) Cloud-Native Digital Asset Manager Included 

A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included at no addition charge.   

3. Experience API: Adaptable, Open APIs: 

A new open API-compliant set of headless REST services enables developers to deliver experiences using modern front-end JavaScript frameworks (Angular, React, Vue etc.). This provides greater agility in blending content, data, and applications.

Upgrading now means that your DX is faster and easier than ever — making your business-critical digital experience more valuable than ever before. Join us at our upcoming annual conference, DX Inspire, to learn more.  

Learn more: https://hclsw.co/dx-inspire-2020

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The 3 Capabilities Your Digital Experience Needs to Offer

28. Oktober 2020 Posted by HCL Digital Experience Team

In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands. 

Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen.  This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization.   

Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not.  A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets.  With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have?  

Data Security and Privacy 

There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms.  The greatest user interface in the world is worthless if it’s not secure from digital threats.   

Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements.   

If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the security measures needed to protect your operations.   

Powerful Content Creation If top-notch security is the essential but often overlooked drummer of a publishing platform, then the content is the virtuoso guitarist.  It’s what stands out most to users, holds them by the hand and ushers them into the experience.  

Crafting an effective brand message and communicating it efficiently relies heavily on how a company is able to facilitate content creation into its platform. A web content management platform should have fully responsive web and app capabilities that are scalable and easily organized.  It needs to gather all the relevant data into a single view that gives employees and staff a seamless and transparent experience.   

And it should provide employees with an intuitive platform that empowers them to become creators themselves, increasing delivery speed and further personalizing the company’s messaging.   HCL Digital Experience’s new, nimble content tools empower business users to create content and experiences without having to pull in developers. And insights and analytics — now included “out of the box” — helps marketers make customer journeys better, leading to dramatic increases in conversions.  

Content is more important than ever, and the ability to quickly build and launch personalized campaign journeys for customers is one of the true differentiators in modern enterprise business.   

Integration, of services and across devices 

Having a secure platform that boosts and distributes creative output must also integrate across channels and devices.  If the vital information coursing through the veins of an organization can’t be shared, viewed and accessed by the people who need it it’s a loss of valuable time.  

It starts with the ability to connect to legacy systems already in place, or any applications that the platform will have to work with.  Employees shouldn’t have to completely re-learn a set of tools to get work done, nor should they be slowed down by a convoluted learning curve that hinders work.  HCL Digital Experience (DX) makes it easy to integrate data and complex back-ends to create unified experiences for business-critical processes. 

A robust platform should feature drag-and-drop integration tools, self-service options, automated data updates and a seamless API manager that work cohesively for users who need to focus on their jobs, not asking IT for tech support.   

Along with a healthy integration of software and tools is the accessibility of devices and locations.  The modern workspace is mobile and doesn’t close its doors at 5pm. Employees need to have all the necessary data at their fingertips no matter where they are, and that data has to be transferable to team members and customers on any device.   

The best content management platforms for enterprise companies should offer trusted security and superior content-creation abilities in an integrated environment.  

Don’t get stuck with a drummer with poor timing or a guitarist who plays out of key.  Combine the best elements in one place you’ll have a successful band playing to a satisfied audience.  

 

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4 Features of a Cloud-Native Digital Experience

27. Oktober 2020 Posted by HCL Digital Experience Team

Hosting a digital enterprise platform on a cloud-native setting sounds like a dream: more speed, agility, scalability, integration, and cost-savings. But is a cloud-native environment so different from a cloud-hosted one, and how do those differences manifest in workflow solutions for enterprise companies?  

Let’s look at what makes a cloud-native digital experience unique, and why the distinctions in capability are important.  

Cloud-native means more than just a digital platform  

Cloud-native describes not just an environment but an approach to design and deployment.  It is a more progressive use of cloud technology that goes beyond the previously accepted benefits — primarily storage and convenience — and features applications designed specifically to run on the cloud.   

By being “native” to the cloud — built for the cloud from day one — these applications have a scale and deployment velocity that can’t be easily matched by on-premise or even cloud hosted platforms.  Enterprise companies that adopt a cloud native system can tap into a digital experience built to thrive in a constantly evolving digital workspace where time matters more than ever.   

Cloud-native is not the same as cloud-hosted 

It could sound obvious, but it’s worth mentioning because understanding the differences between the two systems can help shine a light on the advantages of cloud-native infrastructure.   

Cloud-hosted applications are designed for on-premise environments but are deployed and managed from the cloud by a service provider.  This model was originally born from a desire to save money by shifting premises systems from a capital expense to an operating expense, saving enterprises the added financial burden of capital expense costs.   

A cloud-hosted system is a compromise which combines some aspects of cloud storage and management with legacy systems of security, maintenance and infrastructure.  Cloud-hosted services, however, can still be bogged down by clunky and time-consuming updating protocol and can be more difficult to scale as needed.  Whereas cloud-native services and applications are designed strictly for cloud environments and can respond accordingly.    

How containers and microservices speed up deployment and delivery 

Cloud-native applications are typically made up of microservices packaged in containers.  Sounds simple enough, but it gets a bit trickier from there.  Microservices are a form of software where applications are composed of single-functioning services, allowing for very granular and lightweight operation.  They can do their job without depending on or impacting other applications.  This allows developers to address issues to specific applications without affecting a wider range of operations.   

Containers, which are portable file systems that can hold everything to run an application, such as microservices, are similarly lightweight and isolated.  These two go well together because they are both designed with the intention to do one thing.    

This means that any problems or bugs that may arise within an app can be resolved faster and with greater specificity.  It also means updates can happen for a particular application without needing to wait on a larger system update or overhaul.  In this way cloud-native software can be constantly and specifically improving.   

The benefits of a fluid architecture  

Cloud-native applications and services are being adopted by more enterprises because of the adaptability and flexibility they provide.  The apps are developed to be agile, automated, and easily scaled up or down depending on need.   

The granular nature of microservices and the containers they are held in allows for a more constant and direct response to any issues that pop up, and a continuously updating system that’s more elastic than legacy systems.  

Cloud-native is also a less demanding system as far as infrastructure and maintenance when compared to cloud-hosted or on-premise platforms, which require a greater amount of time and money to service, troubleshoot and update.   

The end result is a digital experience that can match the speed of today’s business environment and keep pace as it inevitably moves faster. Digital experience transformation is more than just prettying up consumer-facing touchpoints. It can be a challenge to combine all the relevant content, information and experiences together in a way that is meaningful to your audiences. HCL Digital Experience is trusted for business-critical digital experiences for when organizations need a platform that is secure, always available, and can scale to meet the needs of the business. 

HCL Digital Experience now allows you to employ a hybrid, cloud-native architecture so administrators can provide new content production and headless API capabilities in existing on-prem environments. No migration required. We offer the broadest cloud-native platform support on the market with recently added support for Azure EKS, speeding up deployment by 10x.

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Actionable insights now part of HCL Digital Experience. From data to experience in an instant

20. Oktober 2020 Posted by Jason Cornell

HCL DX is a proven platform – purpose built and trusted by enterprises worldwide – for the demanding needs of an organization’s business-critical digital experiences. These are more than content sites. Providing a secure personalized experience means integrating content, data, applications and processes from a variety of systems into a singular experience. Doing and delivering all this can be complex – that’s where HCL DX helps. 

Part of the complexity comes from understanding who is on your digital property, what they are doing there, and how you can make the experience better, faster and more personalized with the data you have.  This fall, we are adding seamless integration to powerful new analytics capabilities to our trusted HCL DX platform to help our customers deliver targeted experiences to all of their audiences and can lead to improving conversion rates by 85%.

HCL Unica Discover

HCL Unica Discover is a digital experience analytics platform that empowers Marketers to capture, replay and visualize the individual online user experience.  Now you can easily analyze and optimize your HCL Digital Experience customer journeys with the following capabilities from Unica Discover:

  • Struggle Resolution: Detect and address user struggle in real time with session replays
  • Behavior Insights: Improve user experiences through capturing and analyzing behavioral data
  • Business Impact Analytics: Gain better visibility into business impact and opportunities for improvement.

This also provides a more complete and actionable view of the customer journey across all your digital channels.  This helps to ensure a consistent experience, every time, driving better conversion rates, customer satisfaction, and customer retention. 

Google Analytics

Google Analytics (GA) is a web analytics service that helps marketers track, report and analyze in-depth detail about website visitors.  HCL DX has streamlined the configuration setup with GA to save time and development resources.  Now Marketers have the insight they need to make better decisions, and share the right content, to the right audience improving the customer experience.

All the insights, none of the complications

With streamlined access to these insights within HCL DX, our clients will have the information they need to be able to act quickly and create optimized experiences for their audiences. These new analytics capabilities, coupled with the intuitive content creation tools released this summer, will dramatically improve time to market. Better insights. Rich tools. Amazing results.

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Why Video is More Essential Now than Ever in the Digital Workplace

8. Oktober 2020 Posted by Dan Allen

As more and more teams are working remotely in digital workplaces, making news and content immediately accessible is more important than ever to both companies and their employees. The way we consume and communicate information has changed dramatically and the value of video has become even more apparent as a vehicle for dissemination. In fact, studies show that  67% of people understand information better when it’s communicated visually, and younger workers are twice as likely to prefer visual communications than their counterparts. 

Not only do employees prefer video for content delivery, visual content can be more easily absorbed and understood. So, when you need to convey important messages and information, video is not only preferred, it is more efficient. It should be no surprise that video has completely transformed our content consumption habits both at work and at home.  

Rise of the remote worker 

Even before the COVID-19 pandemic, the number of remote workers increased 159% over the past decade, due in part to the ongoing digital workplace transition. The pandemic has accelerated this trend and poses significant communication challenges for companies. With a highly dispersed workforce on-demand video communication delivers an incredible advantage.  

Keeping employees engaged and productive with minimal face-to-face interaction has become more challenging. “ As many as a third (36%) of employees say their motivation levels have been affected by poor company-wide communications.” Long corporate emails turn off many employees and go unread. Video provides multi-sensory engagement and also more closely replicates being in the same room with your colleague. Videos can help close the communications gap for your remote workforce. 

Get and keep your employee’s attention 

Only 40% of employees report that they are well informed about their company’s goals, strategies, and tactics,” according to the Harvard Business review. How can we expect employees to be motivated and productive if they don’t know what’s going on? How much information is actually being consumed and understood? Forrester Research study indicates that employees are 75% more likely to watch a video than read text. Video is preferred because it provides a more human, personal touch. 

Building or shifting the company culture is another major challenge, especially when transitioning to a digital workplace. The employee intranet is a crucial component and when it comes to promoting your company culture, on-demand video should be an integral part of your strategy.  Whether delivering employee on-boarding and training, organizational announcements, tutorials, product announcements and recording live-streaming events, video ensures a consistent experience — both in terms of delivery and information. It also affords the opportunity to capture insights regarding your audience. Viewership and engagement metrics can also help guide the process and direct the company to the type of content and information employees pay attention to and value most.  

Aintranet experience that employees love 

Originally an intranet portal was simply an internal homepage to share news and information, principally a corporate bulletin board. Now it’s considered an essential element of a modern digital workplace to promote genuine dialog, facilitate employee self-service, deliver eLearning, and act as a gateway to business applications. Additionally, in-video quizzes and polls can help capture employees’ attention. 

If you need to learn how to do something quickly, where do you turn? YouTube of course. Because YouTube has an unbelievable library of how-to videos to easily guide you through any problem. Employee intranet portals should adopt the same approach – utilizing video-based guides to portal services and applications. This approach will shorten the learning curve for new hires and also promote a self-service culture. 

Empowering employees and saving money 

Saving time and money is also part of the equation. eLearning videos, rather than classroom training, can help reduce trainer costs, travel dollars and travel time while also providing employees scheduling flexibility.  

Employee self-service (ESS) portals can help reduce administrative overhead, while at the same time, keeping personal information more up to date. From speeding up on-boarding of new hires, requesting time off or rolling out new employee benefits, ESS can be an effective tool to increase employee empowerment and satisfaction. Incorporating on-demand videos to explain benefit packages or provide a how-to reference guide are crucial to successful self-service portals. There is also value in enabling employees to create, upload, and edit videos to enhance employee engagement and create a stronger sense of ownership. 

Meeting the digital workplace challenge 

Your digital workplace plans should align with your business goals and provide your employees with an environment and work tools focused on productivity and collaboration. Creating a high-performing workforce should be at the core of your strategy. To support a high-performing workforce you need an employee intranet portal to streamline communication, deliver business applications and drive cultural change.  

Since nothing communicates quite like video, build a video library, accessible from your intranet portal, to help support and speed up your digital transformation. Use your internal experts to share their insight or give your executive team a forum for sharing company announcements, goals and successes. Video has gone from nice-to-have to absolutely essential for supporting your digital transformation.  

Learn more about on-demand video by joining our webinar with Kaltura on October 27th titled: “On-Demand Video and How It Can Be the Key to Improving Digital Experiences” 


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What Are Kubernetes and Docker? And Why Should They Be Part of Your Digital Solution?

2. September 2020 Posted by HCL Digital Experience Team

Developers are becoming increasingly used to hearing the names Kubernetes and Docker in conjunction with one another. They’re both technologies associated with containers (packages of software that include all of the parts required to run an app, like the code and system libraries), but a common misconception is that they’re competing solutions. Developers might be familiar with “Kubernetes vs. Docker” discussions when, in fact, using Kubernetes with Docker is an excellent method of running containerized applications. But to understand what that means, we first have to look at what each platform does separately. 

What Does Docker do? 

Docker is currently the most popular container platform. In this context, containers are the solution to a classic developer dilemma: Often developers will write code that works perfectly well on their own machine, but fails when they try to implement it into the program it needs to live in. Containers are the solution to this dilemma  developers can package their code into one cohesive container image, which can then be run on any computer that also hosts a container platform.  

30% of enterprise companies use Docker, and that number is steadily rising. If a developer can benefit from containerization, chances are they’ll look to Docker for their solution. 

So, What Does Kubernetes Do, and How are They Related? 

Now that you have a grasp on what Docker does and why it’s an important tool to be aware of, the first thing that’s important to understand about the Docker/Kubernetes relationship is that the two technologies serve fundamentally different purposes. As the Container Journal nicely put it, “Kubernetes takes containerization technology  and turns it up to 11.”  

Kubernetes arrived as a solution to the next conundrum that comes with containerization: Now that the containers exist, how can they be organized? If Docker is in charge of packaging and distributing an application, Kubernetes is in charge of scaling and monitoring those apps. The tech solution combines containers that make up an application into intuitive groups for easy management and searchability. 

The Kubernetes architecture allows for development teams to remain agile and flexible in a rapidly evolving digital landscape where agility and adaptability are increasingly vital to standing out amidst your competitors.  

It is possible to use Docker without Kubernetes, although it’s not recommended for any organizations that hope to scale their apps and ensure that they’re easily available to as many interested users as possible. Conversely, is possible to use Kubernetes with another containerization solution, but as Docker has established itself as the premier app container solution, the Docker/Kubernetes combo remains the best integration on the market. 

solution that utilizes the Docker and Kubernetes pairing will save development teams hours of time, as the tech pairing allows apps to be installed in the cloud or on the premises in minutes, rather than days. 

Find out more hereJoin our webinar called “Getting Started with Containers,” or watch it on-demand.  

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