Posts Tagged: ‘hcl dx’

Take Your HCL Digital Experience Deployment to Your Cloud of Choice with HCL Now

4. Juli 2022 Posted by HCL Digital Experience Team

HCL is excited to announce the availability of HCL Digital Experience (DX) on the HCL Now cloud-native-as-a-service platform. With this offering you can have your digital experience solutions managed on a cloud of your choice. This means you can focus on achieving business results faster, while reducing time building and managing systems and ensuring the highest security and reliability.

HCL Now is HCL’s SLA-based cloud service management platform, with built-in security and compliance and includes ongoing maintenance and upgrades to the latest releases of HCL software. The platform delivers:

  • Enterprise grade availability, scalability and flexibility, and is built from the ground up as cloud-native 
  • Experts on demand: Reduce risk, cost and time to production as you move to Kubernetes cloud-native deployments with our cloud and product experts 
  • Dedicated, single-tenant infrastructure instances — you decide when to schedule your deployment upgrades and fixes

HCL Digital Experience on HCL Now has three components:

  1. HCL Digital Experience cloud-native license: See this blog for more information   
  2. Infrastructure as a service: Dedicated single-tenant hosting for your software and data, provisioned on your choice of cloud provider: Google Cloud Platform, Amazon Web Services, or Azure
  3. Managed services: Assistance to migrate your on-prem deployment to cloud-native with HCL cloud and DX product experts — this includes ongoing maintenance and upgrades to the latest DX releases

With HCL DX on HCL Now, customers can have their existing DX solutions managed on the HCL Now managed hosted platform, with guidance and services provided by HCL Cloud and DX operations experts. DX customers deployed to HCL Now retain control of their deployments and upgrade schedules and gain the benefits of the HCL Now platform including cloud security, scalability, 99.9% SLA uptime, compliance elements such as ISO27000, monitoring and alerting, and more.

To learn more about moving your HCL DX deployment or establishing new experiences on HCL Now please visit hcltechsw.com/hcl-now or contact your HCL Sales representative or Business Partner.

Thank you.
HCL DX Product Team

Disclaimer – HCL’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at HCL’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard HCL benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multi programming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results like those stated here.    

 

 

Introducing New HCL Digital Experience Cloud-Native 9.5 Bundle with User Session Pricing

2. Juni 2022 Posted by HCL Digital Experience Team

HCL Digital Experience v9.5 is a powerful digital experience platform optimized for deployment to Kubernetes container environments. With the HCL Digital Experience 9.5 Container Update CF202  release, a new cloud-friendly subscription pricing model and download is available. HCL Digital Experience v9.5 Cloud Native is a subscription pricing approach that aligns with cloud vendor consumption pricing practices.  It considerably simplifies how customers license DX 9.5 software for development, test and production, enables more predictable costs and easier consumption reporting. This model provides a consumption-centric rather than a capacity-centric approach to subscription licensing. Under this new model, customers select the number of user sessions to be consumed in their DX sites over a 12-month period. The HCL Digital Experience Cloud Native v9.5 subscription pricing model offers graduated tier-based pricing, with lower costs at each tier as user session quantities increase. This means you only pay for what you use.

Digital Experience User Sessions

As interactions with end users become increasingly “digital-first,” adding capability at scale to drive targeted, productive digital experiences that expand audiences and conversion rates is the name of the game. Digital Experience platform managers continually monitor user session levels, that is, the volume of web user sessions, and plan for capacity to support user traffic in their DX sites.

A “user session” is defined as the number of web sessions or other online interactions by anonymous or authenticated users interacting with HCL Digital Experience sites.  DX administrators can use standard web analytics packages such as Google Analytics to track user sessions consumed in DX sites.  See the Digital Experience Help Center topic Integrate Google Analytics with HCL Digital Experience for more information.

Digital Experience Cloud-Native v9.5 Subscription Tiers

The Digital Experience Cloud Native v9.5 pricing model offers allocations of user sessions in tiers that are consumed over an annual period.  For example, if the number of user sessions used across an organization’s DX sites deployed to Kubernetes would total to 2 million annually, HCL Digital Experience Cloud Native v9.5 “Tier 2” would be selected.  Each DX Cloud Native v9.5 tier includes an allocation of virtual processor core (VPCs) supporting production deployments according to pod CPU requirements for Digital Experience v9.5 cloud-native components. And under this pricing model, deployments to non-production, test, staging or developer environments are unlimited, offering greater flexibility and value to organizations moving to Kubernetes platforms.

HCL Digital Experience Cloud-Native v9.5 term pricing is also used for deployments to the HCL Now platform. HCL Now provides managed hosting services on dedicated, secure cloud container environments.  Hosting and management services offered can be found in the HCL Digital Experience on HCL Now Service description on the HCL Software License Agreement site.

Continuing to Use PVU-Based Licensing

With this announcement, there is no change to the existing PVU-based software pricing. Existing PVU pricing and parts are calculated according to the computing power of the hardware made available to the software operations, defined as Processor Value Unit (PVU) pricing. PVU pricing terms are outlined in applicable HCL Software License Agreement documents.  To determine the PVU costs for target hardware, HCL Software publishes HCL Software Processor Value Unit for Distributed Software and Capacity Counting Rules, along with an online PVU License Calculator tool.

Stay Informed!

To take advantage of his new pricing, please contact your HCL sales representative or BP. For more information about DX:  

  • Subscribe to the latest HCL DX news, interact with peer and HCL practitioners in the HCL DX Q&A forums
  • Access DX training materials in the HCL Software Academy
  • Take a test drive of HCL Digital Experience 9.5 from the HCL SoFy platform
  • Enroll in a complementary HCL Accelerator program for expert guidance to modernize, upgrade and maximize the business and technical value of your Digital Experience solutions

Thank you
HCL DX Product Team

Disclaimer: HCL’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at HCL’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard HCL benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multi programming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results like those stated here.   

The Banking Industry Is Being Totally Disrupted. Are You Ready to Solve These Challenges?

9. Januar 2022 Posted by HCL Digital Experience Team

Dramatic digital transformation requires innovative solutions. Learn what you need for a digital experience platform to succeed.

A digital revolution is reshaping banking and transforming how nearly everyone deals with their finances.  According to a study of digital banking attitudes, which surveyed 1,500 consumers, four in five customers prefer to manage their finances digitally, while roughly eight in 10 handle their banking activities from a smartphone and/or laptop/desktop.

Clearly the days of patiently waiting in line at the local branch to start a mortgage application process, invest in a money-market account, or get a transaction receipt are over. Customers nowadays are making deposits, transferring money (sometimes accompanied by animated GIFs), applying for loans, and tracking every detail of their finances from wherever they are at all times of the day. There are also new companies shaking up the industry overall. From app-controlled stock trading to financial “institutions” that have no brick-and-mortar presence at all. It should be no surprise that digital banking is here to stay.

What remains unclear is how banks and even new startups can best meet the challenges posed by such dramatic digital transformation. Doing so means incorporating new digital technologies and satisfying rising customer expectations, all while maintaining profits amid a landscape of fierce competition and innovation. And the rock-solid level of security required for any financial transaction is paramount.  

Banks face major challenges today. Not only have core banking activities gone digital, but institutions from adjacent industries are now embedding banking products into their offerings (think Facebook, Venmo, Affirm, Acorns, etc.), blurring the lines of what is and isn’t a bank.

The challenges facing banking institutions are varied and urgent:

New customer expectations. Banks are competing not just with other banks, but with every company in every industry that gives customers a fully engaging user experience. Customers expect their banking to be as personalized and convenient as shopping online or streaming a show on a mobile device. Providing banking tools on a dynamic interface is a crucial ingredient to connecting with customers who have grown accustomed to such features.

With HCL DX companies can deliver such experiences using out of the box low code tools that open up the development process to non-specialists, speeding time to market, maximizing the innovation cycle for IT & Dev teams and creating more diverse and powerful user experiences across multiple channels.

Legacy applications and systems and the need to scale. Adapting is hard especially when the systems are old. The financial sector still relies on very outdated systems, which endangers daily commerce, makes implementing new tools difficult, and puts a heavy load on the decreasing number of specialists who can fix issues for technology designed 60 years ago. Being able to deploy your digital experience solution wherever and however you want is key.

HCL DX works with any on-premises, hybrid, or cloud-native solution, making it easy to customize the environment and meet the specific needs and business goals of banking institutions. This flexibility enables remote operations, allows for portions of your data to be kept on-prem, if needed, and speeds up the automation that powers time to market of new products, providing scalability.

HCL DX also integrates with more out-of-the-box solutions and technology than any other DXP in the market, including legacy systems. This means that you can preserve the value of your existing investments, while modernizing the user-facing data, systems, and processes.

Ever-more-urgent security concerns and regulations. A modern banking environment faces security risks unprecedented to the industry. A single institution may have thousands, if not hundreds of thousands of linked computers and devices in its network, and that doesn’t even include the social, cloud, and mobile channels in the mix. In 2021, a bank’s reputation is based on keeping an attack at bay. Maintaining security on such a large scale is essential.

With HCL DX security is baked into its DNA. Rules-based and customizable security ensures petabytes of sensitive data is kept secure every day.  Features include end-to-end encryption, multi-level authentication, and role-based access that allows for total control over access to data.  HCL DX even has NSA-level security protocols, helping deliver the trust that’s needed in those financial moments that really matter.

Data silos slow productivity. Banking is rife with divided departments and isolated systems, reflecting the vast offerings most institutions provide, including retail services, loans and financing, financial planning and investing, insurance, retirement planning, and more. When key information across these services can’t be shared with ease or speed, customers get frustrated and may take their business elsewhere.  The right digital experience platform is one that is tried and trusted to bring all these legacy backend systems together into a seamless experience on the consumer end. Closing the gap between back-end data to the digital touchpoints being engaged with helps drive both efficiency and growth.

HCL DX provides over 2,000 APIs that connect your data, applications, and processes seamlessly, with an architecture built for more than just websites. Being able to build custom apps more quickly and support more digital channels that can be accessed over multiple experiences is where HCL DX excels.

For institutions looking to address issues of data integration, user expectations, rising security risks and new tech adoption, a DX platform can offer a unique toolkit of solutions. HCL DX brings key functionality to an industry serving an evolving customer-base with systems in need of an upgrade. HCL DX is designed specifically to meet the business-critical needs facing banks today, with a range of capabilities suited for this next era of banking.

The HCL DX platform is trusted by financial institutions around the world and has helped improve their customers’ journeys. Here are a few success highlights:

  • HCL DX provided highly secure support to an online banking institution that needed help developing stronger user authentication, delivering a 50% faster time in delivering sleek transactions  
  • The platform helped a financial institution to refresh and redesign its mobile capabilities to make its customer experience more robust and responsive, leading to a 40% increase in self-service mortgage application conversations 
  • HCL DX improved the functions of web services and product portals for a global bank looking to better cater to partners across banking services, leading to 24% increase in revenue

A digital experience platform can help resolve many of the business-critical challenges facing banks today. But only HCL’s DX platform resolves these issues with a combination of speed, flexibility, and out-of-the-box efficiency built to handle modern banking needs.

For more information on HCL DX click here.   

The Path to a Successful Customer Experience: Making DXP Integration Easier

23. November 2021 Posted by Marci Maddox

A retailer needed an information-rich experience that would attract and engage online customers to grow its business. A bank sought to provide its members with mobile access to account and product insights, but its complex technology environment stood in the way. A health insurance provider wanted to connect its clients to physician information and answer member questions online to minimize long wait times on voice calls.

Do these challenges sound familiar? A common thread is the need to easily connect data from multiple, disparate systems with a digital experience platform (DXP) to improve the customer experience. Attaining this connectivity across business systems is challenging. Today’s agile DXP delivers the tools to make integration easier, effectively enabling a data-driven enterprise.

Connecting back-end systems and data to the front-end customer experience 

The focus on improving the customer experience is nothing new. But the ease with which systems can be integrated and data shared to solve problems and influence audiences is now a reality. Modern DXPs designed with an API-first approach can easily connect back-end systems to front-end customer experiences. Studies indicate that digital transformation focused on customer experience is yielding clear returns in business value. In a recent IDC survey, 61% of respondents saw at least a 5X return on customer experience investments, and 78% said data plays a very significant role in the experience an organization provides.  

Designing and delivering engaging customer experiences is often only as strong as the data integration that feeds it. The migration to cloud-based solutions continues to be a significant enabler in advancing integration and digital transformation. IDC found that 27% of organizations recognize the integration and app development capabilities of their cloud platform are critical components of their digital transformation plans. The ability to access and reuse content from across the ecosystem extends the life of data and adds value to the engagement. 

Connecting the dots between a personalized experience and the data that drives it can have a positive impact on revenue and customer satisfaction. Imagine an ERP and CRM integration with the DXP that provides a transparent view into regionally available inventory, with personalized pricing and a link to a support knowledge base for any questions. With proactive surfacing of data from multiple integrated systems into one digital experience, the customer is empowered to complete the transaction faster and likely with higher satisfaction.

Data integration drives greater business productivity and efficiency 

Data is one of the most powerful instruments in personalization and customer-based problem solving. Aggregating data access across systems increases the value of the information, and it minimizes the duplication of work and the risk of errors in independently capturing data. Integrations between the digital experience and back-end systems can also automatically keep content in sync without requiring a content author or administrator to be involved.

The more democratized content contribution becomes across the organization, the greater the need for an agile DXP. A codeless design interface with integrated components allows content to be kept current, while sharing it across multiple channels to reach a wide range of stakeholders cost effectively. Managing the ever-changing content experiences becomes a complex blending of data, assembled in real time based on device specifications or user preferences. With business teams wanting a more holistic view of the customer, data transparency and information sharing is fast becoming the gold standard.

The opportunities that arise when back-end data is connected to the customer experience include: 

  • Empowering collaboration among distributed content authors, designers, and developers with minimized reliance on IT 
  • Supporting first-party data collection with fully integrated security controls and permission-based access 
  • Making it easier to create and publish content via integrated solution accelerators 
  • Allowing customers to access real-time product information and account details

DXPs deliver seamless and flexible cost-effective integration

The digital enterprise depends on technology that provides maximum scalability, flexibility, and portability to accommodate future unknowns. With the right DXP, IT is given many levers to enable greater business agility while minimizing the cost of deployment, upgrades, integrations, and customizations. Enterprise-class DXPs offer a broad set of connectors, templates, plug-ins, and APIs giving developers a choice in how to deliver data faster and respond more quickly to business requests. There also are other benefits:  

  • Solution architects can more easily accommodate an agile DXP into their existing tech stack 
  • IT can ensure data security, regional data residency, and industry compliance mandates are met
  • Back-end developers can fully utilize APIs to provide administrative, data and delivery actions
  • Front-end developers can use expanded JavaScript frameworks, GraphQL, and microservices to build supportable custom designed experiences 

Meeting the transformational challenge 

Integration is fundamental to a successful DXP deployment and is important to achieving the next level of digital transformation. A modern DXP should facilitate data and system connectivity, enabling businesses to digitize operations, deliver connected customer experiences, and gather actionable customer insights. When reengineering the customer experience, consider an integrated system environment that delivers flexibility, scalability, and decentralized content creation. Planning should equally focus on both the customer experience layer and the operational model necessary to achieve success.

DX Transform Was … Truly Transformative

17. November 2021 Posted by Demetrios Nerris

Liz Miller, Principal Analyst from Constellation Research, kicked everything off as moderator and introduced HCL’s Gary Schoch and Becky Creighton’s session which gave a wide-ranging overview of all the “superpowers” that a successful digital experience should have. A DXP must be more than just a website and its content. A powerful one offers an experience that delivers the “moments that matter” and delivers trust. Trust is created when a person’s digital experience is personalized, secure, empathetic (culturally and regionally tailored) and seamless.

Customers’ interactions and personalized actions should connect them to the information and expertise essential to getting the help or services they need. This requires a way to close the gap between all the data in the back end to the digital touchpoints and the experiences people engage with.

When you can close this gap your company improves efficiency, fosters innovation, and, ultimately, drives growth.

How does an organization do this, and what are the moments that really matter (and why does that matter)? Watch the replay

Why Your Business Should Care About Cloud-Native

Liz Miller from Constellation Research led a compelling, lively conversation with analysts and executives around the value of cloud to today’s organizations. The roundtable explored what the business value is of cloud, as it relates to digital experiences, and who the key stakeholders are now. These experts laid out the challenges facing us in today’s world and showed us how new ways of working require the agility and mobility that cloud provides. They dived into how cloud infrastructure and cloud-native solutions help untether organizations from IT and concerns and bottlenecks — which provides corporate agility and frees the business up to focus on innovation and differentiation.

IDC’s Research Director Marci Maddox then told us something staggering. In 2020, 60% of the world’s almost 8 billion people were online. That’s a lot of traffic! And 40% of the world’s organization saw massive spikes — and some sites just couldn’t handle it. IDC conducted a survey that found that 70% of organizations with digital experiences prefer a cloud-native solution. Why? Resiliency, scale, and uptime. All of which lead to building the required confidence and trust in your brand.

Dave Torres, a DX and commerce executive from Perficient, explained that cloud turns IT into the part of the organization that can more easily say “yes” rather than “no.” Organizations are no longer hampered by systems that can’t stay up — and business processes can be better automated and updates more spontaneous. Google’s Rodrigo Rocha added that cloud empowers organizations to focus on the key needs of the business and the marketplace, rather than worrying about infrastructure.

How does cloud power digital experiences and the “moments that matter”? By empowering companies to put their essential systems and processes everywhere — online and mobile — means they can act, react, and communicate at scale to their customers, constituents, and partners. Hybrid cloud, also a big boon for business, allows organizations to update and modernize existing applications and processes, without having to rewrite or redo them.Besides who, what, why, how of work, the other crucial thing which could help solve for is data. Over the last 5 years, we will have two and a half times the amount of data — a stunning 180 zettabytes — that we’ve seen in the past 10.  Data needs to not be in silos for organizations to be successful. All backend systems and processes (even from external partners and the surrounding ecosystems) need to be woven together to create seamless experience on the front-end. And mobile devices allow us to have access, in our hands, to all this vital data we need to live daily lives.

“Over the next 5 years, we will have two and half times the amount of data — a stunning 180 zettabytes — than we’ve seen in the past 10.” 

But what are the KPIs of digital transformation? What are the shared, agreed-upon measures of success? Listen to the replay now to find out

How to Transform a Multi-Billion-Dollar Company 

During the hot season in Dubai — where it’s very very hot — people seek the cool comfort of air-conditioned malls.  Al-Futtaim provides these essential services and technology and used HCL Digital Experience to digitize and scale its entire business and establish its powerful digital footprint. It uses its digital experiences to grow brand awareness, reach its customers, power its e-commerce business, and reach powerfully successful business results. Heman Dhagai, the head of engineering, described the need for a digital solution to be affordable, robust, flexible, and cloud-native. HCL Digital Experience was key to Al-Futtaim’s digital transformation.

How does a company with 33,000 employees in 20 countries with multiple lines of business not drown in chaos?  

How was Al-Futtaim able to satisfy the traditional sides of the business, while growing and evolving its expanding digital organization? What are the virtual portals that were key to success? What caused the scenario where it required going back to the drawing board? How did the solution serve all the different businesses within the organization, and how did it help make each business unit better at doing their jobs? Arjit Bose, solutions architect, breaks it down and explains the tangible strategies and tactics this global enterprise used to transform its entire operation. Watch the replay here

Enter the Customer Experience Studio 

We all agree, now more than ever, how crucial digital transformation is, and how digital experiences are at the center of this journey. The Customer Experience Studio is what we have developed to help organizations do things differently. Listen to the replay, to hear how the collective digital agency and digital consulting experience (275 years of it!) at HCL can help our customers — hands-on — reach integration, digitization, and true transformation.

We want to put our ideas to work for you by creating a free, 100% personalized strategy for your business — sign up for our DX Accelerator program today. Let’s build a plan for future success!

SIGN UP NOW

Your Digital Experience Should Evolve with You

15. Februar 2021 Posted by Kirsten Kelley

With deep integrations and a history of rock-solid reliability, see how HCL Digital Experience has evolved into the industry’s most robust cloud-native platform

As some of our top global digital agency firm just told us, “it’s much harder for industry DX platforms that support the anonymous user experience and then try to bridge into the known user experience that integrates everything “behind the login”. HCL DX at the core shines bringing all those applications and processes to life with relevant content that completes the customer journey”


It has been only 18 months since HCL acquired IBM Digital Experience, the longtime DX platform leader across every analyst report in this space. We are incredibly proud of the progress we have made in advancing the technology to new heights — making the user experience more intuitive, provided modern tools for developers, and giving administrators more flexible options to deploy new capabilities 10x faster than before — using their on-premises environment, in the cloud, or even through a hybrid cloud environment. We have come a long way, and the journey continues! When you are a leader, the competition can get fierce. Here, we set the record straight:

REALITY: Far from it. Our proven legacy in digital experience for decades has established deep trust from prospects and customers alike. Our eye for innovation has not been stifled as a result of our traditional systems and has in fact been accelerated since joining HCL. In the last 18 months, we have increased our engineering headcount by triple digits worldwide, and this trend will continue as we look to continue to build innovation our clients need. We have undertaken a continuous delivery model and have delivered 11 new releases since July 2019 and we have been recognized as the LEADER in the SPARK Matrix for DXP.

REALITY: Wrong! We have recently invested in more intuitive and efficient ways for our customers to build and manage content, but that’s not limiting our investments overall. Our product roadmap spans all of the key tenants of a true DXP. From firms like PennVet who are using DX and Unica’s marketing capabilities to advance their customer experience to a major pharmaceutical company driving billions in revenue through a robust DX powered Commerce experience! Some of the capabilities we have been developing and have planned include:

  1. Deep analytics: New integrated analytics from Unica Discover provide struggle detection, compliance and behavioral insights to help improve customer journeys. Plus, we have added integration with Google Analytics 360, offering insights to help teams optimize user experiences and improve conversions.
  2. Advanced e-commerce capabilities: Customers can streamline their digital engagement to support a comprehensive Commerce experience especially in the authenticated realm of b2b and b2b2c business models with HCL DX + HCL Commerce, and new CMS/DAM to create purposeful experiences that support the complex relationships of b2b and b2bc.
  3. Multi experience application development: Internal development teams shouldn’t have to be experts on iOS, Android, or any available platform. Developers can manage a single deployment and deliver across any digital touchpoint or device — even wearables and kiosks — with best-in class UX.


REALITY: Completely false! Many of our customers have made deep investments to develop a robust, secure, flexible on-premises solution. We will continue to support and expand capabilities for these customers. With that being said, we also provide the opportunity for these customers to expand their footprint (when they are ready) and move to the cloud. With our latest release, HCL DX provides the broadest cloud-native platform in the market, with support for Docker and Kubernetes, OpenShift, Amazon EKS, Azure AKS and Google GKE — and more to follow. With our latest hybrid deployment model, existing customers can access the latest cloud capabilities without needing to migrate their entire deployment. This offers the flexibility to keep current investments in our customers on-prem deployments who wish to keep their secured experiences within their data centers, while accessing new features in the cloud as they are ready. It’s all about choice. Further, HCL DX is now also available in SoFy, which will dramatically accelerate software deployment from weeks to minutes. Now, customers can test integrations with multiple HCL software products in the SoFy sandbox, such as Commerce and Unica, and use this as a virtual POC. Customers have the opportunity to create and deploy powerful websites in a cloud environment or continue to develop and deploy through their on-premises solution. We offer flexibility — while also helping preserve existing investments.

REALITY: Not anymore. In the past 18 months, we have made significant investments in our practitioner tools and the platform now enables teams to easily create, manage, and publish content. From a completely reimagined and modernized content authoring experiencer, to an intuitive DAM (which is free to HCL DX customers unlike our competition) with video integration, we have taken the UI to another level. Freedom Mortgage uses HCL DX extensively for multiple use cases and business users are able to create content in minutes! We are helping customers accelerate production of persuasive content to engage their audiences.

BOTTOM LINE: If your organization uses HCL Digital Experience to manage the intersection between data, content, applications and processes, it means that you’ve chosen the digital experience platform that listens closely to customer needs, stays in lock-step with what’s going on in the market, and has the vision and technology to stay one step ahead of the pack. To take advantage of all the new features and join us on our journey, talk to us.

Schedule a Workshop

You know HCL DX. You know Portal and WCM.

11. Februar 2021 Posted by Kirsten Kelley

Since joining HCL, we’ve shipped 11 new releases of Digital Experience based on your input to better enable business-critical digital experiences.

Whether you are a Developer, Architect, Release Manager, or Product Owner involved with your DX projects, we need your experience and expertise.

HCL is inviting our DX customers to participate in targeted virtual design-thinking workshops to share ideas for the Digital Experience roadmap in 2022 and beyond!

During our live, interactive two-hour session, we will cover:

  1. What we are working on for 2021
  2. Tell us what’s working and what’s not in your current deployment
  3. Give input on the core components you’d like to see in the roadmap
  4. Provide ideas for the next wave of product and ecosystem innovation
  5. Connect with the HCL Product Management, HCL Technical, and HCL Development teams

The #DXInspire Jams will be held on March 9th and 11th for the EMEA time zones, and March 16th and 18th for the NA/LATAM time zones.

Since space in the workshops is limited, if you are interested in joining us please sign the form today and we will follow up with the meeting details.  Help shape the future of your HCL DX!

We look forward to meeting.

Join HCL DX Inspire Jams

Deploy Cloud-Native HCL Digital Experience — in Minutes — with HCL SoFy

13. Januar 2021 Posted by Jason Cornell

Cloud-native adoption can seem complex and daunting — but it doesn’t have to be. Digital experience platforms that connect and integrate some or all parts of your enterprise require thoughtful planning, organization and testing to successfully make a cloud-native transition. The benefits to adopting a cloud-native approach, however, are huge. From reducing your total cost of ownership (TCO) to speeding up the development process and delivering experiences during peak times without service interruptions, adopting cloud will accelerate business processes, improve system reliability, and preserve the value of your investments. 

With HCL SoFy you can dramatically simplify and accelerate a cloud-native deployment of HCL Digital Experience … it will take about the same amount of time it takes to make a cup of coffee(!).  You can also connect other HCL products and services in just a few clicks — and discover the native synergies within HCL’s family of products — in a cloud-native environment. 

Testing New Possibilities 

Deploying HCL Digital Experience cloud-natively in minutes may sound too good to be true, but HCL SoFy makes it easy. HCL SoFy paves the way for rapid testing and prototyping cycles that enable organizations to speed cloud-native adoption, reduce TCO, auto scale services based on demand, and even accelerate the deployment of your feature pipeline keeping organizations ahead of competitors. 

HCL SoFy enables organizations to quickly assess and test cloud-native strategies to see what best fits adoption plans. It also helps organizations quickly gain the expertise to successfully adopt cloud-native and establish an understanding of what is required to make a transition to a cloud-native environment.  Using HCL Sofy, businesses can gain valuable insights to help plan cloud-native adoption transitions based on hands-on expertise and real-world scenarios. 

Watch this video to learn more.

Taking the Guesswork Out 

The move to cloud-native solutions has many benefits but getting started and assessing the differences in implementation (compared to an on-premises installations) has historically stopped many organizations from taking the plunge.

Learning how to transition your HCL Digital Experience platform to a cloud-native deployment using container, Kubernetes and microservices technologies used to be painful, but, now with HCL SoFy, it’s much easier to understand, plan and take the guesswork out of making the cloud-native transition. With HCL SoFy, you can also connect other HCL products — such as HCL Unica and HCL Commerce — to provide a world-class experience to your customers with just a few clicks. 

Tell Me More 

HCL is not only committed to providing the latest cloud-native technology, but also to helping organizations successfully transform to being entirely cloud-native. Learn more about how you can take advantage of HCL SoFy’s powerful features with HCL Digital Experience by registering to see it in action in a short webinar and live demo or through scheduling a free personalized workshop where our team can help you get started. 

Register Today Schedule a Workshop

Six Ways to Ensure Your Digital Experience Is Excellent. In a Digital-Focused World, Make Sure You’re Working With the Best

12. Januar 2021 Posted by Demetrios Nerris

A digital experience takes place when a customer has an interaction with an organization exclusively through digital technology. The world was already heading in an increasingly digital direction, but in the wake of COVID-19, as more and more teams and organizations have been working remotely and relying on technology to power their workflows, a strong digital customer experience has never been more imperative. What are some steps you can take right now to maximize your digital experiences? 

  1. Invest in strong customer experience software

In order to ensure that they’re providing the best possible customer experience (or CX), companies need to prioritize their customer experience platform — cheaper one-trick-pony solutions won’t cut it. A strong CX platform will offer personalized options to the customer, ensure that their information is secure, and offer quick and reliable self-service when needed. Advanced data collection and machine learning personalization solutions included in a CX platform make a well-rounded solution crucial to invest in.

      2. Provide a secure platform

When providing secure personal information such as a bank account or patient ID, customers need to be sure that private and personally identifiable information is handled safely and securely. Though customers are generally willing and enthusiastic to engage in convenient digital experiences, the major data breaches of recent years still leave plenty of consumers understandably skittish about providing organizations with personal info. According to data gathered by Lift361, “strong security increases overall customer satisfaction from 13% to 40%, and customers have shown they are willing to spend more with companies they trust to protect their privacy and data.” Ensure that your tech has personal security measures in place and be transparent with users and prospects about just how safe they can feel using your platform.

HCL Digital Experience is one of the most secure solutions out there, trusted by 8 out of 10 of the world’s largest banks

 

      3. Make sure your solution “plays well with others”

Excellent digital experiences are ones where the user- or customer-facing experience may look and feel simple — but the back-end systems and processes might actually be very complex. Think databases of health and patient data, bank and financial transactions and accounts, government entities who need to share information or resources. These are the kind of transactions millions of people rely on every day to get about their daily lives. And many of the back-end systems are legacy systems — or don’t run in the same operational ways and business processes as others.  Being able to bring these disparate and varied pieces together and deliver a unified, seamless, and even single-sign-on experience is what separates success and customer satisfaction and confidence from brand erosion and mass exodus to a competitor. Learn more about what to look for when you need to digitize business-critical processes here.

Another part of complexity that comes with delivering digital experiences is understanding who’s visiting and what they are doing. This data is part of what you need to know before you can deliver better, faster personalized experiences. The best solutions have analytics included, so that you can analyze and optimize with tools that offer “struggle” detection and resolution (for better, more personalized digital journeys), behavior insights (capturing and analyze site visitor behavior), and business analytics (so you get visibility into business impact and can improve experiences). The best solutions also let you scale, without compromising security, integrity, nor user experience.

      4. Optimize your digital experience management process

DX management is the process of monitoring, assessing, and acting on your digital customer interactions. A strong digital experience platform will make sure your team members can keep track of each customer interaction — where are they in their journey? How often do your emails reach them? Have they expressed any frustrations working with your organization? DX management software should be able to:

  • Personalize interactions 
  • Gather important customer and customer-journey data 
  • Categorize, deliver, and adjust based on those important data points and analytics 
  • Scale your CX as your business grows
  • Flag customers that are at risk of churning

      5. Provide omnichannel capabilities

It’s very likely that customers will use multiple channels to interact with your organization, like mobile, desktop, and even voice. Ensure that any action completed on one channel is automatically reflected on other channels, and make sure that your website is optimized for mobile. Customers should be able to click a link from an email on their email app, for example, and be seamlessly transferred to your site where they can easily complete their purchase. Make sure that large image assets or text blocks aren’t slowing down your site’s mobile loading.

      6. Make sure you offer flexible deployments — including the cloud

With more and more businesses moving their digital experiences to cloud-based deployments, it’s crucial to carefully evaluate their current implementations and create a cloud strategy and path to getting there — and get the boost of cloud for driving transformation and differentiation. Organizations need to be flexible about their journey to the cloud, since there can be challenges inherent in migration mission-critical functions and workloads. The new hybrid-cloud support in solutions like HCL Digital Experience, means you can get the benefits of cloud — but preserve the value of existing on-premises investments and deployments — to help “future proof” digital experiences. 

See also: 4 Features of a Cloud-Native Digital Experience

Investing in a stand-out DX solution like HCL’s Digital Experience is more important to businesses than ever, and that importance will only increase in the coming years. Schedule a demo with us to learn more about exactly how our DX software will best help your organization. 

What Is a Content Management System? And Why Are They so Important for Today’s Enterprise Organizations?

7. Dezember 2020 Posted by Demetrios Nerris

If you’ve ever published anything on the internet, you’ve used a web content management system (or CMS) to do so (unless you’re a brilliant developer and built a site from scratch, which is very impressive, but highly time-consuming and impractical). These days, more than half of all websites are built, updated, and maintained via CMS portals, and that number is only increasing. 

What does web content management software look like? 

CMS portals — also referred to as web content management software, content delivery managers, and content hubs — look slightly different depending on the type of site they service (personal blogs require different functions than a B2C retail site, for example), but retain some similarities across the board. Your CMS software will have a menu that lets content creators and managers create and edit web pages such as landing pages, blog posts, and contact forms, ideally with only a few clicks. Creators will log in to the portal, find the appropriate page from an index tab, make additions or edits and … voila! Content managed. 

Why should you use a CMS? 

Content management systems like the Content Composer in HCL Digital Experience are major development time savers, since marketers and other content creators can easily go into the platform themselves to create and publish content. Digital asset management systems, which, if you’re lucky, are part of a CMS, also let you create, manage, and deliver rich media (video, images, animations, and text) to partners, customers, and employees.  

Workflow is often built into a CMS, or customized at the organizational level. Different users can be allowed various levels of autonomy within the platform, so that, for example, an intern can add text or edit a blog post, but a marketing manager can be assigned to approve any published changes. When the whole team is working directly within a CMS platform, requests and approvals can be made seamlessly, reducing the back-and-forth of external email communication and the risk of a task getting lost in Slack or email notifications. 

CMS portals also help ensure that brand guidelines are automatically adhered to in every new web page, since developers can implement brand colors and logo imagery within the platform itself. Templates and drag-and-drop capabilities are a big part of the redesigned content tools within the most recent version of HCL Digital Experience, and let teams quickly and intuitively build and organize content.  Teams that use CMS portals will still need to have a developer or team of developers to make high-level coding edits that content creators might not know how to do, but the dev team won’t have to manually build every new website change, freeing up their time for higher priority projects. You can deliver time-sensitive news and resources through your site without having to wait on IT. 

How can you find the best enterprise content management software? 

Ultimately, finding the right CMS for your organization is a strategic choice based on how easy the platform is for your team to learn, the unique features one might have that stand out to your team (Do you need strong retail capabilities? Are you a creative agency that needs a visually stunning site?) and the level of design capabilities that you need. Before committing to a CMS, make sure that the features that are a priority to your organization are available and user-friendly, and that the integration and learning curve required isn’t one that’ll overwhelm your team members. If your organization is one that is complex and has multiple systems and backend repositories of data that manage business-critical functions, you need a platform that doesn’t go down and can scale to meet the needs of the business.  

Features of strong content delivery platforms 

Besides the general abilities that content management systems need to include (the ability to create and publish content, add image assets, and add tags to blog posts, for example), it’s worth looking for a content delivery network that offers features such as: 

  • Integrating data and workflows/ your current tech stack 
  • SSO and security that’s working even when the platform is at rest 
  • Tools and an interface that’s intuitive to marketers/content creators
  • Flexible deployment scheduling
  • Role-based user access
  • Reliable, scalable technology 

With these guidelines in mind, content creators can find the CMS that best serves the needs of their organization and manage their content delivery as efficiently as ever. HCL’s Digital Experience is a great place to start if you’re looking for an intuitive, multi-faceted solution. 

Sign up for a free demo workshop.

The post What Is a Content Management System? And Why Are They so Important for Today’s Enterprise Organizations? appeared first on HCL SW Blogs.

HCL Digital Experience. Business Critical at the Speed of Cloud.

19. November 2020 Posted by Demetrios.Nerris

HCL Digital Experience (DX) is making it faster and easier than ever to deploy business-critical digital experiences. New capabilities including hybrid cloud deployment alternatives, intuitive content management and creation tools and faster application deployment are just some of the new features coming to Digital Experience. The new release was launched at DX Inspire — part of HCL Software’s Digital Solution’s Digital Week 2020, an inaugural virtual event for the organization’s digital solutions customers.  

HCL DX is the trusted platform organizations use to create, deliver and manage personalized experiences that serve customers, employees, and partners on any digital channel. The latest release provides significant updates and benefits including:  

New capabilities delivered in the cloud. Zero effort.  

Employ a hybrid, cloud-native architecture and get the latest capabilities with no migration required. New hybrid cloud support enables administrators to deliver the latest capabilities up to 10x faster risk free, including intuitive new content creation tools and headless API capabilities accelerating production of persuasive content for any digital channel.  

Intuitive content tools — with a DAM included (free).  

Empower marketers with a redesigned content experience with advanced tooling. HCL DX provides easy-to-use content tools, including a DAM for no additional charge, with sophisticated image renditioning and integration with Kaltura’s online video platform. Now, deliver critical digital content and media in an instant.  

All the insights. None of the complications.  

Provide teams with actionable insights to improve conversions by 85%. New integrated analytics from Unica Discover provide struggle detection and behavior insights to help improve customer journeys.  With added integration with Google Analytics 360, insights help teams optimize user experiences and improve conversions.   

Impactful apps faster. No hassle.  

Enable all developers to deliver applications to audiences quicker and easier by automating deployments and integrating data without coding. Reduce support costs and automate the building, testing, and deployment of apps, using commonly used DevOps tools. New progressive web apps (PWAs) on desktop and mobile means each experience is continually updated, distributed faster to target audiences — without needing to connect to an app store.   

“It’s about more than creating a website. The power of HCL DX is to seamlessly combine digital content, complex business applications, and digitized business processes into a secure, impactful digital experience for an organization,” said Darren Oberst, CVP and Head of HCL Software. “We’ve listened to our customers and developed a significantly easier and faster way to enhance and deliver user experiences that matter.” 

Learn more about HCL Digital Experience’s new features here

The post HCL Digital Experience. Business Critical at the Speed of Cloud. appeared first on HCL SW Blogs.

The Benefits of Hybrid Cloud and Why it’s a Big Deal

31. Oktober 2020 Posted by Jason Cornell

With more and more enterprise technologies moving to cloud-based deployments it has become increasingly important for organizations to carefully evaluate their current digital experience implementations and formulate a cloud strategy and roadmap to get there to reap the business benefits of cloud for driving transformation, differentiation and ultimately achieving competitive advantage.

While the benefits are getting to cloud are compelling, organizations require flexibility in their cloud journey to minimize the challenges inherent in migrating mission critical workloads to the cloud. Migrating to a public or private cloud can take a lot of time, money and development resources. With HCL Digital Experience’s new hybrid cloud support organizations can exploit the benefits of cloud, maximize the value from their existing on-premise deployment and future proof their digital experience investment. 

New HCL Digital Experience hybrid cloud support enables customers to use their existing on-premise with the game-changing cloud-based content management features — without needing to migrate anything. Magic? No. Revolutionary? Yes. Using Kubernetes, you can now add our new future-leaning cloud features to an on-premises environment without needing to migrate anything to the cloud. 

This new hybrid cloud option brings three major improvements to your on-premises DX environments: 

  1. Content Composer: Create Content in Half the Time  

Deliver content for digital experiences quickly to your audiences. Dramatically improved content-creation tools and a redesigned Content Composer means business users can now model and create new content in half the time with a modern, intuitive drag-and-drop interface. 

2. Hot DAM! A New (Free) Cloud-Native Digital Asset Manager Included 

A new cloud-native digital asset management system (DAM) lets you add and organize media quickly and seamlessly. You can now manage your content from creation to execution with ease. And, unlike some other digital experience platforms in the market, this DAM is included at no addition charge.   

3. Experience API: Adaptable, Open APIs: 

A new open API-compliant set of headless REST services enables developers to deliver experiences using modern front-end JavaScript frameworks (Angular, React, Vue etc.). This provides greater agility in blending content, data, and applications.

Upgrading now means that your DX is faster and easier than ever — making your business-critical digital experience more valuable than ever before. Join us at our upcoming annual conference, DX Inspire, to learn more.  

Learn more: https://hclsw.co/dx-inspire-2020

The post The Benefits of Hybrid Cloud and Why it’s a Big Deal appeared first on HCL SW Blogs.

The 3 Capabilities Your Digital Experience Needs to Offer

28. Oktober 2020 Posted by HCL Digital Experience Team

In order to compete today, enterprises have to offer staff and customers a fast, secure and flexible experience that’s up to the task of responding to a dizzying array of business needs. Trends and market needs can evolve as rapidly as a weather system, making an agile platform vital to keeping companies in tune with the business-critical demands. 

Business critical processes are core activities that are essential to meeting an organization’s mission — such as paying bills, making appointments, filling out time sheets, applying for permits, or filing a claim. Some of these processes are invisible to the customer and some can be seen.  This includes the fulfillment of company operations, protection of assets, and satisfying of regulatory requirements, and occur on all levels of an organization.   

Whether it’s centered on sales and marketing, accounting and finance, HR, or customer service, these business activities can be optimized by the platform they’re on, or not.  A dynamic publishing platform that can handle the business-critical needs of a company, regardless of industry, is a distinct advantage for enterprises in competitive markets.  With all the factors to be considered, what are 3 capabilities an elite publishing platform needs to have?  

Data Security and Privacy 

There’s a saying that a band is only as good as its drummer, and the same is true for the technology and security of digital experiences and platforms.  The greatest user interface in the world is worthless if it’s not secure from digital threats.   

Ensuring a secure platform includes protecting private data while it’s on-site and in-transit, with encryption that is flexible enough to connect users anytime anywhere while meeting all industry compliance requirements.   

If that sounds like a tough balancing act, well that’s because it is. But you don’t want a beautiful guitar solo being drowned out by a wildly inconsistent drumbeat, so it’s worth investing in the security measures needed to protect your operations.   

Powerful Content Creation If top-notch security is the essential but often overlooked drummer of a publishing platform, then the content is the virtuoso guitarist.  It’s what stands out most to users, holds them by the hand and ushers them into the experience.  

Crafting an effective brand message and communicating it efficiently relies heavily on how a company is able to facilitate content creation into its platform. A web content management platform should have fully responsive web and app capabilities that are scalable and easily organized.  It needs to gather all the relevant data into a single view that gives employees and staff a seamless and transparent experience.   

And it should provide employees with an intuitive platform that empowers them to become creators themselves, increasing delivery speed and further personalizing the company’s messaging.   HCL Digital Experience’s new, nimble content tools empower business users to create content and experiences without having to pull in developers. And insights and analytics — now included “out of the box” — helps marketers make customer journeys better, leading to dramatic increases in conversions.  

Content is more important than ever, and the ability to quickly build and launch personalized campaign journeys for customers is one of the true differentiators in modern enterprise business.   

Integration, of services and across devices 

Having a secure platform that boosts and distributes creative output must also integrate across channels and devices.  If the vital information coursing through the veins of an organization can’t be shared, viewed and accessed by the people who need it it’s a loss of valuable time.  

It starts with the ability to connect to legacy systems already in place, or any applications that the platform will have to work with.  Employees shouldn’t have to completely re-learn a set of tools to get work done, nor should they be slowed down by a convoluted learning curve that hinders work.  HCL Digital Experience (DX) makes it easy to integrate data and complex back-ends to create unified experiences for business-critical processes. 

A robust platform should feature drag-and-drop integration tools, self-service options, automated data updates and a seamless API manager that work cohesively for users who need to focus on their jobs, not asking IT for tech support.   

Along with a healthy integration of software and tools is the accessibility of devices and locations.  The modern workspace is mobile and doesn’t close its doors at 5pm. Employees need to have all the necessary data at their fingertips no matter where they are, and that data has to be transferable to team members and customers on any device.   

The best content management platforms for enterprise companies should offer trusted security and superior content-creation abilities in an integrated environment.  

Don’t get stuck with a drummer with poor timing or a guitarist who plays out of key.  Combine the best elements in one place you’ll have a successful band playing to a satisfied audience.  

 

The post The 3 Capabilities Your Digital Experience Needs to Offer appeared first on HCL SW Blogs.

4 Features of a Cloud-Native Digital Experience

27. Oktober 2020 Posted by HCL Digital Experience Team

Hosting a digital enterprise platform on a cloud-native setting sounds like a dream: more speed, agility, scalability, integration, and cost-savings. But is a cloud-native environment so different from a cloud-hosted one, and how do those differences manifest in workflow solutions for enterprise companies?  

Let’s look at what makes a cloud-native digital experience unique, and why the distinctions in capability are important.  

Cloud-native means more than just a digital platform  

Cloud-native describes not just an environment but an approach to design and deployment.  It is a more progressive use of cloud technology that goes beyond the previously accepted benefits — primarily storage and convenience — and features applications designed specifically to run on the cloud.   

By being “native” to the cloud — built for the cloud from day one — these applications have a scale and deployment velocity that can’t be easily matched by on-premise or even cloud hosted platforms.  Enterprise companies that adopt a cloud native system can tap into a digital experience built to thrive in a constantly evolving digital workspace where time matters more than ever.   

Cloud-native is not the same as cloud-hosted 

It could sound obvious, but it’s worth mentioning because understanding the differences between the two systems can help shine a light on the advantages of cloud-native infrastructure.   

Cloud-hosted applications are designed for on-premise environments but are deployed and managed from the cloud by a service provider.  This model was originally born from a desire to save money by shifting premises systems from a capital expense to an operating expense, saving enterprises the added financial burden of capital expense costs.   

A cloud-hosted system is a compromise which combines some aspects of cloud storage and management with legacy systems of security, maintenance and infrastructure.  Cloud-hosted services, however, can still be bogged down by clunky and time-consuming updating protocol and can be more difficult to scale as needed.  Whereas cloud-native services and applications are designed strictly for cloud environments and can respond accordingly.    

How containers and microservices speed up deployment and delivery 

Cloud-native applications are typically made up of microservices packaged in containers.  Sounds simple enough, but it gets a bit trickier from there.  Microservices are a form of software where applications are composed of single-functioning services, allowing for very granular and lightweight operation.  They can do their job without depending on or impacting other applications.  This allows developers to address issues to specific applications without affecting a wider range of operations.   

Containers, which are portable file systems that can hold everything to run an application, such as microservices, are similarly lightweight and isolated.  These two go well together because they are both designed with the intention to do one thing.    

This means that any problems or bugs that may arise within an app can be resolved faster and with greater specificity.  It also means updates can happen for a particular application without needing to wait on a larger system update or overhaul.  In this way cloud-native software can be constantly and specifically improving.   

The benefits of a fluid architecture  

Cloud-native applications and services are being adopted by more enterprises because of the adaptability and flexibility they provide.  The apps are developed to be agile, automated, and easily scaled up or down depending on need.   

The granular nature of microservices and the containers they are held in allows for a more constant and direct response to any issues that pop up, and a continuously updating system that’s more elastic than legacy systems.  

Cloud-native is also a less demanding system as far as infrastructure and maintenance when compared to cloud-hosted or on-premise platforms, which require a greater amount of time and money to service, troubleshoot and update.   

The end result is a digital experience that can match the speed of today’s business environment and keep pace as it inevitably moves faster. Digital experience transformation is more than just prettying up consumer-facing touchpoints. It can be a challenge to combine all the relevant content, information and experiences together in a way that is meaningful to your audiences. HCL Digital Experience is trusted for business-critical digital experiences for when organizations need a platform that is secure, always available, and can scale to meet the needs of the business. 

HCL Digital Experience now allows you to employ a hybrid, cloud-native architecture so administrators can provide new content production and headless API capabilities in existing on-prem environments. No migration required. We offer the broadest cloud-native platform support on the market with recently added support for Azure EKS, speeding up deployment by 10x.

The post 4 Features of a Cloud-Native Digital Experience appeared first on HCL SW Blogs.

Why Video is More Essential Now than Ever in the Digital Workplace

8. Oktober 2020 Posted by Dan Allen

As more and more teams are working remotely in digital workplaces, making news and content immediately accessible is more important than ever to both companies and their employees. The way we consume and communicate information has changed dramatically and the value of video has become even more apparent as a vehicle for dissemination. In fact, studies show that  67% of people understand information better when it’s communicated visually, and younger workers are twice as likely to prefer visual communications than their counterparts. 

Not only do employees prefer video for content delivery, visual content can be more easily absorbed and understood. So, when you need to convey important messages and information, video is not only preferred, it is more efficient. It should be no surprise that video has completely transformed our content consumption habits both at work and at home.  

Rise of the remote worker 

Even before the COVID-19 pandemic, the number of remote workers increased 159% over the past decade, due in part to the ongoing digital workplace transition. The pandemic has accelerated this trend and poses significant communication challenges for companies. With a highly dispersed workforce on-demand video communication delivers an incredible advantage.  

Keeping employees engaged and productive with minimal face-to-face interaction has become more challenging. “ As many as a third (36%) of employees say their motivation levels have been affected by poor company-wide communications.” Long corporate emails turn off many employees and go unread. Video provides multi-sensory engagement and also more closely replicates being in the same room with your colleague. Videos can help close the communications gap for your remote workforce. 

Get and keep your employee’s attention 

Only 40% of employees report that they are well informed about their company’s goals, strategies, and tactics,” according to the Harvard Business review. How can we expect employees to be motivated and productive if they don’t know what’s going on? How much information is actually being consumed and understood? Forrester Research study indicates that employees are 75% more likely to watch a video than read text. Video is preferred because it provides a more human, personal touch. 

Building or shifting the company culture is another major challenge, especially when transitioning to a digital workplace. The employee intranet is a crucial component and when it comes to promoting your company culture, on-demand video should be an integral part of your strategy.  Whether delivering employee on-boarding and training, organizational announcements, tutorials, product announcements and recording live-streaming events, video ensures a consistent experience — both in terms of delivery and information. It also affords the opportunity to capture insights regarding your audience. Viewership and engagement metrics can also help guide the process and direct the company to the type of content and information employees pay attention to and value most.  

Aintranet experience that employees love 

Originally an intranet portal was simply an internal homepage to share news and information, principally a corporate bulletin board. Now it’s considered an essential element of a modern digital workplace to promote genuine dialog, facilitate employee self-service, deliver eLearning, and act as a gateway to business applications. Additionally, in-video quizzes and polls can help capture employees’ attention. 

If you need to learn how to do something quickly, where do you turn? YouTube of course. Because YouTube has an unbelievable library of how-to videos to easily guide you through any problem. Employee intranet portals should adopt the same approach – utilizing video-based guides to portal services and applications. This approach will shorten the learning curve for new hires and also promote a self-service culture. 

Empowering employees and saving money 

Saving time and money is also part of the equation. eLearning videos, rather than classroom training, can help reduce trainer costs, travel dollars and travel time while also providing employees scheduling flexibility.  

Employee self-service (ESS) portals can help reduce administrative overhead, while at the same time, keeping personal information more up to date. From speeding up on-boarding of new hires, requesting time off or rolling out new employee benefits, ESS can be an effective tool to increase employee empowerment and satisfaction. Incorporating on-demand videos to explain benefit packages or provide a how-to reference guide are crucial to successful self-service portals. There is also value in enabling employees to create, upload, and edit videos to enhance employee engagement and create a stronger sense of ownership. 

Meeting the digital workplace challenge 

Your digital workplace plans should align with your business goals and provide your employees with an environment and work tools focused on productivity and collaboration. Creating a high-performing workforce should be at the core of your strategy. To support a high-performing workforce you need an employee intranet portal to streamline communication, deliver business applications and drive cultural change.  

Since nothing communicates quite like video, build a video library, accessible from your intranet portal, to help support and speed up your digital transformation. Use your internal experts to share their insight or give your executive team a forum for sharing company announcements, goals and successes. Video has gone from nice-to-have to absolutely essential for supporting your digital transformation.  

Learn more about on-demand video by joining our webinar with Kaltura on October 27th titled: “On-Demand Video and How It Can Be the Key to Improving Digital Experiences” 


The post Why Video is More Essential Now than Ever in the Digital Workplace appeared first on HCL SW Blogs.