As the world becomes more socially connected, experiences -
especially web experiences - matter more than ever.
The Call for Speakers & Abstracts is now open for the IBM Exceptional Web Experience Conference in Berlin, Germany, 13 - 15 June 2012. We invite you to submit conference breakout session and hands-on-lab abstracts for consideration to one of six tracks in either the Business or Technology Programs.
Please review the conference program and track descriptions below.
Exceptional Web Experience Business Program
Targeted at line of business leaders, business analysts and executives
Track 1: Customer Case Studies and Industry Solutions
This track features real-life experiences shared by customers detailing business objectives, implementation approaches and best practices. Attendees will learn from these case studies how to successfully plan and deliver exceptional web experiences for their customers that drive loyalty and satisfaction, and intranet web experiences that help to improve employee productivity. Topics will include project goals and analysis, industry specific approaches, implementation and governance techniques, and best practices.
Track 2: Accelerating Solution Time to Value and ROI
This track features proven strategies to plan, justify, implement, and manage business solutions and approaches that meet and exceed rising customer, and employee expectations, as well as increase partner and customer service levels.
Track 3: Optimize Web Experiences for Business Results
This track features proven strategies and best practices that can enable business leaders to drive profitability and growth with web experiences crafted to increase customer engagement and retention.
Also covered are approaches, tactics and capabilities key to empowering employees to be more efficient and productive. Topics will include the benefits of being a social business, setting the right delivery and consumption strategy, embracing analytics and campaign management approaches, and more.
Exceptional Web Experience Technology Program
Targeted at a technical audience consisting of IT professionals including architects, administrators, developers,and integrators.
Track 4: Web Experience Platforms and Solutions
This track features foundation technologies and solution innovations that power Exceptional Web Experiences inside your company and those facing your customers.
Track 5: Developing Exceptional Web Experiences
This track features how to design and build robust, interactive web experiences that will delight your audiences by leveraging an extensive portfolio of development technologies, templates, solutions, and Web 2.0 design practices.
Track 6: Best Practices and Implementation
This track features entry-level and advanced technical information and guidance from leading product architects and services professionals. Attendees will learn how to deploy and manage scalable, high performing web platforms to support business objectives, change and growth in dynamic environments, and enable new levels of efficiency and agility.
To submit an abstract to be considered for presentation at this event click on Submit Abstract or http
Note: you must be a registered user of Lotus Greenhouse to access the form. To register, access this link. htt
Deadline for submissions is Monday March 12, 2012
If you have questions about your submission, contact:
Lauren Wendel wendel@us.ibm.com or Sonia Malik soni
Thank you for helping to make the 2012 IBM Exceptional Web Experience Conference a success!