Radical Honesty. Ideal organizations let all workers know “what’s really going on.” No more “only what you need to know” policies, Orwellian internal communications and topics over “my pay grade.”

Extra Value. Workers want to feel that they’re given a chance to develop their strengths and build new skills. Weaker performers understand they’ve got a chance to improve, while the stars want to stick around too.

Authenticity. The organization possesses a shared, real meaning beyond its profit-and-loss statement.

Meaning. Answer: What does an organizations do for the wider community? Why does an organization exist at all? How does my job fit into the bigger mission?

… These six attributes (DREAMS for short, if you didn’t notice) can apply to any organization, though the authors do see how DREAM-ing could be easier for one employer versus another.